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A few days ago, the new generation of Outlander officially launched pre-sale, a total of seven new models, including four two-wheel drive versions and three four-wheel drive versions, including two-wheel drive and four-wheel drive top versions are seven-seat models, the new car pre-sale price range of 17-230000 yuan. It is understood that the third generation of Euroland is based on Nissan Qijun's CMF platform, using 1.5T four-cylinder engine + 48V light hybrid power, and matching CVT gearbox.

As a replacement model, the new Orlande is quite different from the current models on sale, and the overall design is similar to that of the "lynx" Pajero. Its forward air grille is divided into two parts, of which the upper part uses horizontal chrome plated strips and the bottom is an all-black honeycomb design. At the same time, the headlight group adopts split design and LED light source, the upper light group is LED daytime traffic light / turn light, the middle is LED far / near light, and the lower part is LED front fog lamp, and with the iconic X-type chrome trim, it is thicker and stronger than the old model as a whole. On the side of the body, the new generation of Outlander basically continues the design style of Mitsubishi Engelberg Tourer concept car, using fumigated A-column, B-column and C-column to create a suspended roof vision. In the rear part, the new car is equipped with a two-color roof spoiler, the taillight group is relatively narrow and uses a black lampshade, and the long strip shape of the internal LED also has a good recognition after lighting.

In terms of size, the new Outlander is 4710/1862/1745mm in length, width and height, and 2706mm in wheelbase. As a comparison, the length, width and height of the cash in Euroland are 4705/1810/1710mm and the wheelbase is 2670mm. In comparison, the size upgrade of the new generation of Euroland is obvious compared with the current model, in which the width increases 52mm, the height increases 35mm, the wheelbase increases 36mm, the overall data is not much different from the new CR-V, and the wheelbase is consistent with the novelty Jun built on the same platform.

In terms of interior decoration, the new Orlande adopts black and white color matching, equipped with 12.3-inch full liquid crystal dashboard and 9-inch suspended central control multimedia display screen, and the air outlet of the central air conditioner and the air outlet of the passenger side form a penetrating style. the central control aisle area also retains some physical control buttons, combined with electronic shift mechanism and knob type driving mode selection keys. The overall collocation makes the new car show a very good technological atmosphere. In terms of seat layout, the new generation of Outlander can choose from 5-seat and 7-seat versions, of which 7-seat models use 2-seat 3-seat 2-seat layout, but the 7-seat version is only reflected in two-wheel drive and four-wheel drive top models.

Different from the models currently on sale, the new generation of Outlander is equipped with the 1.5T four-cylinder engine 4B40, which matches the 48V light mixing system, in which the 1.5T engine has a maximum power of 120kW, peak torque 280Nm, and the transmission system only provides CVT CVT. For comparison, the current Outlander offers 2.0L (model 4J11) and 2.4L (model 4J12) naturally aspirated engines with maximum power of 122kw and 141kw and peak torque of 201N m and 235N m respectively, which is also matched by a CVT gearbox.

The Outlander is a domestic model of Mitsubishi Outlander, which has gone through four iterations since its birth in 2001. In 2001, Mitsubishi developed a concept car called ASX based on the RVR model, and Mitsubishi launched the Airtrek production model in the Japanese market in June of that year. In 2003, Mitsubishi Airtrek was released to the United States after changing its name to Outlander, and Outlander officially replaced Airtrek.

Back in 1998, when the German Daimler Group and the Chrysler Group of the United States signed a merger agreement, the two companies merged in the form of an exchange of shares, and the merger was named "Daimler-Chrysler." The two brands have been working closely since Chrysler held a stake in Mitsubishi in the 1970s, and Mitsubishi was naturally implicated with Daimler-Chrysler at the same time of the merger between Daimler and Chrysler.

In the domestic market, Mitsubishi signed a technology transfer agreement with Beijing Gyibug in 2002 to obtain a full set of technology transfer for Olander models, and listed the Mitsubishi Outlander models produced by Beijing Gyibug Motor Company in January 2004. but the sales are very poor. Later, Daimler-Chrysler sold all its shares in Mitsubishi, putting aside its relationship with Mitsubishi for many years, and the domestic production of Olander came to an end.

In 2005, Beijing Mercedes-Benz-DaimlerChrysler Automobile Co., Ltd., a joint venture between Beijing Automobile and DaimlerChrysler, was officially established and continued to produce 2006 Olander models, with a total of 2.4L of new cars on the market. at that time, the price range was between 17.98 and 229800 yuan. Due to Pajero's excellent performance before, the Mitsubishi brand has made a good impression in people's hearts. Perhaps because of the cost, the domestic Olander differs a lot from the overseas version in terms of interior materials. Finally, the technology transfer agreement between Beijing Gyibug Motor Company and Mitsubishi stopped production until 2008.

In 2006, Mitsubishi transferred to Fuqi, holding shares with Yulong and Fuqi, handing over the R & D, manufacturing, sales and after-sales business of imported Mitsubishi cars to Southeast Automobile. Southeast Motor has won the support of Mitsubishi vehicle manufacturing research and development, including Goran, Lancer, Yeshen, Junge, Fengdisi and other products, while Southeast Motor has independently developed Ling Shuai, Ling Gentry, Lingli and other models based on Mitsubishi Motors.

However, Mitsubishi, which has only a 25 per cent stake, has repeatedly hoped to increase its stake in Southeast Motor. In 2010, after seeking to improve the stock ratio, Mitsubishi reached a partnership with GAC to set up GAC-Mitsubishi Automobile Co., Ltd. since then, Mitsubishi has not introduced new models to Southeast Mitsubishi, but has focused on GAC-Mitsubishi. Until September 2016, GAC-Mitsubishi officially announced that the domestic Mitsubishi Outlander was listed in China, offering 2.0L and 2.4L power options, with a price range of 15.98-223800 yuan. At present, Outlander is the main source of sales of GAC-Mitsubishi.

Japanese brands such as Honda and Toyota have successively established stable cooperative relations with two local automobile groups, making use of local resources to accelerate the development of the Chinese market, while Mitsubishi has been changing joint venture partners in China since the 1990s due to factors such as joint venture stock ratio. It was not until the cooperation with Guangzhou Automobile that it was temporarily stable, but it also missed many opportunities to dig deep into the Chinese market and continue to build brand influence.

At present, Mitsubishi Motors is not good in China, although it has not reached the stage of delisting, it has become a marginal brand, and most of its sales come from Eurand. Take August sales as an example, Outlander Retail 1781 vehicles, including Yige, Jinxuan, Artuco and other models sales are less than 100. For GAC-Mitsubishi, which has been left far behind by the first-tier joint venture brand, to get a place in the current stock competition in China's auto market is not only a test of its own operating ability, but also a test of the choice of the parent companies of China and Japan.

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