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On Oct. 8, NV, the first model owned by Ziyou, was officially launched. The new car was positioned as a luxury medium-and large-sized SUV. A total of three models were launched with a price range of 278800-318800, including 27.88 yuan and 318800 yuan for the pure electric version and 288800 yuan for the extended-range version.

Self-traveler is a new new energy brand launched by Mavericks founder Li Yinan. NV, the brand's first model, made its debut at the beginning of this year. As the first model of the self-traveling car, the appearance of the new car uses Urban Exploring design concept, the front face modeling recognition is extremely high, the front face grille and headlight group form a visual integration effect, using a pair of large round double-rail daytime driving lights with a linear incoherent LED light belt, round double-ring design plus intermittent light belt to make the front face look quite retro style, while improving the visual recognition.

On the side of the body, the C-column of the new car is designed with a metal cover plate and a digital dynamic charging indicator is embedded, which fully combines the practical function with the sense of science and technology. the door handle is the most popular hidden door handle. In the rear part, the new car uses through-type taillights to echo with the front, the inner concave shape is used under the lamp belt, and the spoiler and side wings are integrated design.

As the first model of the brand, the self-traveler NV body length, width and height are 4915/1962/1745mm, wheelbase is 2910mm, positioning medium and large 5-seat electric SUV. For comparison, the length, width and height of Lantu FREE are 4905/1950/1645mm and the wheelbase is 2960mm.

In the interior part, the overall layout of the new car is very simple, equipped with a full LCD dashboard, a 15.6-inch digital central control screen and a two-color double-spoke multi-function steering wheel, while some physical keys are retained under the central control center, and the whole system is equipped with a high-order auxiliary driving system. the overall match has a strong sense of technology. In terms of seat layout, the new car only offers a five-seater version.

In terms of power, the new car provides two power options of pure electric and hybrid power, among which, the maximum power of the electric drive system of the pure electric version is 280kW and the maximum torque is 452N ·m; the extended range version uses 1.5T four-cylinder engine as the range extender, and the drive system is composed of two motors, the maximum power of the front motor is 130kW, the maximum power of the rear motor is 140kW, and the maximum torque of the electric drive system is 526N ·m. The 0-100km/h acceleration of all models is 5.9s. The mileage of the pure electric vehicle CLTC is 440 km and 560 km under the operating condition, while the comprehensive mileage of the extended version of the CLTC exceeds that of 1257km under the operating condition.

With the continuous expansion of the new energy vehicle market, the dual-power version has become the main direction of many car companies. Considering the positioning and price of the new car, the new car will form a market competition with Lantu FREE. For comparison, the Lantu FREE is the first model under Lantu Motors, which went on sale on June 19, 2021, and began delivery in August of the same year at a price of 333600 yuan and 313600 yuan respectively. The car is located in a medium and large SUV, with a total of two power models, the pure electric version and the extended range version, of which the pure electric version NEDC has a range of 500km, while the extended NEDC has a range of 860km. Figures show that Lantu FREE sold 6431 vehicles in 2021 and 6647 in the first half of this year.

According to the concern of the automobile industry, the earliest auto-building project can be traced back to November 2018, the brand is headquartered in Beijing, the R & D center is set up in Shanghai, and the R & D and intelligent manufacturing base is located in Changzhou. In December 2020, Jiangsu Niu Innovation Energy Technology Co., Ltd. completed registration with a registered capital of 50 million US dollars. Later, due to the landing of the production base, Niu Innovation Energy changed its address to Jintan District, Changzhou City in August 2021. At the same time, the registered capital increased by 400 million US dollars from 50 million US dollars. In December 2021, Niu Innovation Energy officially launched its new automobile brand "NIUTRON", and named it "self-traveler" in Chinese. On October 5, 2022, Niu Innovation Energy announced that in order to avoid users from confusing the relationship between the "NIUTRON" and "self-traveler" brands and Niu Innovation Energy, the company officially changed its name to "Martian Technology Co., Ltd." and the name "Niu Innovation Energy" will not be used in any scenario.

From the establishment of the project to the launch of the new brand, and then to the launch of the first model, Li Yinan built the car for three years, the development of the self-traveler brand is extremely smooth, but it is also affected by the supply chain environment. According to the self-traveler brand planning, the first car self-traveler NV originally planned to be officially released on March 31 and started to be ordered in September, but due to the epidemic and the supply chain crisis. Since the traveler announced the postponement of the new car press conference on the official Wechat account.

In addition, in the official picture of NV released by travelers in January this year, in addition to the "NIUTRON" brand logo, there is also a "self-traveler NV" logo hanging on the tail of the car, but the rear of the display car is different in local stores. For example, the tail mark of the new car displayed in the stores directly operated under the Beijing line, in addition to retaining the "NIUTRON" logo, is also added on the left side. The original "self-traveler NV" logo only has the word "NV", which also means that the "self-traveler" brand logo has not been determined. For the different tail marks of local exhibition cars, the relevant person in charge of the self-traveler brand said that the NV model will start the first batch of user delivery in December this year, while the new "Mahayana car" logo is because the self-traveler brand is a brand launched jointly by Niu Innovation Energy and Mahayana cars. It is not a separate launch of Niu innovative Energy. Niu innovative energy plays more of the role of empowering and technology output.

At present, the first product NV is produced in the exclusive production line of Changzhou Mahayana Automobile Factory. As a latecomer, the first model is located in the medium and large SUV market. At present, the domestic new energy vehicle market is in the middle and large SUV market. As for the market heat performance after the launch of new cars, Cui Dongshu, secretary general of the Joint Conference on passenger car Market Information, has previously said that although the market time of self-traveler NV has not been pre-empted. But its time to enter the market is just in time for the tuyere period. Of course, at present, domestic car-building new forces such as NIO Automobile, ideal Automobile and Xiaopeng Automobile are all laying out this market segment one after another, while those who are also extended SUV include Lantu Free, Huawei Cyrus AITO M5 and ideal L9, etc. In other words, the market competition that self-traveler NV will face will be very fierce, in the fierce competitive environment in the domestic new energy vehicle market. It is worth looking forward to the chances that self-swimmer NV will win the popularity of consumers.

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