AutoBeta(AutoBeta.net)10/09 Report--

According to the data of the Passenger Association, the wholesale sales volume of domestic new energy passenger vehicles reached about 660,000 vehicles in September, up 95% year-on-year and 5% month-on-month. Tesla China delivered more than 83,000 vehicles in September, setting a new monthly delivery record.

The auto industry is concerned that Tesla China has once again set a new monthly delivery record or is related to the completion of the transformation and upgrading of Tesla's Shanghai factory production line and Tesla's "promotion" campaign launched in the Chinese market in mid-September.

Tesla Shanghai factory Model Y assembly line completed the upgrade on July 16, Model 3 assembly line completed the upgrade on August 7, official data shows, Tesla Shanghai factory after the upgrade of its annual production capacity from 450,000 to 750,000 vehicles, Tesla is currently the highest capacity super factory, the increase in production capacity quickly boosted Tesla China's new car production, thus Tesla China market new car delivery cycle also greatly shortened, production capacity after climbing directly feedback on the sales end. Tesla delivered 28217 new cars in China in July; Tesla delivered 76965 new cars in China in August and 34502 in its domestic market, according to the association. In terms of specific models, Model Y delivered 62169 vehicles, up 261% year-on-year and 295% month-on-month, ranking first in overall passenger car sales in August.

According to previous statistics from the automotive industry, Tesla's Shanghai plant continued to shorten its new vehicle delivery cycle after September, with the Model Y rear-wheel drive version of the plant only 1-4 weeks in mid-September, compared with 6-10 weeks or longer for Model 3 and other versions of Model Y. At the time, several Tesla salespeople told the media: "Tesla Model 3 and Model Y are currently available for sale." Later, a Tesla store salesperson said Tesla launched an 8000 yuan insurance subsidy campaign to deal with its backlog of vehicles and sprint end-of-month deliveries.

Tesla said in an internal e-mail at that time that owners of domestic Tesla Model 3 and Model Y delivered between September 16 and September 30,2022 could enjoy an insurance subsidy of 8000 yuan if they chose to purchase Tesla in-store insurance, which included compulsory insurance and vehicle damage insurance. The insurance subsidy was in the form of a direct reduction of the car price of 8000 yuan at the time of delivery of the final payment. Insurance subsidy policy involves domestic brand-new models, exhibition vehicles and non-brand-new vehicles (without official license plate) can also enjoy this preferential policy. According to Tesla China's September delivery data, Tesla's campaign seems to have achieved some results. On October 1, National Day, Tesla announced on its official Weibo account that it would launch another 7000 yuan insurance subsidy campaign and extend it until the end of the year.

From January to August this year, Tesla's Shanghai plant delivered nearly 400,000 vehicles cumulatively, plus 83,000 vehicles in September, meaning that Tesla's deliveries in China in the first three quarters of this year were nearly equal to 480,000 in 2021, according to the association.

On October 3, Tesla released its third quarter 2022 car production and delivery report on its official Weibo account. Tesla produced 365923 vehicles in the third quarter and delivered 343830 vehicles, up 42.4% year-on-year and 34.9% month-on-month, according to the data. Model S and Model X deliveries were 18672;Model 3 and Model Y deliveries were 325158.

Overall, Tesla's delivery performance in the third quarter was relatively outstanding. According to Tesla's delivery report data for the third quarter over the years, Tesla delivered 5500 vehicles, 7785 vehicles, 11580 vehicles, 24500 vehicles, 26150 vehicles, 83500 vehicles, 97000 vehicles, 139300 vehicles and 241300 vehicles in the third quarter from 2013 to 2021 respectively. 343830 vehicles were delivered in the third quarter of 2022. In short, deliveries in the third quarter of this year increased by more than 62 times, but deliveries in the third quarter were still less than the previously expected 357,900 vehicles. As a result, Tesla shares fell 8.61 percent that day, with a total market capitalisation of $759.6 billion, evaporating about $71.5 billion.

As for the third-quarter Tesla gap, Tesla said that since the third quarter of this year, Tesla has begun to transition to "more balanced mass production for different regional markets on a weekly basis," resulting in an increase in the number of cars still in transit at the end of the quarter, which have been ordered and will be delivered to customers upon arrival at their destinations.

With Tesla's Shanghai plant upgraded, capacity released, and Tesla extending its insurance subsidy of 7000 yuan to the end of this year, it is worth looking forward to whether a series of measures will boost Tesla's sales in China again.

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