AutoBeta(AutoBeta.net)10/09 Report--

On October 8, Chery Holdings Group (hereinafter referred to as Chery Holdings) released the latest sales figures. Data show that Chery Group sold 145380 vehicles in September, up 92.1% from a year earlier, setting a new monthly record for three months in a row. In addition, Chery Group's cumulative sales in the first three quarters of 2022 were 893930 vehicles, an increase of 37.3% over the same period last year.

According to public data, Chery Holdings' automotive sector covers passenger vehicles and commercial vehicles, including Kairui cars and Wanda passenger cars, while passenger vehicles include Chery, Chery New Energy, Xingtu, Jaguar Land Rover and so on.

In terms of specific brands, the Chery car brand is the main source of sales of the Chery Automobile Group, with sales rising 112.6 per cent to 112980 units in September and 55 per cent to 679863 from January to September. According to Chery's official website, Chery's auto products are mainly divided into three categories, including Ruihu series, Ai Ruize series and ou Mengda, among which Ruihu series are on sale including Ruihu 8, Ruihu 7, Ruihu 3X and Ruihu 5X; Ai Ruize series of products on sale include Erize GX and Erize 5 PLUS Oumengda, a new model launched by Chery in July, locates a compact SUV with a price range of 9.29-126900 yuan. Among them, Ruihu 8 and Ruihu 7 series are the main models of Chery's sales growth, with sales of 141400 and 119700 respectively from January to September.

According to the previous product plan of Chery, four new models will be released in the second half of this year. Starting from August, four new models will be launched: Arize 5 GT, Erize 8, Ruihu 7 Plus modification and mixed version. Among them, Chery Arize 5 GT model has been launched on the evening of September 8, the new car positioning compact car, a total of three models, the price range is 99900-108900 yuan. Arize 8 officially launched on September 26, the new car launched a total of five models, the price range is 10.89-132900 yuan, all equipped with 1.6T Kunpeng power.

For other brands, Starway sales rose 111.5 per cent year-on-year to 7840 in September and 67 per cent to 36412 from January to September. At present, Xingtu Motor's products include the chasing Wind Series, the TX Series, the TXL Series and the Moon Series. On September 6, 2022, Xingtu's new Lingyun model officially launched five models with a price range of 14.79-182900 yuan. At the same time, the official also announced the price of Xingtu Lingyun S CCPC champion version, a total of two models, the price range of 15.29-172900 yuan; in addition, Xingtu Yaoguang model production version of the official map has also been announced, the new car is based on the concept car AtlantiX, built by the brand new Xingtu M3X Mars architecture 2.0, equipped with 2.0TGDI engine, starting price may be around 200000 yuan, is expected to appear on the market within this year.

On November 9, 2018, Chery officially named the new high-end brand EXEED "Star Road". The first new car, the TX/TXL, went on sale in 2019 with a price range of 12.59-175900 yuan. When the first new car was launched, Chery Yin Tongyue proposed that the annual sales target of the Xingtu brand should reach 100000. However, the data show that Xingtu sold 14000 vehicles in 2019, 18000 in 2020 and 37154 in 2021. Although the data show a gradual upward trend, there is still a big gap with Yin Tongyue's earlier estimated annual sales of 100000 vehicles. Judging from the current data, the sales of Starway Motor from January to September this year are basically the same as those for the whole of 2021.

Chery Group's sales of new energy vehicles (including new energy passenger vehicles and commercial vehicles) increased by 135.8% year-on-year to 22185; from January to September, they increased by 190.7% to 188539. In addition, Jetta sales rose 89.6% year-on-year to 19018 units in September and 11.8% to 115734 units from January to September. On July 26th, Jettos unveiled its new brand LOGO and said it would sell 500000 units in 2023 and 1 million in 2026. In addition, Jetta also said that the Jetta brand will put in more new and competitive models, which will form a plan of "4 urban SUV+3 large cross-border series + N hybrid models" in the future.

According to the data, Chery Holdings Group sold 961900 vehicles in 2021, an increase of 31.7% over the same period last year. Chery, which has no unbroken million sales so far, has set its annual goal for 2022: to ensure annual sales of 1.5 million vehicles, to strive for 2 million vehicles, and to achieve an annual operating income of 200 billion yuan. According to this calculation, Chery Holdings Group has achieved 59.59% of its annual target, and the remaining 40.41% will be completed in three months. Judging from the current market environment, this sales target is obviously extremely difficult.

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