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On October 10, the people's Daily released an article about the advertisement for car machine pop-up windows. "if the pop-up windows on mobile phones and computers are unbearable, the control screen pop-up windows in cars are even more critical to safety, which is an important reason why this incident has attracted wide attention," the article wrote. "

On Sept. 25, FAW-Volkswagen ID.6 CROZZ owners reported to the media that an advertisement popped up in the navigation interface while using in-vehicle navigation, which just obscured the navigation information while driving, resulting in the normal use of the navigation function. According to the exposed pictures, the pop-up window advertisement reads: "it is courteous to recommend buying a car, and you can get 12000 points for a bicycle transaction, starting from September 30," with buttons of "view" and "cancel". Pop-up ads occupy almost half the area of the navigation interface, which may pose a threat to driving safety.

With regard to the car plane pop-up window advertisement, the relevant person in charge of FAW-Volkswagen said: "the car news push is a caring behavior of FAW-Volkswagen for car owners, not a pop-up window advertisement. The main content is to remind users of maintenance, brand activity invitations and other closely related information to users. FAW-Volkswagen apologizes for the inconvenience caused by the pop-up window push message to car owners. In order to avoid affecting user driving, FAW-Volkswagen has immediately stopped the car machine pop-up window prompt message. "

On September 28th, Mercedes-Benz GLC was also exposed to similar advertisements. Some Mercedes-Benz GLC owners appeared pop-up ads on the central control screen when using their computers to navigate, and the pop-up windows advertised to promote their own electric car EQE, while the ads had obscured some of the information in the navigation interface. It is worth noting that although the ad provides a shutdown option, it is located to the right and the size is very small.

In response to this message, Mercedes-Benz customer service responded that the pop-up window advertisement must not have popped up by the Mercedes-Benz system itself, but may have popped up with the help of third-party software. if you want to refuse to pop up, just close the third-party software. The customer service said, "the Mercedes-Benz system itself will not insert any ads, there will be no ads pop-up, because the car system is to control the vehicle." If it is a direct pop-up ad, the car owner may have opened the third-party software. " In addition, Mercedes-Benz dealers said that if there is a new car launch push related information, there is no way to block such information.

With the improvement of the new energy and intelligence of the automobile, the automobile, as an important information terminal, can accept the network information at any time. Many automobile enterprises begin to use the automobile machine system to carry on the commercial promotion and so on. For automobile companies, the central control screen of the car is expected to become the next target entrance of advertising traffic.

In October, some netizens revealed through the Weibo platform that an ad pop-up window was found on the navigation page of the Xilai machine, which attracted netizens and media attention. Judging from the exposed pictures, the text message of the ad is "NIO Life's new fashion and environmental protection brand BLUE SKY LAB Shanghai Fashion week launch", with a large picture covering the navigation interface. In response, the official response said that this is one of its own business notification push, NIO will not use the car screen for advertising business.

Why do users hate advertising? A sudden pop-up window during normal driving, whether reading the pop-up window or looking for a close button, will distract the driver. If the pop-up window obscures the navigation information, it will cause some trouble to the driver, especially in the highway or in the narrow mountain road and other special road conditions, once distracted or free to deal with the pop-up window, it is likely to cause traffic accidents.

The phenomenon of control screen pop-up windows in cars has not only triggered everyone's vigilance for driving safety, but also made many people worry about "whether there will be more and more pop-up windows in the future." This also reminds automobile enterprises once again that while pursuing interests, they should not ignore their own responsibilities. Advertising is one of the means to attract customers and obtain revenue, but whether it is advertising or other information push and operation, must be based on the premise of security. Standardizing the pop-up window of the central control screen requires the joint efforts of the whole industry.

"Safety is above all else," the people's Daily said. At any time, commercial interests should not be put above user security. Strictly abide by the safety bottom line and take care of the user experience, this is the performance of truly caring for car owners. "

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