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Recently, Li Bin, CEO of Xilai Automobile, said in an interview with German auto magazine Heise Autos: the next step of Lulai Automobile is to launch a sub-brand. The current demand for SUV is very high, but Xilai also sees demand for small cars, it said. As a result, a sub-brand will be launched with models designed for the global mass market at low prices, and these cars will be on the market within two years. Li Bin said that with the launch of sub-brand products, car sales of Xilai will also increase rapidly, and he hopes to become one of the top five automakers in the world by 2030.

According to the ranking of the world's top 10 auto companies in 2021, the top five are: Volkswagen Group, Toyota Motor, Daimler, Stellantis Group, Ford Motor. Volkswagen Group has global sales of 8.88 million vehicles in 2021, operating income of US $261.26 billion, operating profit of US $20.15 billion and market capitalization of US $91.21 billion. Toyota sold 10.38 million vehicles worldwide in 2021, with operating revenue of $232.212 billion, operating profit of $22.126 billion and a market capitalization of $214.244 billion. In 2021, Mercedes-Benz sold 2.056 million vehicles, with operating income of $226.8 billion, operating profit of $33.1 billion and market capitalization of $61.922 billion. The total global car sales of the Stellantis Group are 4.78 million. Operating income is $158.72 billion, operating profit is $18.8 billion and market capitalization is $38.85 billion. Ford sold 3.72 million vehicles worldwide in 2021. Operating income: $136.341 billion, operating profit of $17.9 billion and market capitalization of $45.493 billion.

Judging from this data, it is still difficult for Xilai to become one of the world's top five car manufacturers by 2030. According to the relevant data, the total sales of Lulai in 2021 is 91429, the total revenue in 2021 is 36.1364 billion yuan, and the net loss is 4.0169 billion yuan. At this stage, Xilai Motor is still in a state of loss. According to the financial results for the second quarter of 2022 released by Xilai, the total revenue in the second quarter of 2022 was 10.29 billion yuan, an increase of 21.8% compared with the second quarter of 2021 and 3.9% compared with the first quarter of 2022. Car sales in the second quarter were 9.5708 billion yuan, an increase of 21.0% over the second quarter of 2021. The net loss in the second quarter was 2.7575 billion yuan, an increase of 369.6% over the same period last year, and a loss of 659 million yuan in the same period last year. Li Bin also responded to this question in the interview: as a start-up, it takes some time to make a profit. A lot of money has been invested in the development of cars and infrastructure, and it will be the same in the future. But we already have a plan to make a profit step by step. It took Tesla 16 years to make a profit. It may be much faster for us.

It is worth noting that in this interview, Li Bin also answered why Xilai Motors is now entering the German market, saying: because Lulai Motors is technically and strategically ready to become a global brand, to do this, customers must be provided with appropriate products. Norway is our first stop, and now we are going to Germany because we have a suitable ET7 model there. At the same time, it also revealed that Xilai will enter the US market by the end of 2025. Judging from the information of Li Bin's interview, it is not difficult to see that Xilai hopes to increase brand sales by sub-brand and entering the global market.

According to earlier media reports, NIO plans to launch a third car brand, mainly facing a market of 10-200000 yuan. The third brand operates independently like NIO and Alps, and has an independent person in charge and a research and development system. At present, six listed models have been released, including ES8, ES6, EC6, ET7, ET5 and ES7, all of which are priced at more than 300000 yuan. Market dip to grab a larger territory for Lai Automobile, it can accurately meet different consumer needs, and to a certain extent, it is also conducive to the growth of the overall sales of Lai Automobile. However, at present, many car companies are also laying out their new energy brand models at different prices. with the release and listing of these models, Lulai will also face fierce competition.

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