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Polestar 3, a brand new model owned by Polar Star, launched its global debut on October 13, with two versions of the new car with a pre-price range of 88-1.03 million yuan in China. Among them, the long-lasting version of the dual-motor is priced at 880000 yuan, and the high-performance version of the dual-motor is priced at 1.03 million yuan. It is understood that the new car positioning high-performance large SUV will be put into production in Chengdu in 2023, and delivery will begin in the fourth quarter. The domestic debut time will be during the 2023 Shanghai Auto Show.

Appearance: the new car adopts a new design style, the intake grille is closed, and the large area glass roof is quite distinctive. In terms of body, the length, width and height of the car are 4900 inch, 2120 and 1627 (mm) respectively, and the wheelbase is 2985mm. Smooth body lines, the use of hidden door handles, two-color rims and other elements to enhance the fashion sense of the new car. The rear of the car is equipped with through-type taillights and the interior is embellished with LED light source to improve the recognition of vehicles at night.

Interior decoration, the use of simple design style, central control position using physical buttons, with full liquid crystal dashboard and central control 14.5in large vertical screen, large screen internal standard OTA air upgrade function. Equipped with 5 radars, 5 external cameras and 12 ultrasonic sensors, standard air suspension, panoramic skylight, internal and external full LED lights, hidden door handles with proximity sensing, 21-inch alloy wheels. In terms of power system, the new car uses a pure electric drive motor, which has a maximum power of 360 kW, a maximum torque of 840 Nm, and a 100 km acceleration of 5 seconds; the high performance version of the motor has a maximum power of 380 kW, a maximum torque of 910 Nm and a 100 km acceleration of 4.7 seconds. Two life versions of 620km and 670km are available.

At present, there are polestar1 and polestar2 models under Polar Star. According to the plan, Polar Star plans to launch a new model every year in the next three years, including Polestar 3, Polestar 4 and Polestar 5. Polestar 3 is just the beginning. Nathan Forshaw, the former president of Polar Star China and Asia Pacific, said earlier that the three products Polestar 3, Polestar 4 and Polestar 5 are well suited to the needs of the Chinese market, such as the Polestar 3 Polestar 4 are all SUV models, taking into account the preferences of Chinese consumers.

Polaris aims to increase global sales tenfold to 290000 vehicles by the end of 2025. As an independent electric high-performance car brand, Ji Xing has been on Standard Tesla from the very beginning and imitated Tesla's development route. Polar Star launched the first model Polestar 1 positioning two-door sports car, the price is as high as 1.45 million yuan, but from the performance of Polestar 1 is not good. According to the Federation of passengers, only 24 Polestar-1 vehicles were sold in 2020. It is generally believed in the industry that Star 1 is not for sales, but to create a high-end brand image. And Polestar 2 sales are also not satisfactory, according to the relevant data: August 2022, Polestar 2 sales of 51 vehicles, 021 August-2022 August, Polestar 2 sales of 1657 vehicles.

Star Polestar 3 may be launched to reverse the decline in sales, but in terms of the price positioning of Polestar 3, compared with the price of similar models on the market, the price of Star 3 seems to be a bit high. It is still difficult to get high sales in the Chinese market. After all, in terms of consumer choice in the domestic market, whether it is mid-and high-end luxury brands or entry-level models, there are still a lot of automotive products covering 300000 to 500000.

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