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In the latest application catalogue of the Ministry of Industry and Information Technology, the automobile industry paid attention to obtaining the declaration drawing of the Great Wall brand-new six-seat medium and large SUV model-Wei Brand 80. Although there are many alternative names on the declaration information, according to relevant information, the new car adopts the brand-new brand + number naming form, or will be named "Wei 80". It is understood that the new car adopts 1.5T plug-in hybrid system, WLTC comprehensive range of 1200km, pure electric range of 150km, estimated price of 350,000 - 400,000 yuan, after listing will compete with ideal L8 and inter-boundary M7 and other popular models.

In terms of appearance, the new car adopts a brand-new design language. The inverted trapezoidal front air intake grille adopts a frameless lattice diamond matrix design, which has strong new energy attributes. The headlight groups on both sides use special-shaped styles. Its LED daytime running lights are very personalized, showing the powerful aura of the new car.

On the side of the body, the new car features a sharp waistline design, with dense spoke size rims and hidden door handles. At the rear of the car, the new car adopts a through-type blackened tail lamp group design, which echoes the headlights. The rear surround is also equipped with through-type decorative strips and two-sided exhaust modeling. Its line design makes the new car show a good overall feeling and recognition. In terms of size, the length, width and height of the new car are 5105mm/1985mm/1800mm respectively, and the wheelbase is 3050 mm. The overall size is a little bigger than Touang, which can be said to be very impressive.

As for the interior part, there are still some camouflage in the test car at present. Except for some details that are hidden, there is no secret in the overall design. The biggest feature of this car is the transverse full LCD screen, which looks larger than the ideal L8/L9 front dual 15.7-inch OLED screen, but the specific size, internal structure and information about the vehicle system are still unknown. Other details, this car center armrest and front area design are relatively simple, the left side of the cup holder has an upturned panel, suspected to be a wireless charger. In addition, the car is suspected to have adopted a pregnant design.

In terms of power, the new car will be equipped with 1.5T+DHT+P4 series-parallel hybrid technology (plug-in hybrid), the maximum engine power is 154 horsepower, WLTC comprehensive range exceeds 1200 kilometers, WLTC comprehensive fuel consumption is 0.75L/100km.

For the appearance design of this new car, netizens have commented on "this front face is going crazy","this front face is serious","the appearance is really terrible","the Great Wall product system is chaotic, the name appearance is not good"...

According to public information, WEY brand was founded in 2016, named after Wei Jianjun, founder of the company. The models launched in advance were named in the way of "VV+ number", including VV5, VV6 and VV7. According to the data, the monthly sales volume of VV7 and VV5 produced by WEY in 2017 exceeded 10,000 vehicles, and the annual sales volume reached 86,000 vehicles in that year. In August 2018, WEY VV6 was officially launched, and the WEY family product camp was further enriched, with annual sales reaching 139,500 units in that year. Since then, WEY sales have begun to decline. Annual sales fell 28.28% year-on-year to 100,000 units in 2019 and 21.53% year-on-year to 78,500 units in 2020, with sales of all models declining. Entering 2021, WEY's sales volume is also depressed. In 2021, the cumulative sales volume is 58,000 vehicles, down 25.65% year-on-year. It is the only brand under Great Wall Motor that has declined.

In 2021, Weipai made strategic adjustments, clarified its brand positioning of "new generation smart car", introduced coffee intelligent platform and intelligent hybrid DHT solution, and released a variety of models such as mocha, macchiato and latte. According to the official website, at present, Wei brand models on sale include Mocha/Mocha DHT, Macchiato DHT/Macchiato DHT-PHEV, Latte DHT/Latte DHT-PHEV three models, the overall model name to "coffee" mainly, previously launched VV series models are discontinued.

However, after the product renewal Wei brand, or difficult to recover the depressed market performance, even worse. According to the sales flash disclosed by Great Wall Motor, the sales volume of Great Wall Motor fell 6.38% year-on-year to 93,642 vehicles in September 2022, among which Wei brand fell 49.51% year-on-year to 2,354 vehicles, which is the brand with the largest decline under Great Wall Motor. In the face of "Jin Jiu", Wei brand and even Great Wall Motor's performance is not considerable.

Not long ago, Wei brand CEO Li Ruifeng has successively "fired" at the ideal, Huawei as the representative of the program technology, causing industry attention, in order to indirectly drive Wei brand heat and sales, but from the current point of view, equipped with the Great Wall lemon DHT hybrid Wei brand model is not as Li Ruifeng wishes. Sales of Great Wall new energy vehicles fell 25.0% year-on-year to 9572 vehicles in September, including 6303 Oura good cats and 506 Oura ballet cats, accounting for 71% of the total sales of Great Wall new energy vehicles, according to the association. As for the Wei brand, which attracted much attention from the market, the highest-selling model in September was Latte DHT-PHEV, with retail sales of 1911 units, Mocha DHT-PHEV and Macchiato DHT-PHEV sales of 358 units and 27 units respectively.

Now, Wei brand product camp or will change again. It is understood that Wei brand will launch two brand-new models in the future, one is Wei brand dream, the whole vehicle adopts the popular retro design in the 1930s and 1940s, equipped with Great Wall lemon DHT plug-in hybrid system, the other is Wei 80, although the final name has not been determined, but at present, the appearance design and product naming of the new car are inconsistent with Wei brand's current product architecture.

In order to keep the market hot, Great Wall Motors began to pay attention to the naming of models, six consecutive launch of Haval big dog, Haval first love, Haval red rabbit, Haval cool dog, Euler good cat, Euler ballet cat, Wei brand macchiato, Wei brand macchiato, Wei brand latte and other models. On the whole, it is understandable that automobile manufacturers pay attention to product naming. After all, they can really get a lot of market heat. However, in the current era, consumers 'consumption concept has been upgraded, product name has become one of the standards for many consumers to buy cars, and the naming of a product may also feel consumers' right to buy. Therefore, rather than seeking popularity through fancy product naming, it is better to spend some thought on product design and product configuration, perhaps more likely to get market recognition.

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