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As the first model of Changan automobile new energy brand, Changan Deep Blue SL03 has received the attention of many consumers since its launch. However, the new car was complained by a large number of car owners less than three months after it was launched. Recently, from the car quality network complaint information, the number of complaints about Changan Deep Blue SL03 is increasing, and the number of complaints reached 68 in September. Most of the complaints are: non-fulfillment of promises, non-delivery of cars, service charges, deposit disputes, and so on.

Some car owners complained: Chang'an released Deep Blue SL03 new energy vehicles publicly promised to be delivered immediately on the market, consumers can see the delivery time on August 1st, and the deposit of 1999 yuan is non-refundable after locking. In fact, the estimated delivery time can not be queried until August 29, and the order for listing for 2 minutes will not be delivered until the end of September, which is incomprehensible and unacceptable. In addition, the seat ventilation is written in the product introduction, but the actual product is only cushion ventilation, not backrest ventilation. There are also car owners complained that: the promise to appear on the market namely delivery, not realized, the 705 version began to deliver on September 30, so far there is no production schedule, how to deliver on time, publicity according to the fixed and locking date to schedule delivery, in fact, it is not at all. Seat ventilation is only cushion ventilation, confusing the public.

In response to the complaints from car owners, Changan Deep Blue manufacturer also replied under its message: the company attaches great importance to the problems reflected by customers and has arranged for staff to contact and deal with them.

It is worth noting that it may be influenced by the pressure of public opinion. On September 23rd, Changan Deep Blue officially issued a notice on clarifying the compensation policy for the delayed delivery of SL03. Due to power cuts in Chongqing in August, the climbing of Shenzhen Blue SL03 vehicle capacity has been delayed, causing some users to worry about possible delays in vehicle delivery, it said. Changan Deep Blue implements the delay compensation policy: except for the delay caused by force majeure factors such as natural disasters and public events, if the delivery center notifies the vehicle delivery time later than the last day of the "estimated car time" displayed on Changan Deep Blue APP/ Mini Program, it will pay cash compensation. The standard of compensation is: according to the standard of 120 yuan per day of natural day, the maximum is not more than 10,000 yuan, and the number of days of deferred compensation is shown from the day after the latest delivery date to the date of staff notice delivery.

It is understood that Changan Deep Blue SL03 went public on July 25 and has been on the market for less than three months. It is the first new energy model under the brand name of Changan Automobile. The new car has launched a total of four models with a price range of 16.89-699900 yuan. The new car is based on Chang'an 's new EPA1 pure electric platform and is available in three versions: pure electric version, extended range version and hydrogen electric version, targeting medium-sized cars.

Positioning as a medium-sized car, its competitors are Tesla Model 3, BYD Seal and other models. The price of Tesla Model 3 is 29.09-367900 yuan, and the pre-sale of BYD Seal is 21.28-289800 yuan. Compared with the price, it is not difficult to see that Changan dark blue SL03 shows more advantages in price. Therefore, the launch of the model also attracted the attention of a large number of consumers. According to official information, Deep Blue SL03 placed more than 10000 units in 33 minutes after its launch, and orders exceeded 40, 000 in less than two months.

However, as a new car, it received a large number of complaints from car owners shortly after its launch, although the introduction of the cash compensation policy may temporarily ease Changan Shenlan SL03's complaints about "delivery breach of contract". However, for car brands, the collective complaint of car owners is obviously not a good thing, and it will also have a certain impact on the reputation of the brand.

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