AutoBeta(AutoBeta.net)10/17 Report--

The Mercedes-Benz EQE SUV was officially unveiled on Oct. 17, Beijing time, with a total of four new models: EQE 350 +, EQE 350 4MATIC, EQE 500 4MATIC and Mercedes-AMG EQE SUV. It is worth mentioning that the new car is expected to be made in China next year, and the information declaration has been completed in the Ministry of Industry and Information Technology.

In terms of appearance, EQE SUV adopts the same design style as EQE, the fully enclosed front grille and the headlights on both sides are integrated into an integrated shape, the headlamp shape adopts a special-shaped design, and adopts a more exaggerated front enclosure design, and the three-stage heat dissipation opening presents the visual effect of a sports vehicle. In fact, EQE SUV can be understood as the SUV version of EQE. The design and technology come down in a continuous line. EQE SUV basically pulls up the front of the EQE car, with a larger closed grille and a more powerful front enclosure. As for the AMG version of EQE SUV, the overall design style is consistent with EQE SUV, but equipped with the AMG family's iconic straight waterfall China net, multi-spoke rims and AMG brand logo, the design of this model presents a different wildness.

On the side of the body, the new exterior rearview mirror is fixed on the door panel and is designed with low wind resistance rims. In the rear part, the new car adopts through-type LED lamp group, and the longitudinal array layout is adopted in the main body of the taillights on both sides, which is highly recognizable after lighting. The shape surrounded by the rear of the new car also has a good sense of design, which shows a good sense of integrity when matched with the round body. In terms of size, the length, width and height of the EQE SUV body are 4863/1940/1686mm and the wheelbase is 3030mm.

In the interior part, EQE SUV uses an oversized triple screen design, with a multi-function steering wheel and multicolor atmosphere lights. Like EQE, its air conditioning outlet is also a "turbofan" shape. At the same time, the new car is also equipped with the latest MBUX Hyperscreen system. The AMG EQE SUV model uses more carbon fiber in the interior and is equipped with an AMG-style steering wheel.

Like EQE, EQE SUV is also developed by Mercedes-Benz EVA pure electric platform, equipped with 10 battery modules of NCM811 power battery, available in 350 +, 350 4MATIC and 500 4MATIC power versions. Among them, 350 + is a rear-drive single motor, the maximum power is 292 horsepower (215kW), the peak torque is 565 Nm, the maximum range of WLTP is 590 km / 350 4MATIC before the increase of motor, the total motor power remains unchanged, the peak torque increases to 765 N ·m, the maximum life of WLTP is 558km / 500 4MATIC, the maximum power is 408 hp (300kW), the peak torque is 858 N ·m, and the maximum life of WLTP is 547km.

The AMG EQE 43 4MATIC SUV is equipped with a dual motor with a maximum power of 476hp (350kW), peak torque of 858N ·m, WLTP maximum range of 488km tAMG EQE 53 4 SUV maximum power of 626hp (460kW) and peak torque of 950N ·m, which can reach 687hp and 1000N ·m with AMG DYNAMIC PLUS kit.

As a medium and large pure electric SUV, the main competitors of the new car target models such as Tesla Model X (about 94-1 million yuan) and BMW IX (about 75-1 million yuan). Relatively rich vehicle categories and high energy efficiency are its competitive advantages. The domestic version of the model produced by Beijing Mercedes-Benz will further lower its price in the domestic market, which will also help improve the market competitiveness of the EQE SUV model. The starting price of the Beijing Mercedes-Benz EQE SUV model may be around 700000 yuan with reference to the price of the domestic version of the EQE model (the manufacturer's guidance price is 52.80-585000 yuan).

The charm of Mercedes-Benz came to an abrupt end in the era of electric cars. Since the launch of Mercedes-Benz's first mass-produced pure electric model EQC in 2019, Mercedes-Benz electric cars have been lukewarm, and in the context of huge discounts in the end market. Data show that the sales of Mercedes-Benz EQC, EQB and EQA in the first three quarters were 3057, 3918 and 3271 respectively.

Some time ago, a Mercedes-Benz EQC owner complained on the social platform that he wanted to buy an electric car some time ago and went to the store to see several models, including Tesla, but in the end, he chose Mercedes-Benz EQC for his own reasons, but unexpectedly, he received a return call from Tesla to answer that he finally bought Mercedes-Benz EQC, and the sales laughed at him. This makes car owners feel very uncomfortable, after all, it is a Mercedes-Benz, do you want to be laughed at by others when you buy a Mercedes-Benz?

In the era of fuel cars, the luxury of BBA can be sensed. It is atmosphere, Napa leather, electric suction door, zero acceleration and chassis adjustment. But in the electric era, the new power of car building has reshaped a new system, and the standard of car selection has become intelligent, auxiliary driving, user service, OTA capability, the number of chip radar hardware and so on.

Mercedes-Benz's first product based on a true pure electric platform was the EQS, but the starting price of 1.0746 million yuan shows that the car is not a volume model. Volume depends on cheap cars, but Mercedes-Benz's all-electric platform for compact cars won't be completed until 2025, which means Mercedes-Benz won't be able to launch a car based on an all-electric platform for the next three years.

On the whole, Mercedes-Benz lacks a lot of lessons in electric vehicles, and the differences between consumers in the new era and the changes in product evaluation standards have been raised countless times by the outside world, but Mercedes-Benz needs to learn not only these, but also the transformation of thinking. When it comes to building electric cars, Mercedes-Benz needs to get rid of its baggage and take time.

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