AutoBeta(AutoBeta.net)10/17 Report--

As a special model for the Chinese market, Beijing Hyundai LAFESTA was first launched in October 2018 and competed with joint venture compact cars such as Honda Civic, Mazda Onksela and Volkswagen Lingdu. Sales of new cars reached 23971 in just two months after they went on sale in 2018 and 99404 in 2019, according to the association, but sales of Festa have since fallen year after year. 2020-2021 In 2022, the cumulative sales volume of Festa was 34207 vehicles and 8249 vehicles respectively. After entering 2022, the sales performance of Festa was surprising. From January to September 2022, the cumulative sales volume was only 376 vehicles, among which the sales volume from June to September was only 20 vehicles, 2 vehicles, 4 vehicles and 1 vehicle respectively.

On October 17, Beijing Hyundai officially released the official map of its compact car Festa model. As a mid-term model, the new car has been optimized and updated in terms of appearance and added a more sporty N-Line version. As a reference, the current Fista price range is 133,800 - 154,800 yuan, officials said, the new car will be officially launched in December, is expected to start at about 125,800 yuan.

Based on the latest official drawings and declaration drawings, the brand-new modified Fista models are available in both ordinary and N-Line versions. The latest official drawing released this time is the Fista N-Line version. As the first N Line series sedan product of Beijing Hyundai, the Fista N Line integrates the design concept of modern automobile Sensuous Sportiness, and the overall design style is more dynamic.

In terms of appearance, the Festa N-Line model adopts a more exaggerated body surround kit, including a brand-new front bumper surround, side skirts and bilateral four-outlet exhaust system, etc. The front face of the new car adopts a frameless air intake grille, the headlights on both sides are integrated with the front air intake grille, the interior of the grille adopts a brand-new shape of raised texture mesh, and the front bumper bottom also adopts a more sporty design style.

On the side of the body, the new car continues the slip-back coupe styling of the current model, with a slightly raised waistline design at the rear fender, petal-shaped wheels below and updated to red brake calipers. In addition, the new car can be upgraded with black exterior mirror shells, red brake calipers, and N-Line logos in the front grille and front fender areas. In terms of body size, the length, width and height of the new car are 4690/1790/1425mm respectively, and the wheelbase is 2700mm, which is consistent with the current model. At the rear, the new car features a blackened through-tail lamp design with an updated bottom surround and a two-sided two-out rectangular exhaust layout to make the vehicle visually sportier.

Interior part, at present the official has not released, but combined with the previous exposure pictures to see, the new car interior or adopt the current popular dual screen shape and brand-new four steering wheel, there is a row of silver buttons at the bottom of the screen, or for the car linkage system various functions of the shortcut keys, the air conditioning air outlet below the button from the original ordinary button into a similar lever style. In terms of power, the new car is equipped with a 1.5T turbocharged four-cylinder engine with a maximum power of 147kw and a peak torque of 253N·m. The transmission system may continue to match the 7-speed dual-clutch gearbox. For reference, the current Fiesta is equipped with a 1.5T turbocharged engine with a maximum power of 140/150kw and a peak torque of 265N·m.

According to Beijing Hyundai's official website, Beijing Hyundai cars currently on sale include Mingtu, Elantra, Sonata, Yuena, Festa, Yuedong, SUV Tousheng L, ix35, ix25, Shengda, MPV Kustu and other models. According to the data, the cumulative sales volume of Elantra from January to July 2022 was 72224 vehicles, which was the highest sales model of Beijing Hyundai with 8000 basic monthly sales, followed by Hyundai ix35 with 45471 vehicles. As for whether the new Fiesta will change its depressed sales situation after its launch, we may wish to wait and see.

According to Beijing Hyundai's plan, this year Beijing Hyundai will improve the overall utilization rate of production capacity and increase the launch of new energy vehicles by adjusting the product structure and planning to build factories in China into export bases. Wu Zhoutao, executive deputy general manager of Beijing Hyundai, once told the media that Beijing Hyundai will introduce brand-new electric vehicle brands next year, focusing on electric vehicles in the range of 150,000 - 300,000 yuan. In the next 2-3 years, 4-5 electric vehicle products will be introduced. Beijing Hyundai will take about three years to achieve market share of about 3%, with annual sales of 500,000 - 600,000 vehicles and return to the main track.

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