AutoBeta(AutoBeta.net)10/18 Report--

On Oct. 17, Lantu Automobile's official Weibo announced that its first pure electric car was named Zuguang, and released a light and shadow picture of the pure electric car. The information about this model has already been shown in the 363rd batch of "Road Motor vehicle Manufacturing Enterprises and products announcement" published by the Ministry of Industry and Information Technology. It is understood that the new car is positioned as a medium and large pure electric car, based on the Lantu i-Land concept car. The front face retains the iconic U-shaped intake grille, the middle net is decorated with chrome plating, the headlamp is a through-type design, and the spread-wing LOGO through lamp group improves vehicle recognition.

Body: the length, width and height of the new car are 5088/1970/1515mm, and the wheelbase is 3000mm. Use smooth waistline design to lengthen the visual effect of the vehicle. The rear of the car is designed with a slip-back shape, and the taillight is a penetrating LED light source. The new car is equipped with three wheel hub styles, with a tire size of 245x45 R20 and an electric tail that can be lifted and lowered at the rear. In terms of interior decoration, with reference to the test photos exposed earlier, the new car may adopt a through intelligent triple screen design, a double-spoke steering wheel design and some functional buttons.

In terms of power, from the perspective of declaration information, the new car will be equipped with ternary lithium-ion batteries provided by Ningde era and a standard dual-motor intelligent four-wheel drive system. The maximum power of the front and rear motors is 160kW and 215kW, respectively, and the maximum speed is 210km/h per hour. Competitive products: after listing, it will compete with pure electric cars such as ET7, Xiaopeng P7, Biadihan, Zero running C01, Zhiji L7 and so on.

As a high-end brand of new energy vehicles under Dongfeng Motor, it was established in 2018. On July 17, 2020, Lantu officially released its brand logo and Chinese name. At present, there are two models of Lantu car on sale, namely, Lantu Free and Lantu Dreamer. Lantu FREE has two kinds of power models, pure electric version and extended range version, with prices ranging from 333600 yuan to 313600 yuan. Lantu Dreamer is the second mass production model under Lantu Automobile, and it is also its first MPV model, positioning large-scale MPV, with a total of 4 models, with a vehicle price range of 36.99-439900 yuan. Lantu Yuguang is the brand's third mass production model and is expected to make its debut this year.

It is understood that Lantu Automobile brand has been established for less than three years, but its model market sales are dismal. According to relevant data, the cumulative sales of Lantu from January to August in 2022 was 11100, of which 2429 were sold in September. Lu Fang, CEO of Lantu Automobile, once said: "Lantu is an important strategic layout for the transformation and upgrading of Dongfeng Company, which bears the dual mission of Dongfeng Company's brand upward and exploring a new model of independent brand development."

Perhaps Lantu Automobile also realized that it is not enough to rely on one or two products to hit the market, the launch of new car models can better subdivide the market layout and reverse the decline in sales. According to the plans disclosed by Lantu Motors earlier, nine models have been planned, covering sedan, SUV, MPV, crossover vehicles and high-performance headlights. From 2021 to 2025, Lantu will put no less than one new model on the market each year.

However, for Lantulai Automobile, it is positioned as a high-end new energy brand, with a product price range of 30-400000 yuan, which belongs to the high-end consumer market. In this price range, consumers also face a lot of choices. It is not easy for Lantu to stand out in this price range. After all, most consumers who buy fuel cars will choose traditional luxury brands such as BBA, while consumers who buy new energy cars will also face the choice of high-end new energy models from brands such as Tesla, Xiaopeng Automobile, Xilai Automobile and ideal Automobile.

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