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On October 18th, Rolls-Royce's first pure electric model, Spectre EV, was launched worldwide. The new car is positioned as a two-door, four-seater sports car, based on Rolls-Royce's all-aluminum "luxury architecture", using a new SPIRIT software architecture and fully equipped with Rolls-Royce Whispers interconnection services. Officials say the new car will be delivered in the fourth quarter of next year.

In terms of appearance, the new car continues to maintain the previous family design style, with a split headlight group, with slender LED daytime driving lights at the top and near and far headlights at the bottom. The "Parthenon Temple" design is adopted in the vehicle net to enhance the visual effect of the vehicle. The original "goddess of jubilation" Logo has also been redesigned from the original standing position to the semi-squatting position. This design not only highlights its sense of motion, but also adapts to the electrified aerodynamic design and reduces its wind resistance coefficient.

Side of the car body, using double-door 4-seat GT design. The length, width and height of the car body are 5453mm, 2080mm and 1559mm respectively, the wheelbase is 3210mm and the turning radius is 12.7m. With simple and straight body lines, the front fender extends back from above the headlights to the door, making the overall body look smoother, with a hatchback design on the tail.

In terms of interior decoration, the center console adopts an embedded double screen structure, which is composed of a liquid crystal dashboard and a central multimedia display screen, and is equipped with a three-spoke multi-function steering wheel and a circular chrome-plated air conditioning outlet. The interior is a combination of white, pink and gold colors and the starry ceiling to create a warm atmosphere in the car, equipped with starlight door interior panels, so that the overall tone of the interior is unified. According to official information, there are 4796 soft lights inside the starlight door panel to create a bright starry sky.

Price: starting at $413000, about 2.98 million yuan. In terms of power: the new car is equipped with double motors, the pure electric mileage under CLTC comprehensive condition is 585km, the total motor power is 430kW, the total torque is 900Nm, and the acceleration of 100 km is only 4.5s. Rolls-Royce officials say Flash is still being optimized and is now in its final stage and will be completed in the second quarter of 2023. The final power, accelerated performance and mileage data are still being improved.

This time, the release of Rolls-Royce Flash also means "the beginning of the Rolls-Royce electrification era." With regard to the development of electric layout, Rolls-Royce launched the pure electric concept model as early as 10 years ago. In 2011, Rolls-Royce created the Phantom Experimental Electric vehicle 102 EXPhantom based on the Phantom. In 2016, Rolls-Royce once again launched the second pure electric vehicle codenamed 103EX, whose full name is Vision Next 100. However, due to factors such as vehicle mileage, charging speed, and battery life problems, neither of the two electric vehicles was finally able to be mass produced.

Under the background that "electrification" has become a consensus in the development of the automobile industry, more and more car companies begin to turn to the development of new energy vehicles, and even many car companies have made plans to stop the production of fuel cars. even top luxury brands like Rolls-Royce can't stay out of it and are accelerating the development of electrified layout. The acceleration of ultra-luxury car brands into the new energy track undoubtedly further shows that electrified transformation has become an inevitable trend.

Although Rolls-Royce has already begun to layout electrification, but its electrification process is not fast. Some industry insiders pointed out: "the reason why the layout of ultra-luxury brands is slow on the road of electrification transformation, in fact, the main concern is that electrification change will change its original advantages and genes." At the same time, the introduction of electrified products in a short period of time will make it impossible to guarantee the level of ultra-luxury cars, and even spend a lot of capital to develop products on a par with the new power products that already exist on the market, and technology can no longer represent the highest standard. This loses its original brand tonality. "

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