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Recently, Wei brand brand new 6 large and medium-sized flagship SUV Wei 80 has been exposed in the latest declaration catalogue of the Ministry of Industry and Information Technology, and its unique front face shape has also aroused heated discussion among netizens.

In response to netizens' views on Wei 80, Wei Pai posted on its official WeChat account: on October 14, Wei Brand's new flagship Big six Intelligent SUV officially logged into the new car declaration catalogue of the Ministry of Industry and Information Technology. As soon as the news was released, there was a heated discussion on the Internet, and many users enthusiastically responded to all kinds of good suggestions. Here, Wei Brand team sincerely thank you for your valuable comments and suggestions! In view of the product modeling design that everyone is most concerned about, in line with the endless attitude, we decided to invite you to create together on the front modeling.

In addition, Wei Brand CMO Qiao Xinyu also said in a post on Weibo: these days, you have seen the information of Wei Brand's new flagship Big six Intelligent SUV logged in by the Ministry of Industry and Information Technology. Many netizens have privately told me some ideas about styling and naming. Thank you very much for your attention and valuable comments on Wei Brand new car. I have high hopes for this new car like everyone else. We sincerely invite you to go to Wei APP to participate in the co-creation of the new shape and jointly carve the fine works.

Yesterday, Qiao Xinyu also posted on Weibo about the progress of the matter, his post said: so far, Wei brand styling co-creation event has received about 1000 applications, netizens' enthusiasm has exceeded our expectations. With regard to the front styling of Wei brand's new flagship Big six Intelligent SUV, there are currently three adjustment directions. Please vote and we will create together. It is worth noting that Li Ruifeng, CEO of WEY, also commented on his Weibo account that many netizens do not believe that "the new car that has been announced can still change its shape". Indeed, changing the shape requires a lot of capital investment, as well as complex safety adaptation, wind resistance testing and other work, which can be said to be a huge project. I believe that Wei Brand is true to his word and will not be hit in the face. Welcome to go to Wei APP for new car styling and co-creation.

It is understood that the new Wei brand car will use a brand new brand + digital naming form, or named "Wei 80". According to the declaration information, Wei 80 uses a new design language, the huge front grille uses a borderless design, and the visual impact is strong. The lines on the side of the body are smooth and stiff, with hidden door handles and large-size rims, and the side is expected to be equipped with a look camera. Use a blackened through taillight at the tail. In terms of body size, the length, width and height of the new car are 5105*1985*1800mm and the wheelbase is 3050mm. Using 1.5T plug-in system, WLTC comprehensive mileage is 1200km, pure electric mileage is 150km, the price is expected to be 35-400000 yuan, after the launch will compete with the ideal L8 and M7 and other popular models.

It is worth noting that Wei Brand also sought a name for its retro tide driving model earlier, and finally the model was named "Dream come true". This time, inviting netizens to participate in the co-creation of new styling and naming can not only solicit the opinions of netizens and make targeted improvements. It also helps to improve the interaction of netizens to the model, drive the popularity of the model and brand on the network, enhance the exposure of the model, and expand the spread of the model. With the upgrading of consumers' consumption concept, the name of the product will also become one of the choices for many consumers to buy cars, and the naming of a product may also determine consumers' purchase of vehicles.

Wei Brand, as a high-end brand under Great Wall, the current market performance is not satisfactory. Since its establishment, WEY, which focuses on high-end, has launched three models: VV5, VV6 and VV7. According to the data, the annual sales of the WEY brand were 86000 in 2017 and 139000 in 2018. However, sales of the WEY brand declined in 2019, falling from 100000 vehicles for the whole year to 79000 in 2020. In 2021, Wei Brand adjusted its strategy and defined its brand positioning of "new generation smart car". At the same time, it introduced coffee intelligent platform and intelligent hybrid DHT scheme, and launched a number of models such as Mocha, Macchiato and latte. However, the release of new brand positioning products still failed to reverse the decline of Wei Brand sales. According to the relevant data, the cumulative annual sales of WEY2021 is 58000 vehicles, down 25.65% from the same period last year. Cumulative sales in the first three quarters of 2022 were 30500, down 15.75 per cent from a year earlier, while Wei brand sales in September were only 2354, down 49.51 per cent from a year earlier.

Recently, from the Wei brand release of the dream and the brand-new 6 large flagship SUV, it is not difficult to see that the Wei brand product camp may change. I don't know whether it can help Wei Brand out of the sales dilemma, but judging from the current launch of the dream and the new six-seat SUV, Wei Brand seems to realize that suv alone is not workable. after all, there are only several levels of SUV models, and if they do not launch new models, it is likely to overlap with other suv models under the Great Wall, which is easy to form internal friction.

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