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"Lei Jun said Xiaomi was successful in the top five trams" went viral on Weibo on Oct. 20, which originated from Xiaomi Group founder Lei Jun's continuous posts on social platforms to express his views on electric cars. Lei Jun said: "when the electric car industry enters a mature stage, the top five brands in the world will occupy more than 80 per cent of the market share. In other words, the only way for Xiaomi to succeed is to become one of the top five and ship more than 10 million vehicles a year." The competition will be cruel. " Lei Jun's comments immediately attracted everyone's attention. after all, for a car company that has not yet built a car, the annual delivery target of 10 million vehicles is very ambitious.

Before that, Lei Jun said that Xiaomi's goal is to enter the first camp of the industry in 2024. According to the plan, 140 test cars are planned for the first phase of Xiaomi's self-driving technology, which will be tested across the country one after another. Not long ago, the new force of domestic carmaking, Lulai Automobile, said that sales of Lulai cars will increase rapidly within two years, and hopes to become one of the top five automakers in the world by 2030. While Yu Chengdong, managing director of Huawei, terminal BG CEO, and smart car solution BU CEO, also said when talking about the future development of the automobile market, the competition among automobile brands in the future will be as big as the aircraft manufacturing industry. "how many aircraft manufacturers do you see in the past, and finally Airbus and Boeing are the main players?" as far as the Chinese auto market is concerned, he believes that the final main players will not exceed 5. When talking about his views on the electric vehicle industry, Lei Jun also said that before Xiaomi entered the electric vehicle market, he had conducted in-depth research on the electric vehicle industry and gained profound insights. The nature of the automotive industry will evolve from machinery to consumer electronics, with market share highly concentrated in the hands of top players.

From the above remarks also means that the future of new energy vehicles track competition is fierce. From January to September in 2022, cumulative retail sales of domestic passenger cars increased by 2.4% to 14.875 million units compared with the same period last year, while retail sales of new energy passenger vehicles increased by 113.2% to 3.877 million units year-on-year, according to the Federation of passengers. Among them, from January to September, the cumulative sales of BYD new energy passenger vehicles, the domestic leader in new energy vehicles, was 1.175 million, an increase of 255.30% over the same period last year, accounting for 30.4% of the total sales in the new energy market from January to September, that is to say, even BYD, which currently has a very strong domestic performance, is far from the goal of 10 million vehicles. From the perspective of global car companies, taking the 2021 data as an example, the top three manufacturers in 2021 are Toyota Group of Japan, Volkswagen Group of Germany, and Renault Nissan of France and Japan, of which the Toyota Group has accumulated sales of only 10.8 million vehicles. Xiaomi, as a new brand, it is obviously impossible to challenge the annual production of 10 million vehicles.

Reviewing the progress of Xiaomi car building, in fact, Xiaomi car has only been officially built for more than a year. On March 30, 2021, Xiaomi Group announced at a press conference that it had officially entered the field of car building. Lei Jun was full of confidence in building cars and promised: "I decided to lead the team myself. this will be the last major entrepreneurial project in my life. I am willing to bet on all the achievements I have accumulated in my life and all my reputation to fight for Xiaomi cars!" In September 2021, Xiaomi Automobile was officially registered as "Xiaomi Automobile Co., Ltd.". Lei Jun, chairman and CEO of Xiaomi, served as the legal representative. On October 19, 2021, Lei Jun said that Xiaomi's car construction and team work had far exceeded his expectations, and Xiaomi was expected to be in mass production in the first half of 2024. On November 27, 2021, Xiaomi officially settled in the Beijing Economic and technological Development Zone. According to the plan, Xiaomi will build a complete vehicle factory in two phases to achieve an annual output of 300000 vehicles, of which the first and second phases will have a production capacity of 150000 vehicles respectively.

Judging from the progress of Xiaomi car construction, although the progress of Xiaomi car is not fast, it is advancing methodically. According to the latest news, the Xiaomi car factory has entered the main construction stage, and it is expected that Xiaomi will be qualified to build the car from June to July 2023, but the news has not been officially responded to. whether this is still subject to the official confirmation of Xiaomi Automobile.

Before that, Lei Jun repeatedly talked about Xiaomi's car-building through social platforms. Last month, Lei Jun said that some people thought that Tesla had entered the electric car industry more than 10 years earlier than Xiaomi and that Xiaomi had missed the time window to enter the electric car industry. On this point of view, Lei Jun denied missing the car-building window, saying that "the race has just begun." Later, in the interview program "Genting Dialogue" released by CCTV, Lei Jun said: "if you want to become a great company, you must follow the wind. At this moment, the tuyere is in the smart electric vehicle." Lei Jun believes that smart electric vehicles have become the integration of the automobile industry and consumer electronics, and if you don't do it, you will be behind the times, so Xiaomi building a car is a forced decision. The automobile industry is concerned that although Lei Jun has great confidence in the future development of Xiaomi cars, at present, the competition in the domestic car market is fierce, and the capacity of the new energy market is also growing. It is extremely difficult for Xiaomi cars to squeeze into the top five trams as a latecomer.

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