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Recently, Tesla announced his third-quarter results to the public. In a conference call after the announcement, Tesla Musk revealed that the current focus of the car development team is on developing the next generation of cars. Musk said that the cost of the next generation of cars is only half that of the Model 3, and production is likely to be higher than all Tesla's current car products combined. Everything learned from Model S, Model X, Model 3, Model Y, Cybertruck and Semi will be used on this platform, with the goal of reducing vehicle costs based on the platform by 50 per cent.

Referring to the current price of the Model 3 on Tesla's official website is 279900 yuan, if the cost of the next generation car is only half that of the Model 3, it also means that the price will sink to more than 100,000 yuan.

In fact, in recent years, news has been coming out that Tesla plans to produce cheaper electric cars. Tesla Musk said in an interview with YouTube as early as 2018: an electric car worth $25000 may be built within three years. It will also expand Tesla's production scale and reduce design and technical costs. In addition, on Tesla Battery Open Day in 2020, Musk once again revealed that he would launch an electric car priced at $25000 and said the cheaper car would be launched as early as 2023.

In addition, there are also a number of media reports in 2021: Zhu Xiaotong, president of Tesla China, revealed in an interview that the company is developing a cheaper Tesla for the mass market, with an estimated retail price of 160000 yuan ($25000). The model is expected to be a hatchback and will be designed locally for the Chinese market, but will be sold globally. However, in response to the news, Tesla's Chinese counterparts responded that "Tesla may launch a cheaper model around 160000" is a rumor and has never been said. "

In September, Martin Viecha, head of investor relations at Tesla, also revealed at the Goldman Sachs Technology Conference in San Francisco that Tesla would launch cheaper electric cars before launching the self-driving taxi service. The reason for such a plan is that Musk is "embarrassed" by the current price of Tesla electric cars, so Tesla will launch cheaper electric vehicle products to a wider market and consumers, it said.

This time, Tesla Musk's disclosure of the next generation of product information also confirmed that Tesla will launch lower-priced models in the future. As China's independent new energy brands catch up with each other, to a certain extent, it also has an impact on the market segment occupied by Tesla. According to data released by the Federation of passengers, the domestic retail penetration rate of new energy vehicles was 31.8% in September, up 11 percentage points from 21.1% in September 2021. In September, the penetration rate of new energy vehicles in independent brands was 55.2%; that of luxury cars was 29.7%; and that of new energy vehicles in mainstream joint venture brands was 4.2%.

In terms of domestic retail share in September, the retail share of mainstream independent brands of new energy vehicles in September was 67%, an increase of 9.2 percentage points over the same period last year, while that of joint venture brands was 5.7%, down 3.3 percentage points from the same period last year. The share of new power is 14.6%, down 2.9 percentage points from the same period last year. Tesla's share was 12.7%, down 2.9 percentage points.

The launch of the "low-cost" Tesla model will also help Tesla to further enter the sinking market and seize more market share. For other car companies of new energy vehicles, it will also bring a certain impact. After all, compared with other new car-building forces, Tesla's price does have a certain advantage. In addition, take the current domestic car-building new forces as an example, generally high car-building costs, there is little room for price reduction, if the price reduction, it is bound to increase losses.

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