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Recently, Renault launched an advertisement suspected to imply that Tesla Semi electric truck has not been put on the market for a long time, while Renault's electric trucks are already on the road.

According to the video, two truck drivers drove a Renault truck to put up a billboard for the new Tesla Semi, which read: "all Electric, Semi, the Future of trucking". Then the worker returned to his electric Renault truck, while another driver whistled and drove away. In addition, there are subtitles in the video ads that read: "some people have held a big press conference, and some people are already on their way." There are already more than 300 Renault electric trucks on our road.

It is understood that the truck shown by Renault in the video is E-Tech Master, which is a medium-sized pure electric truck. These medium-sized electric trucks are generally used as urban delivery trucks or building materials trucks in the United States. As for the Tesla pure electric truck Semi mentioned in the video, it was unveiled as early as 2017.

It is understood that Semi is an electric semi-trailer truck developed by Tesla. The front seat and steering wheel are centrally designed, with an oversized screen on each side of the steering wheel. In terms of power, the Semi is equipped with four independent motors with a maximum load of 8000 pounds and can accelerate to 60 mph in 20 seconds. When loading 36 tons, the acceleration time from zero to 100 kilometers is 20 seconds. However, due to chip shortages and capacity problems, the car has repeatedly delayed production and delivery, and has not been delivered until now. Tesla's Semi electric semi-trailer opened booking channels in May, starting at $150000 (990000 yuan) for the 300-mile version and starting at $180000 (1.2 million yuan) for a long range of 500 miles. Booking users have to pay $20000 as a deposit, and an extra $20000 for each additional one, which means Tesla's Semi will enter mass production.

Tesla CEO Elon Musk said on the social networking site on Aug. 10 that the 500-mile version of the Semi electric semitrailer will begin delivery this year. On August 29th, Tesla's website updated a new picture of the electric truck Semi, which shows that the steering wheel is centered, with a display screen on the left and right sides, which can display the contents of the vehicle's rearview mirror, which looks very convenient. What distinguishes the car from a traditional truck is that it is not equipped with a dashboard and copilot seat, and there is only an armbox on the right side of the driver's seat.

October 7, Tesla CEO Elon. Musk announced on Twitter that Tesla Semi electric truck has started production and plans to start delivery to Pepsi on December 1st! On October 20, Tesla said again that delivery of Tesla Semi is scheduled to begin in December. Musk also revealed: "it will take about a year for Tesla to increase Semi production, so our initial goal is to produce 50,000 Semi trucks in North America by 2024." We will expand into markets outside North America. " According to relevant data: when the Semi electric semitrailer truck was first released, Pepsi ordered 100 and United Parcel Service ordered 125.

Renault pulled Tesla to do advertising operation, some netizens said: Tesla to do free advertising. Some netizens also said: although these advertisements are always used as complaint material in the end, it is good to figure it out, at least it will be mentioned again and again later, and it is also a good strategy. Indeed, marketing promotion is an indispensable part of the brand, a good marketing plan can not only enhance the brand image, but also bring performance growth, otherwise it will discredit the brand. Any good marketing behavior is called creativity, if it is not good, it is easy to overturn, marketing must pay attention to grasp the yardstick.

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