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In the past two days, Tesla's price cut has caused many netizens to speculate that a new round of car price cuts may appear. On October 24, Tesla posted a post on its official Weibo account saying: "From now on, Tesla is selling Model 3 and Model Y in the mainland of China. After adjustment, the starting price of Model 3 is RMB 265,900 yuan, and the starting price of Tesla Model Y is RMB 288,900 yuan (both after subsidies)."

Specific adjustment: Model 3 rear drive version reduced from 279,900 yuan earlier to 265,900 yuan, a price reduction of 14,000 yuan. The high-performance version was reduced from 367,900 yuan to 349,900 yuan, with a price reduction of 18,000 yuan. The Model Y rear drive version was reduced from 316,900 yuan earlier to 288,900 yuan, a price reduction of 28,000 yuan. The long-term battery life version was reduced from 394,900 yuan to 357,900 yuan earlier, with a price reduction of 37,000 yuan. The high-performance version was reduced from 417,900 yuan to 397,900 yuan, with a price reduction of 20,000 yuan. Tesla's price cut will also have a direct impact on new energy models with a price range of 200,000 to 400,000 at this stage.

On October 25, according to the paper news report: From Huawei and Selis cooperation AITO ask world car sales store learned that the M5 and M7 models of the brand have begun to reduce prices promotion, when paying the final payment can be directly reduced 8000 yuan.

In response to the news, Huawei responded today that it was not the price reduction of 8000 yuan spread in the network, but: "Since the early morning of October 24, the original financial discount and differentiated gifts of various sales stores have been cancelled, and insurance worth 8000 yuan has been uniformly presented to users of some existing car models." In addition, some Huawei terminal stores also said that there are some different discounts according to different models, but also said that there is no so-called "tail minus 8000 yuan" policy.

It is worth noting that Tesla, as a new energy head brand, its price reduction strategy also brings a lot of pressure to other automobile enterprises. Because Tesla's sales volume is large compared with other brands, it can take advantage of the scale effect, and the price reduction space of the model is higher than that of other automobile enterprises. In addition, the purchase volume has great advantages, and the profit margin is also higher than that of other manufacturers.

As early as July 8 last year, Tesla launched the Model Y standard battery life version, triggering a round of price cuts. At that time, He Xiaopeng once said,"The data completely proves that Tesla's price reduction is only a marketing way, And it must be a double-edged sword." Wei Lai car Li Bin said to this,"Price reduction strategy is not suitable for Wei Lai." At present, according to the new domestic car-building forces, most of the car-building costs are relatively high, and there is not much room for price reduction. If the price is reduced, it is bound to increase losses.

From the perspective of the market for the development of new energy vehicles, it is also expected that Tesla's localization will further reduce prices. Earlier Tesla China President Zhu Xiaotong once said: Tesla price reduction is normal pricing, prices will be lower and lower. Grace Tao Lin, Tesla's vice president of external affairs, also said: "Our starting point is to enable more people to enjoy the dividends of technology development, promote rapid industry development and accelerate the world's transition to sustainable energy." There have been too many sales routines in the automobile industry for so many years. We only want to break this routine in the most honest and direct way. After all, most consumers will benefit in the end.

For consumers, price reduction is conducive to lowering the threshold for consumers to purchase new energy vehicles, allowing consumers to enjoy price advantages. For other automobile enterprises, with Tesla's price reduction, it will also increase the competition degree of new energy automobile industry and accelerate the reshuffle of new energy automobile enterprises. According to the latest research report of Dongwu Securities, Tesla still has room for price exploration after ensuring the current high profit level, and Tesla may start a new round of industry price reduction tide in the next 3-6 months with the expansion of Tesla vehicle production scale effect and the reduction of supply chain cost.

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