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According to the latest news, the 16th generation Toyota Crown model will be officially unveiled in China on November 15, and the new car will be sold in FAW-Toyota network as an imported car. It is worth mentioning that when the new car enters China, it may be renamed "Crown SportCross" rather than the previous overseas name "Crossover". The new crown costs 435-6.4 million yen (21.39-314800 yuan), according to Toyota's website. Generally speaking, the listing price of models introduced into the Chinese market in the form of imports is higher than that in overseas markets, and under the combined cost, the domestic price of new cars may be between 35 and 450000 yuan.

The new generation of Crown, which was released on July 15 this year, includes a number of derivative models such as cross-border cars, sedans, travel versions and SUV, all of which will be integrated into the Crown brand.

From the exposure of the domestic real car map, the first to enter the domestic market should be the cross-border car version. In terms of appearance, the Crown Crossing head design is basically the same as the car version, and the biggest difference is that the forward air grille uses a black spindle layout, which is easier to be accepted by young users than the straight waterfall style of the car. At the same time, the headlamp group is connected to the forward air grille to form a penetrating design, and the front center is marked with a brand new crown LOGO. In addition, the front of the new car is surrounded by a large heat dissipation and ventilation opening design, and the bottom is embellished with penetrating chrome-plated decorative strips, which further enhances the texture of its stylish personality.

On the side of the car body, the new car adopts a slip-back car body structure, the roof line extends backward from the B column to meet the rear of the car, the vehicle waistline extends from the front wing plate to the rear door, and the front and rear wing plate of the new car is slightly wider than the car body. with large-size rims and black eyebrows, showing a strong cross-border style. It is worth mentioning that the new car provides two-color car paint, but unlike the traditional up and down two-color layout, the color design is only shown on the side, while the engine hatch, roof and back-up compartment cover are designed in black. This style still needs to adapt for a while for new users.

The rear part of the car, the rear of the new car should be the same as the overseas version, using a penetrating design, with Toyota brand LOGO embedded in the middle, which is highly recognizable after lighting. In addition, the rear surround of the new car also uses an "embedded" design, dividing the parking space into two parts, and the bottom is also equipped with chrome-plated decorative strips and hidden exhaust layout, the overall details of the new car highlights a unique sense of hierarchy.

In the interior part, the new generation of crown design is closely following the trend, equipped with full liquid crystal dashboard and suspended central control screen, and the overall frame is connected with the instrument panel cover to form an integrated design. At the same time, the central control screen is equipped with a brand new navigation page, and the UI design is not exposed, but it should be significantly improved. In addition, the new car uses a three-spoke multi-function steering wheel, and some physical buttons are retained under the central control screen. At the same time, it is equipped with a mainstream electronic shift mechanism, which is significantly improved compared with the previous generation model. In terms of size, the length, width and height of the new car are 4930/1840/1540mm and the wheelbase is 2850mm.

In terms of power, there is no clear information on what domestic models will be introduced at present. As a reference, the new generation Crown has launched two hybrid systems, 2.5L naturally aspirated engine + motor and 2.4T turbocharged engine + motor. The former has a combined maximum power of 249 horsepower and the latter has a maximum power of 367 horsepower. In addition, the transmission system matches the electronic four-wheel drive system, but the 2.4T model uses a six-speed manual integrated transmission and the 2.5L model uses an e-CVT gearbox.

As a high-end brand, the new generation of crown will be positioned higher than Toyota Asia Dragon, which is on sale in China (19.98-244800 yuan), and it will enter the Chinese market as an import, and the final price is difficult to predict at present, but with reference to the starting price of 250800 yuan for the 14th generation domestic crown, it is estimated that the final domestic price of the 16th generation crown may be as high as 350000 yuan. Judging from the current competitive situation in the domestic market, luxury cars worth more than 300000 yuan include Audi A4L (32.18-396800 yuan), BMW 3-Series (29.39-409900 yuan), Mercedes-Benz C-Class (352-377300 yuan), Cadillac CT5 (27.97-360700 yuan), Volvo S60 (29.69-384900 yuan) and other luxury brands. The newly designed Toyota Crown will undoubtedly face more fierce competition when it returns to the Chinese market.

Today, the new generation of crown is no longer a single traditional car structure, but in the form of crown brand, bringing four models in one breath, and after a new design, it is obviously no longer the crown we used to be familiar with. Of course, the change in the crown is the inevitable result of the rapid change in the market, and it is also the only way for the crown to return to the market, but it is believed that Toyota cannot guarantee whether consumers will pay for this change and whether it will be able to restore its former glory. However, according to the "Automotive Industry concern" forecast, the new generation of crowns will certainly have a hard time in China, one is the brand-new design, the second is the high price, and the third is that the crown glory has become a thing of the past. The new generation of crowns is difficult to reshape history, nor does it represent high-end crown cars.

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