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Recently, the first model of another high-end new energy car brand is coming. BeyonCa Binley will unveil its first new car on October 30, according to its official Weibo account. According to earlier media reports, Bentley's first model will directly lock the price in the "million class", or will be the standard Porsche Taycan.

Many people may not be familiar with Bentley cars. Relevant data show that Bentley was founded in June and November 2021 by Su Weiming, a former Volkswagen China executive. Bingli Motor has a registered capital of US $200 million, and its business scope includes: computer system services; technology development, technology transfer, technology consulting, technical services; software development; basic software services; application software services (excluding medical software); data processing; enterprise management consulting; economic and trade consulting; conference services; hosting exhibition activities. In addition, it also includes technology import and export, goods import and export, agency import and export related to vehicle manufacturing business (involving quota license management, commodities managed by special regulations shall be handled in accordance with relevant state regulations); sales of auto parts; engineering and technical research; product design With regard to Bentley's first model, according to the official introduction: "We are committed to providing people with a healthy and pleasant lifestyle, building a luxurious intelligent new energy vehicle and providing housekeeper ecological services."

Its founder, Guan Suwei, is experienced in the auto industry and has worked in a number of car companies for 16 years at Volkswagen alone. Su Weiming left Volkswagen Group in January 2021 and became CEO of Renault China in March. He was the first to serve as the general manager of the sales and marketing department of Gyibug in Beijing. In March 2005, Su Weiming served as Vice President of Volkswagen Group in China, Deputy General Manager of FAW-Volkswagen Business and General Manager of sales Company, and entered the field of joint venture marketing. In 2016, Su Weiming was promoted to Executive Vice President of Volkswagen Group, and also served as President of Business Operations of Volkswagen Group Greater China and ASEAN countries, Director and Executive Vice President of Volkswagen Group (China), and Chairman of Volkswagen (China) sales Co., Ltd. In 2017, Volkswagen subsidiary Mobility Asia (Yijia Intelligent Technology Co., Ltd.) was founded. Joined Renault in March 2021 as CEO of Renault China.

On November 29th, Bingli Information and Beijing Great Wall Huaguan Automobile Research and Development Co., Ltd. jointly established Beijing Bingli Automobile Technology Development Co., Ltd., with a registered capital of 1 million. According to public information, Bingli currently has nine members, with Su Weiming as chairman, as well as six directors, including you Zheng, Zhang Yi, Liao Xianzhi and Zheng Zibin, as well as a supervisor and a treasurer. Among them, you Zheng is the deputy general manager of Dongfeng Automobile Group, and Liao Xianzhi is the chairman of Wuhan Dongfeng Insurance Brokerage Company. It was reported by the media earlier that Dongfeng Motor has invested in Bentley Motor and will manufacture for it. Zhang Yi is the controller of Beijing Renji Real Estate Development Group. in addition to serving as a director of Bingli Information, Zhang Yi also invested 50% to set up Bingli Intelligence. Zheng Zibin, another director, served as a director of Binli Intelligence and served as VIPKID CTO, Google China Technical Director, Baidu Vice President and other positions.

Judging from the core figures of Bentley, each of them has a lot of history. However, in the stage of rapid development of new energy vehicles, not only the beginning is enough. After all, before Su Weiming, there were precedents for many professional managers who had worked in the automobile industry for many years to start their own business and end up building cars. For example, Shen Hui of Weima Automobile, Zhang Yong of Nezha Automobile and Ding Lei of Gaohe Automobile and so on. It is still difficult to find a way out in the new energy high-end track.

Some netizens think that "Bentley's stride is too big", while others think that "not many new energy vehicles do luxury orientation, and Bentley has the opportunity." It is worth noting that in the era of fuel cars, there are traditional luxury brands, new car companies want to build luxury cars to surpass is an unrealistic dream, and now after switching to the new energy track, new car companies also seem to have some strength to build high-end new energy cars. After all, new energy vehicles are different from traditional cars, innovation and differentiation are the only way for new forces to succeed.

Nowadays, with the rapid development of the electrification trend of new energy, the million-level electric market of new energy vehicles is still a blank stage. However, there are also many traditional luxury brands launching millions of electric cars one after another, hoping to seize more market share. For example, Rolls-Royce recently launched its first electric car, the Flash, and Porsche's Taycan, and so on. For Bentley, the first car on the standard Porsche Taycan, its short-term want to get market attention is limited, after all, in the choice of price and value, consumers will still prefer models with brand accumulation.

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