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On October 29th, Dongfeng Shenyi dazzling Mach version was officially launched, and the new car launched a total of five configured models with a price range of 6.49-93900 yuan. As a medium-term revamped model, the new car is mainly adjusted for appearance and interior, with optional 1.5L and 1.5T engines in power, and a five-speed manual or six-speed wet double-clutch gearbox in transmission.

"Automotive Industry concern" learned from the official website of Dongfeng Fengshen that Douyin Big V "Crazy Little Brother Yang" has become the spokesman of Dongfeng Shenyi dazzling Mach version. It is understood that this is the first time that Crazy Brother Yang has endorsed a car brand. It has 99.688 million followers on Douyin, just below People's Daily (160 million) and CCTV News (150 million) and higher than Andy Lau (76.708 million).

In terms of appearance, the new car uses a large forward air grille design, and the interior uses a black mesh design, which is officially named "track flag digital grille". The headlights on both sides are connected to the medium grid to form a penetrating effect, and the high-end model will be equipped with LED headlights and a through light source in the center. The front of the new car is surrounded by both sides and the shape of the imitation air inlet is added, and the lower enclosure is embellished with orange panels to further enhance the sense of movement.

On the side of the body, the new car adopts a two-color body design, and the front low and high waistline extends from the front wing panel to the taillight group, creating a visual effect of diving forward. It is worth mentioning that the new car uses 17-inch dense spoke rims and yellow brake calipers inside, which further improves the motion property of the vehicle. In the rear part of the car, the new car is equipped with a hollowed-out design spoiler, below which is a through taillight group, which is surrounded by black decorative strips with longitudinal layout on both sides, with diffuser design and bilateral exhaust layout. pull the motion attributes directly, but the real exhaust is unilateral. In terms of size, the length, width and height of the new car are 4670/1812/1490mm, wheelbase is 2680mm, positioning compact car.

In terms of interior decoration, as the new car owners hit the young group, the new car adopts the style of color interior decoration, and the decoration of imitation carbon fiber material is added to the details. At the same time, the new car is equipped with a 13-inch vertical screen and a 7-inch LCD meter, as well as a new generation of WindLink X 2.0 smart car system, supporting OTA upgrades. It is worth mentioning that the new car is equipped with integrated sports style seats, the backrest and cushions are also made of fur, the shape is very athletic, and the high-end model is also equipped with co-driver seat electric adjustment function.

In terms of power, Dongfeng Shenyi dazzling Mach version is equipped with Mach power 1.5T engine, maximum power 197Ps (145kW), maximum torque 300N ·m, which is matched by the Gertrack 6 speed wet double clutch gearbox. In addition, the Easonic Mach version also offers an optional 1.5L engine, maximum power 125Ps (92kW) and maximum torque of 158N ·m, which is matched by a Gertrack 6-speed wet double-clutch transmission or a 5-speed manual transmission.

Dongfeng Fengshen is an independent passenger car brand of Dongfeng Motor Company. It is headquartered in Wuhan, Hubei Province, and is developed and produced by Dongfeng passenger car Company. It was officially released on March 26th, 2009. The models currently on sale include Haoji, Yixuan, Yixuan MAX, Yixuan GS, AX7 and other models. According to the data, Dongfeng Fengshen sold 150077 vehicles for the whole year in 2016, and then Dongfeng Fengshen set a sales target of 200000 vehicles in 2017, but only 100404 vehicles were sold at that time, and another target of 200000 vehicles was set in 2018, with sales of only 74347 vehicles that year. In 2019, Dongfeng Fengshen adjusted its sales target to 100000, with 76284 sold that year. In 2020, affected by the epidemic, the annual sales of Dongfeng Fengshen fell to 69885 vehicles. However, after entering 2021, the performance of Dongfeng Fengshen market began to improve, selling 127996 new cars for the whole year. According to the latest release of Dongfeng Motor, as of 10:00 on Oct. 25, Dongfeng Fengshen had sold a total of 150119 vehicles, surpassing the record of 150077 vehicles sold for the whole year in 2016.

It is understood that Dongfeng God Yixuan officially launched in September 2019, is based on Dongfeng God CMP platform to build the first model, positioned in the compact car, the official price range of 6.99-100900 yuan, power to provide 1.0T+5MT/6DCT and 1.5T+6DCT a variety of power combinations for consumers to choose. Since then, Dongfeng Fengshen launched Yi Hyun GS, Yi Hyun EV, Yi Hyun MAX and other models to improve the product structure of the Yi Hyun family.

According to the data of the Federation of passengers, Dongfeng Fengshen sold a total of 52129 vehicles in the first three quarters, making it the highest-selling model under Dongfeng Fengshen. As a compact car, its competitors mainly include Geely Dihao, Arize 5 PLUS, Mach 5 and so on. Mach Power and sports interior design are its highlights, which are relatively suitable for young people, but Yi Hyun is not a good choice for consumers who want to be comfortable and worry-free.

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