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On the evening of October 30th, the new start-up BeyonCa (Bentley Intelligent Technology) was officially unveiled, along with its first model, the BeyonCa Opus 1. According to previous reports, BeyonCa will target the luxury smart electric car market, the first model will be standard Porsche Taycan, or by Dongfeng Motor OEM.

According to Tianyan Cha, Beijing Bingli Information Technology Co., Ltd. was established on June 11, 2021, with a registered capital of 200 million US dollars and is wholly owned by BeyonCa HK Limited. It has three wholly-owned subsidiaries: Shanghai Bingli Information Technology Co., Ltd., Beijing Binli Automotive Technology Development Co., Ltd., and Wuhan Binli Information Technology Co., Ltd., whose founder is Su Weiming, former global executive vice president of Volkswagen Group.

Su Weiming is a popular figure in the automobile industry and has a great influence in the global automobile industry. Data show that Su Weiming was born in 1966 and has worked in Volkswagen Group for 16 years. He is the most senior Chinese in Volkswagen Group. Prior to joining Volkswagen, Su Weiming worked at Daimler and the merged DaimlerChrysler, serving as vice president of DaimlerChrysler (China) Investment Co., Ltd., and general manager of sales and marketing department of Beijing Gyibug Motor Company.

In 2005, Su Weiming left Daimler to join Volkswagen Group as executive vice president of Volkswagen Group (China). At the end of 2005, Zhu Yanfeng, who was still at the helm of FAW, invited him to become the general manager of FAW-Volkswagen sales company. After becoming the leader of FAW-Volkswagen sales company, Su Weiming carried out drastic reforms, which made FAW-Volkswagen sales increase for two consecutive years compared with the same period last year, and Su Weiming's reputation became complete. Two years later, Su Weiming returned to the position of executive vice president of Volkswagen Group (China), in charge of Volkswagen's imported car business, and the first adjustment was to introduce Volkswagen Pheaton into domestic sales, which accounted for half of global sales by the end of 2009. even if the overall sales of the model are not high.

In 2011, under the leadership of Su Weiming, Volkswagen Import car sales Co., Ltd. officially changed its name to Volkswagen Group (China) Automobile sales Co., Ltd. integrate the imported car business of Lamborghini, Bugatti, Bentley, Porsche, Volkswagen, Skoda, Audi and Seattle in the Chinese market. In 2013, Su Weiming was promoted to global executive vice president of Volkswagen Group, but the promotion was accused of being "overtly promoted". After the promotion, Su Weiming is mainly responsible for corporate strategy and sales and marketing in Volkswagen China, second only to Jochem Heizmann, president and CEO of Volkswagen Group (China).

In 2015, under the guidance of Su Weiming, Volkswagen Group held strategic negotiations with Jianghuai Automobile and reached a joint venture intention with Jianghuai Automobile in 2017, establishing JAC Volkswagen with a share ratio of 50:50. This is a joint venture dedicated to the research, development, production and sales of pure electric vehicles. In 2020, Volkswagen bought a stake in Jianghuai Automobile holding shareholder Jianghuai Holdings, 50% each with Anhui SASAC, and increased its stake in JAC to 75%, which was later renamed VW Anhui. This is the first vehicle manufacturer of Volkswagen Group to break through the restrictions on foreign equity ratio in China.

At the end of 2018, Heizman, who had devoted almost his life to Volkswagen, officially retired, Feng Sihan became CEO of Volkswagen Group (China), and Su Weiming began to leave office. In March 2021, Su Weiming joined Renault as CEO of Renault China, reporting to Luca de Meo, chief executive of Renault Group. However, shortly after becoming CEO of Renault China, it was exposed that Su Weiming had built the car himself, and a smart electric car brand named Bentley began to appear in public view.

According to Tianyan check, Bentley has carried out a total of two financing so far, including Dongfeng Motor and Changjiang Capital. According to the data, the full name of Changjiang Capital is Hubei Changjiang Capital (Equity) Investment Fund Management Co., Ltd., which is a market-oriented equity investment fund management company under Changjiang Industrial Investment Group (Changtan Group). The Changcheng Investment Group completed its reorganization at the beginning of this year, which is a state-owned independent company funded by the Hubei provincial government. In other words, the Hubei provincial government invested in this new car-building power.

As for Dongfeng Motor, it is also inextricably related to Bentley Motor. On December 3, 2021, Dongfeng Motor invested in Bentley Motor. According to Tianyanchao, among the natural person shareholders of BeyonCa HK Limited, Bentley's parent company, five natural person shareholders include you Zheng, deputy general manager of Dongfeng Motor Group, and Liao Xianzhi, chairman of Wuhan Dongfeng Insurance Brokerage Co., Ltd. According to the data, you Zheng is currently the executive director and deputy general manager of Dongfeng Automobile Group, while Liao Xianzhi is the chairman of Wuhan Dongfeng Insurance Brokerage Co., Ltd. Before taking up his current position, you Zheng worked at FAW for 28 years and was transferred to Dongfeng Motor in May 2018. Unlike you Zheng, Liao Xianzhi is an "old man" of Dongfeng Motor, and his work is mostly related to finance and finance.

According to market news, Dongfeng Motor owns a stake in Bentley Motor and intends to be the OEM of the first model of Bentley Automobile. Dongfeng Motor and Bentley did not respond publicly to the above news. However, Bentley posted a large number of recruitment messages, indicating that it works in Wuhan's Caidian district, which is where Dongfeng Motor Group is headquartered.

What are Su Weiming's chances of building a car in the next game? It is understood that Bentley positioning high-end intelligent electric vehicles, the first product on the standard Porsche Taycan, that is, a luxury and intelligent high-performance four-door pure electric sports car, and from the "Bentley" homophonic Bentley point of view, we can also see the company's ambition.

In the new energy automobile industry, there are not many people who directly locate luxury. Take the domestic market as an example, electric cars that stick to being a luxury brand may only come, starting with pure electric supercar EP9, but since then products including ES8, ES6, EC6 and other models have been positioned as high-end, similar to Tesla and Ji Xing. Therefore, it is not known whether Bentley will adopt a similar approach, but if it is directly against Porsche, Bentley certainly does not have a chance to win in the supercar market, and as a new brand, it is difficult for it to gain a foothold in the market.

In addition, before Su Weiming, there is no lack of precedents for professional automobile managers to personally build cars, among which the more representative ones are Weima Shenhui, Nezha Zhang Yong and Gaohe Ding Lei, but at present these brands are still in a stage of weak competition. This is where Su Weiming wants to break through. Of course, the million-level electric car market is still blank, which does give rise to some opportunities, but by contrast, the challenges are far greater than the opportunities.

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