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Tesla's verdict against "Boss Cai" was widely circulated on the Internet on October 31st. According to the judgment, the court found that the video content of "Boss Cai" had no factual basis, and that "Boss Cai" had more intense words in the video, with obvious negative comments, and had gone beyond the reasonable scope of supervision and criticism. It has the pertinence to slander Tesla company. Based on this, the court ordered "Boss Cai" to apologize to Tesla on the official accounts of Weibo, Douyin and Wechat within 15 days from the effective date of the judgment, which lasted not less than 15 days, and compensated Tesla for 100000 yuan in tort losses.

The thing is, Boss Cai posted a video with the theme of "one of my Tesla supplier friends exposing the inside story" on Douyin a year ago. In the video, Boss Cai said that his friend was Tesla's supplier, and the friend revealed that Tesla had committed a series of violations in his cooperation with the supplier after localization, but Boss Cai did not provide any evidence in the video. prove the authenticity of its description. "Boss Cai" said that the above content belongs to a friend's revelations, and it is impossible for him to ask this "friend" to provide evidence for himself.

"Boss Cai" said that he had already been sued by Tesla last year, but at that time the case was over, and the relevant demands of Teslatti in the first instance were also rejected. Tesla did not appeal within the specified time, and he did not talk about it again, but Tesla changed the subject and continued to sue in the name of the head office, demanding an apology. Judging from the indictment previously exposed, Tesla submitted four requests to the court: asking the defendant (Boss Cai) to stop the infringement and delete the infringing content. The defendant is required to make a public written apology to Tesla and hold it on the relevant platform for no less than 90 days, the defendant is required to pay nearly 5 million yuan for tort damage, and the defendant is required to bear the corresponding litigation costs of the case.

On April 19, Boss Cai made the matter public through Douyin, describing what happened when he was sued and claiming 500 yuan in compensation, and said he would stay with him to the end. On April 21, Boss Cai posted a video on Douyin again, saying that he and his family were under great pressure and were "victims". On April 22nd, he once again released Tesla's videos such as "the Ministry of Justice sues car commentators" and "Don't allow free voice". It is understood that the three videos received a large number of retweets, likes and comments, but the video inserted the positioning of "Ningbo ou Yijuhe Automobile Service Co., Ltd.", which is suspected to promote its personal company.

The new court announcement on the reputation dispute between Tesla (Shanghai) Co., Ltd. and "Boss Cai" was announced on May 30. the plaintiff is Tesla (Shanghai) Co., Ltd., and the defendant is Cai Jia. The related case opened in the Ningbo Intermediate people's Court of Zhejiang Province on June 1. According to the latest results, the court of the Ningbo Intermediate people's Court ordered "Boss Cai" to apologize to Tesla on the official accounts of Weibo, Douyin and Wechat within 15 days from the effective date of the judgment, which lasted not less than 15 days. and compensate Tesla for tort losses of 100000 yuan.

In fact, although "Boss Tsai" lost the case, the value he gained was more than "100000 yuan", including staffing, traffic, and so on. For the online celebrity Boss V Cai, who has more than 5 million fans, 100000 yuan is not a very large number. The video aimed at Tesla made him circle fans innumerably. A video can get a lot of traffic advertising share issued by a lot of platforms after getting 10 million plays. coupled with the ads received after the promotion of popularity, 100000 yuan of reparations have long been earned back. However, so far, Boss Cai has not issued an apology on the relevant platform.

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