AutoBeta(AutoBeta.net)11/01 Report--

Michael Arndt, a former head of Volkswagen brand sales in Germany, has replaced Ashutosh Dixit as general manager of FAW Audi sales Co., Ltd., according to FAW Audi officials. After becoming the general manager of FAW Audi sales Co., Ltd., he and Sun Huibin, executive deputy general manager, will be jointly responsible for the sales, after-sales service, network and brand building of FAW Audi domestic and imported cars. Di Xingzhi, former general manager of FAW Audi sales Co., Ltd., will return to Audi headquarters in Germany.

Anderkai

Data show that Anderkai has held important positions in Volkswagen brand and Skoda brand, has been in the automotive field for more than 20 years, and has been responsible for key work such as sales, marketing, operation and brand management for a long time. Since 2008, Anderkai has been the head of the strategy and planning department of Volkswagen Group (China), responsible for market research, sales planning, product and price strategy and other important work; in 2010, he became the senior manager of SAIC-Volkswagen sales department; in 2016, he became the executive director of Skoda brand marketing of SAIC-Volkswagen Automobile Co., Ltd. While Di Xingzhi served as the general manager of FAW Audi sales Co., Ltd. in May 2021, under its leading promotion, FAW Audi has made rapid transformation in electrification and mathematical intelligence, including the first luxury pure electric SUV Audi Q4 e-tron based on the MEB platform, as well as the new Audi A8L Horch founder version, the new Audi A7 Sportback, the new Audi A6L and other models have been on the market, during his tenure, FAW Audi accumulated sales of more than 7 million vehicles.

On May 17, 1988, FAW and Audi signed the Technology transfer license contract for the production of Audi in FAW and began to assemble and produce Audi 100 models. On November 13, 1995, FAW, Volkswagen and Audi jointly drew up a contract for Audi cars to be included in FAW-Volkswagen production in Beijing. On December 18 of the same year, the three parties jointly revised the joint venture contract to change FAW: Volkswagen: Audi's tripartite stock ratio structure to 60%, 30%, and 10%. At the same time, FAW-Volkswagen and Audi signed a "Technology transfer Agreement". Audi series products are formally incorporated into FAW-Volkswagen production as contract products, and since then, Audi has officially become the first international high-end automobile brand jointly produced in China.

In December 1995, Audi formally joined FAW-Volkswagen. In January 1996, the two sides of the FAW-Volkswagen joint venture signed an agreement on "joint development" of Audi A6C5. According to the agreement, the development of the extended version of the model for the Chinese market cooperated closely with the development of the Audi A6 prototype, mainly carried out synchronously at the Audi headquarters in Germany, which lasted for three years. On September 6, 1999, Audi A6 C5 was officially offline at FAW-Volkswagen in Changchun and delisted from the market in April 2005.

So far, FAW Audi models on sale include Audi 100, Audi 200, Audi A4, Audi A6, Audi A4L, Audi A6L and Audi Q5 (SUV off-road vehicles), pure electric e-tron and Audi A8L and so on. Among them, the Audi A8L will be modified in the medium term on August 26th, 2022. The new Audi A8L will launch a total of five models with a price of 82.98-1.9548 million yuan. In terms of power, it is equipped with 2.0T and 3.0T V6 engines + 48V light mixing system, which matches the 8AT gearbox. In addition, the new car also provides a Quattro four-wheel drive system.

Data show that Audi sold 726300 and 691000 vehicles in China respectively from 2020 to 2021. After entering 2022, Audi's cumulative sales in China fell 31.9% year on year to 317000 vehicles in the first half of the year, making it the brand with the highest decline among BBA brands. However, sales of FAW Audi's main models performed well, with Audi A4 rising 15 per cent to 112700 from January to September in 2022 and Audi Q5 up 4.4 per cent to 112200, according to the latest statistics.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat