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Recently, Baoding City, Hebei Province issued a "notice on organizing automobile consumption to promote vehicle production activities", according to the announcement, in order to effectively deal with the impact of the epidemic on the automobile industry, and promote the stable and healthy development of the automobile industry and consumer market. From October 1, 2022 to January 31, 2023, individual consumers enjoy a financial subsidy of 1000 yuan to 5000 yuan for the purchase of locally produced cars.

It is understood that the subsidized models are all models below 7 seats (including non-operating pickups, that is, pickups purchased by individuals) of automobile enterprises that produce and pay taxes in Baoding. The subsidy targets are individual consumers who buy cars and license locally by automobile sales enterprises registered in Baoding. The subsidy standard is based on the transaction price of new cars, 1000 yuan for every new car with a purchase of less than 100000 yuan, 3000 yuan for each purchase of 100000 yuan (including) to 200000 yuan, and 5000 yuan for each purchase of a new car of more than 200,000 yuan. The order of subsidy shall be based on the time of obtaining the license on the vehicle.

And this policy for Baoding local enterprise Great Wall car users may be the biggest beneficiary group. According to relevant data: great Wall Motor was founded in 1984, headquartered in Baoding City, Hebei Province. At present, Great Wall Motor mainly focuses on the whole vehicle business, with five different sub-brands, namely, Harvard, WEY, Euler, Tank and Great Wall pickup trucks, and Sharon Zhihang, a new independent automotive technology company incubated by Great Wall Motor, involving products including SUV, cars and pick-up trucks.

Among them, Harvard brand was founded in 2013 to position as "China's SUV global leader"; Wei Brand was established in 2016 to position "new generation smart cars"; Eula brand was founded in 2018 to position "global car brands that love women more"; Great Wall pickup truck positioning "pickup leader"; tank brand announced its official independence in 2021, positioning "tide play cross-country SUVs" In addition, Sharon Automobile is a new high-end automobile project planned by Great Wall at the end of 2020 and a new energy vehicle brand of "hydrogen and electric dual energy". It was officially launched at the Guangzhou Auto Show in 2021. The first model is an intelligent pure electric model that is located at more than 400000 yuan.

Sales of Great Wall cars are not good these days. According to the latest production and sales figures released by Great Wall Motors, Great Wall car sales fell 6.38 per cent to 93600 vehicles in September from a year earlier, and cumulative sales in the first three quarters fell 9.25 per cent to 802300 vehicles. Among them, in September, in addition to tank brands to achieve year-on-year growth, other brands have declined to varying degrees. The Harvard brand, as the sales pillar of Great Wall, fell 16.42% in the first three quarters compared with the same period last year, making it the biggest decline in the Great Wall brand. Wei Brand, a high-end brand owned by Great Wall, sold only 2354 vehicles in September, down 49.51 per cent from a year earlier. Sales in the first three quarters totaled 30500, down 15.75 per cent from a year earlier. The Euler brand was once hailed as a breakthrough in the new energy field of Great Wall, but with the changes in the market, the Euler brand has also entered a period of weakness. In September, the sales volume of the Euler brand was only 7600 vehicles, down 40.45% from the same period last year. The cumulative sales of the Euler brand was about 84700 vehicles, down 0.01% from the same period last year. Sales of Great Wall pick-up trucks were 17111 in September, down 14.48 per cent from a year earlier. From January to September this year, the cumulative sales of Great Wall pick-up trucks were about 143400, down 13.99 per cent from a year earlier.

According to Great Wall's earlier planned annual sales target of 1.9 million vehicles, Great Wall achieved only 42.26% of its target by the end of September. To achieve the planned target of 1.9 million vehicles for the whole year, 1.1 million vehicles need to be sold within three months, and it is obviously very difficult to achieve the target. However, this time, with the support of government policies, it will also boost Great Wall car sales to a certain extent.

In recent years, due to the impact of the COVID-19 epidemic, China's automobile industry has also entered a period of downturn, actively stabilizing traditional bulk consumption such as cars has also become a top priority for local governments. With policy support, automobile consumption can be better promoted. Cui Dongshu, secretary-general of the National passenger car Market Information Association, has also said that local policies to encourage automobile consumption are more direct, can better release consumer consumption potential, and can boost sales in the short term.

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