AutoBeta(AutoBeta.net)11/05 Report--

During the National Day holiday, local festivals are advocated in many places, and dealers carry out all kinds of marketing activities, superimposing factors such as the launch of new cars, year-end purchase tax subsidies and the expiration of new energy subsidy policies all support sales to a certain extent, but prevention and control in various parts of the epidemic are tightened in early October, and the recovery speed of the car market is slow. According to the preliminary statistics of the Federation of passengers, retail sales in the national passenger car market in October were 1.905 million, up 11% from the same period last year and down 1% from the previous month.

According to the six Japanese joint venture brands whose sales have been disclosed, only one has achieved growth, of which Guangzhou Auto Toyota is the only car company to achieve growth, while FAW Toyota has not yet released specific sales. However, according to GAC Toyota, the growth rate is also expected to be more than double digits, while other car companies are all down from the same period last year, including Dongfeng Nissan down 10.6% and Guangzhou Automobile Honda down 28.2%. Dongfeng Honda fell 28.8% from a year earlier. (all above are terminal car sales)

The performance of Toyota's joint ventures in China is in line with the consumer demand of "Golden Nine Silver Ten", with Guangzhou Auto Toyota up 98.7% year-on-year in September and 45.4% in October. In terms of products, Toyota's sales in China mainly rely on mainstream models such as Camry, Rayling, Willanda, Hanlanda, Carola, Asian Dragon, Rongfang, Sena and Fenglanda, while the newly launched bZ4X electric car is expected to be difficult to become the new main consumer force.

On October 24th, FAW Toyota bZ3 debuted, the new car is Toyota's pure electric medium-sized car, and it is also the second bZ series model that will be made in China. It is based on e-TNGA platform and uses BYD motors and batteries. It remains to be seen whether Toyota can change its disadvantage in the domestic new energy vehicle market.

As a mainstream Japanese brand, Honda's joint ventures in China are in sharp contrast to Toyota in the past two months, with year-on-year declines, including 55804 vehicles from Guangzhou Auto Honda, down 28.2 per cent from the same period last year, and 50297 vehicles from Dongfeng Honda, down 28.8 per cent from the same period last year. As for the reasons for the decline in sales, in addition to the short-term decline in demand for product replacement, the epidemic and the supply of spare parts are also the main reasons affecting its sales. Of course, there are other reasons that may be unknown.

It is understood that during the year, Honda launched a number of brand-new models in China, including the new generation of XR-V, the new generation of CR-V, the brand new pure electric e:NS1/e:NP Jinpai 1, ZR-V and other models, and the new generation of Haoying, the new generation of colorful wisdom, HR-V and other models will be launched before the end of the year, which can be called the year of the product. However, the launch of models such as e:NS1/e:NP 1 and ZR-V has failed to bring better market performance, while the pre-launch of new generation models such as CR-V, XR-V and colorful Zhi will cause consumers to wait and see, while CR-V, XR-V and colorful Zhi are all the main models of Honda, which is bound to have an impact on its overall sales.

According to the data, Dongfeng Nissan's terminal car sales in October were 86065, down 10.6% from a year earlier, including 75226 for the Nissan brand, 10418 for the Qichen brand and 421 for Infiniti. In terms of specific models, the Xuanyi series alone sold 40504 vehicles, accounting for nearly half of Dongfeng's daily production and sales, while Teana sold 12068 and Xiaoke sold 14930. As for Qijun, Dongfeng Nissan has rarely released specific sales of the new generation of models since it launched. According to the insurance figures, Xinqi Jun sold a total of 11364 vehicles in the first three quarters, of which 482 were sold in September.

On Sept. 27, Dongfeng Nissan's new pure electric model, Ariya, was officially launched. The new car is named "AiRuiya" in Chinese. It has launched a total of four models with a price range of 27.28-342800 yuan. In terms of power, the new car provides two-wheel drive version and four-wheel drive version, in which the two-wheel drive model is equipped with a single motor with the maximum power of 178kW, with a peak torque of 300N ·m; the four-wheel drive version is equipped with a dual motor with maximum power of 160kW, with a peak torque of 600N ·m. It is not hard to see that Dongfeng Nissan is also very confident about the pricing of Ariya.

For other car companies, Mazda China no longer publishes sales figures after entering 2022. According to the official website, Mazda currently sells only Mazda 3 Oncella, CX-5, CX-8 and CX-30, of which the main sales come from Onksera, accounting for more than half of Mazda's overall sales. According to reports, Mazda plans to introduce CX-50 and CX-90 models, and the domestic design patent map of CX-50 has also been exposed, which will mean that the car may be sold in the Chinese market in the future, but whether it is made in China or imported needs further examination.

GAC-Mitsubishi is Mitsubishi Motors' main joint venture in China, although it has not yet delisted, it has become a marginal brand, and most of its sales come from Euroland. According to GAC GROUP's latest disclosed data, GAC-Mitsubishi sold 3711 vehicles in October, down 44.61% from 6700 in the same period. From January to October, cumulative sales fell 40.49% year-on-year to 30520.

In the context of the impact of the epidemic, rising raw material prices and chip shortages, many companies are suffering, and Honda is the first to bear the brunt, the market performance has been weak since 2022. Of course, it is not only Japanese brands. At present, Chinese brand passenger cars have shown a tendency to crush foreign brands. The market share of Japanese brands in China has fallen below 20%, while the market share of German brands is 20.2%.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat