AutoBeta(AutoBeta.net)11/09 Report--

According to the latest data from the Federation of passengers, sales in the domestic narrow passenger car market in October 2022 were 1.84 million, up 7.3% from the same period last year and 4.3% lower than the previous month. This is the first time that the Chinese market has experienced a month-on-month decline since 2013. In addition, a total of 16.716 million vehicles were sold from January to October in 2022, up 3.0 per cent from the same period last year. The Federation said that the COVID-19 epidemic has been effectively curbed throughout the country, coupled with preferential policies for car purchase tax and continuous improvement in logistics and supply chain, effectively stabilizing the growth of the car market, but the pressure on the fuel vehicle market is still great.

In October, there was a major reshuffle in China's auto market. According to the statistics of the Federation, the retail market share of independent brands was 51.5% in October, compared with 47.0% in September, an increase of 6% over the same period last year and 4.5% month-on-month. This is the first time that the market share of independent brands has exceeded 50%. In contrast, the market share of German and Japanese brands declined again, with both groups falling below 20 per cent, with German brands falling 19.3 per cent, down 0.1 per cent year-on-year and Japanese brands 18.9 per cent, down 3.7 per cent from the same period last year.

Judging from the list, we can also clearly feel the reshuffle in the market. The top 10 car companies in sales are BYD Automobile, FAW-Volkswagen, Geely Motor, Changan Automobile, SAIC-Volkswagen, Guangzhou Automobile Toyota, SAIC General Motors, Dongfeng Nissan, SAIC GM Wuling, Great Wall Motor, and Dongfeng Honda falling out of the top 15 again. Among them, BYD leads a group of independent joint venture brands and once again becomes the top passenger car sales in China. Geely Motor and Changan Automobile lead other joint venture brands except FAW-Volkswagen and Guangzhou Automobile-Toyota. Sales of SAIC-Volkswagen, SAIC-GM, Dongfeng Nissan and SAIC-GM Wuling all declined. In addition, although Great Wall made it into the top 10 this month, its sales fell 14.2% from a year earlier, making it the only independent brand in the top 10.

In October, BYD's sales hit an all-time high. Data show that BYD's retail sales rose 134.6 per cent in October from a year earlier to 205800 vehicles, including 56100 in Song, 32100 in Qin, 31500 in Han, 20400 in Yuan, 11300 in seals, 17000 in Tang and 9111 in destroyers 05. In addition, 25200 dolphins, which were controversial last month, were sold.

On the evening of November 8, BYD launched a high-end brand and announced its name "look up to cars". According to previous reports, looking forward to the car will adopt a new brand logo, independent sales and service network and operation team, will launch a new high-end brand in the fourth quarter of this year, and simultaneously unveiled the first high-end hard off-road SUV, priced from millions of models.

At present, BYD's sales are still rising. Compared with FAW-VW's cumulative sales of 1.4821 million vehicles in the previous October, BYD is expected to overtake this year. BYD's cumulative car sales in the first 10 months are 1.3633 million, a gap of only 118800 with FAW-Volkswagen. In other words, BYD is expected to overtake FAW-Volkswagen and become the top auto seller of the year by selling 60,000 more vehicles in the next two months. As a performance support, BYD announced to enter a number of overseas markets, including Japan, Germany, Thailand and so on, overseas markets will also become an important growth point of BYD sales.

In addition to BYD, Changan, Geely and Great Wall all entered the top 10, with Geely up 32.1% to 134100 and Changan up 26.8% to 123700. In terms of ranking, Geely Automobile and Changan Automobile lead other joint venture brands except FAW-Volkswagen, including SAIC-Volkswagen, SAIC-GM, Dongfeng Nissan and SAIC-GM Wuling. Chinese brands, mainly BYD, Geely and Changan, are accelerating their impact on joint venture brands.

Although Great Wall made it into the top 10, its sales fell 14.2 per cent year-on-year to 70400, making it the only independent brand on the list to decline. At present, Great Wall plans to have four major passenger car brands: Harvard, Wei Brand, Tank and Euler, of which the Harvard brand accounts for 50% of the total sales of Great Wall cars, and the H6 model is responsible for the sales of the Harvard brand. Data show that in October, Harvard H6 retail 29600 vehicles (including fuel / hybrid), second only to BYD Song. Once upon a time, Great Wall could sell 400000 vehicles a year by relying on H6 alone, but now the H6 model has fallen off the altar, and other products such as first love, red rabbit, immortal beast and KuGou are unable to carry the banner, making Great Wall lose the ability to stabilize the market. In addition, Wei Brand launched mocha, latte, macchiato and other models failed to hit the high-end market, Euler stopped production and sale of best-selling models black cat, white cat, now Great Wall can only rely on tank brand to narrow the market gap.

As a representative of the joint venture brand, FAW-Volkswagen significantly outperformed the market in October, rising 9.4 per cent year-on-year to 136700 vehicles, while SAIC-Volkswagen fell 5.3 per cent to 113800 vehicles. As we all know, FAW-Volkswagen owns Jetta, Volkswagen and Audi brands, while SAIC-Volkswagen owns Skoda, Volkswagen and Audi brands. Although the performance of the "South" Volkswagen brand is better than the "North" Volkswagen brand, Skoda is not as good as Jetta, and "South" Audi is not as good as "North" Audi, which is the main reason why FAW-Volkswagen continues to beat SAIC-Volkswagen. Not long ago, SAIC Audi made an official reduction on its first model, the Audi A7L, in order to promote its sales. The official starting price was even cheaper than that of the Audi A6L, but judging from the market performance, the official reduction of the Audi A7L did not have a significant effect. In addition, in the new energy vehicle market, FAW-Volkswagen ID. The sales volume of the series of products is also significantly better than that of SAIC Volkswagen.

SAIC GM, a joint venture brand of SAIC, survived the gap, with sales falling 13.0 per cent to 87000 vehicles in October from a year earlier, while "Golden Nine Silver Ten" fell for two consecutive months. As a joint venture brand that once wrestled with North and South Volkswagen, SAIC GM has three major brands: Cadillac, Buick and Chevrolet, which also covers high-end, mainstream, middle and low-end markets, and has long been at the forefront of domestic passenger car sales. However, SAIC GM's influence has not been as good as it used to be in recent years.

In a decade, SAIC GM fell from the first place to the third place of Chinese automakers and was overtaken by FAW-Volkswagen and SAIC-Volkswagen. After entering 2022, SAIC GM was overtaken by BYD, Geely, Changan and other independent car companies, falling from second to sixth place. It is understood that SAIC GM reached its sales peak of 1.999 million vehicles since its inception in 2017, second only to SAIC Volkswagen in the Chinese market. Since then, SAIC GM's market share has been declining, falling to 1.97 million in 2019, 1.6 million in 2018, 1.467 million in 2021 and 1.332 million in 2021, respectively. SAIC GM's cumulative annual sales in the first 10 months of 2022 were less than 1 million, to 973000 vehicles. Not surprisingly, 2022 will be the fifth consecutive year of decline for SAIC GM.

In October, Dongfeng Nissan fell 9.7% year-on-year to 86100 vehicles. Dongfeng's daily production and sales include Nissan (75200 vehicles), Qichen (10400 vehicles) and Infiniti (421 vehicles). Its sales mainly come from Xuanyi, Xiaoke and Teana. In terms of specific models, the Xuanyi series alone sold 40500 vehicles, accounting for nearly half of Dongfeng's daily production and sales, while Teana sold 12100 and Xiaoke sold 14900. As for Qijun, Dongfeng Nissan has rarely released specific sales of the new generation of models since it launched. According to the insurance figures, Xinqi Jun sold a total of 11364 vehicles in the first three quarters, of which 482 were sold in September.

For other Japanese car companies, Guangzhou Auto Toyota continued to maintain stable sales, rising 45.4 per cent to 89000 vehicles in October from a year earlier, making it the largest joint venture brand on the list, while FAW Toyota, Guangzhou Automobile Toyota and Dongfeng Honda all fell out of the top 10. FAW Toyota fell 3.2 per cent year-on-year to 66600 vehicles. By contrast, the Honda joint venture market is relatively lacklustre, especially Dongfeng Honda, which fell 28.8 per cent year-on-year to 50300 vehicles for the second month in a row. As for the reason for the decline of Dongfeng Honda, on the one hand, it may be affected by the supply of spare parts that lead to no cars to sell, on the other hand, it is the upgrading of products.

In addition, brilliance BMW once again squeezed into the top 15, with October sales up 13.5% year-on-year to 53700 vehicles, higher than FAW Audi and Beijing Mercedes-Benz. Data show that brilliance sold only two models in October, including 13300 BMW 5-Series models and 12500 BMW X3 models. In addition, the BMW X5 is 7809 and the BMW 3-Series is 8438.

Chinese automobiles are undergoing a change, with the transformation from traditional fuel vehicles to new energy vehicles and independent brands encroaching on the joint venture brand market, which is perhaps the most worrying issue for overseas brands such as Volkswagen, Toyota and Honda. Facing the difficult choice of change or not. At present, competition in China's auto market intensifies, BYD, Changan, Geely continue to rise, FAW-Volkswagen, SAIC-Volkswagen, SAIC-GM and other joint venture brands continue to sink in the market, while Beijing Hyundai, Changan Ford, Shenlong Automobile and other car companies are in the gap to survive. In the next two months, it will be particularly important for joint venture brands, especially FAW-Volkswagen, which has won the top spot in the passenger car market for three consecutive years, but now that BYD has a gap of only 118800 vehicles, FAW-Volkswagen may break its record of four consecutive years of top sales. In a deeper sense, BYD, which represents Chinese car companies and Chinese new energy car companies, surpassed the joint venture brand market dominated by FAW-Volkswagen for the first time in China's automobile history.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat