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On November 10, Honda officially released the 11th generation Accord official map. As a new generation of models, the new car uses Honda's latest family design language, which makes the car look similar to the Civic and style, while the interior is replaced with a 12.3-inch central control screen. It is understood that the 11th generation Accord will be officially unveiled at the 2022 Los Angeles Auto Show on November 18, and will be introduced by GAC Honda next year to compete for Camry, Teana, Passat and other medium-sized cars.

As a new generation of models, the new Accord uses Honda's latest family design language, and the overall shape looks more athletic, which is very similar to the new model and Civic. Its front face uses hexagonal forward air grille, the interior of the grille is filled with triangular gridding elements, and the interior of the headlight group connected with it is equipped with single banner LED daytime driving lights. In addition, the front enclosure uses a through-type heat dissipation and ventilation opening design, with chrome-plated decorative strips on both sides, which makes the whole look more athletic and younger. It is understood that the new car will provide 8 kinds of car paint colors, including meteorite metal color, city gray pearl color, canyon river blue metal color 3 new car paint colors.

On the side of the car body, the side style of the new Accord changes greatly. the bottom of the C-column adopts an obvious sharp angle design, and the area of the triangular window behind the C-column is reduced to a certain extent, which makes the roof become larger from the back angle of the B-pillar. More sedan car style. In the rear part, the new Accord adopts through-type taillight group, at the same time, the internal details of the lamp group are optimized and upgraded, and the performance of identification and refinement is better than that of the current model. In addition, the rear row adopts a hidden layout, and the small size "duck tail" on the rear cover is also retained. In terms of size, the new Accord is 4971/1862/1450mm in length, width and height, and 2830mm in wheelbase. As a reference, at present, the domestic version of Accord is 4906/1862/1449mm in length, width and height and 2830mm in wheelbase.

In terms of interior decoration, the overall design of the new Accord is almost the same as that of the new Civic, with a through air outlet, a 12.3in suspension central control screen and a 10.2inch LCD dashboard, which is the largest of all Honda family models and has built-in Google system to support mobile phone interconnection and OTA upgrade functions. In addition, the new car will also be equipped with HUD head display, BOSE brand audio, mobile phone wireless charging, knee airbag, rear side airbag (equipped for the first time) and Honda Sensing driving assistance.

On the power side, the new Accord will provide 1.5T fuel power and a fourth-generation 2.0L i-MMD hybrid system, with a 1.5T engine with a maximum power of 192hp and a peak torque of 260Nm, matched with a CVT transmission; a 2.0L i-MMD hybrid system with a maximum power of 204hp and a peak torque of 335Nm, matched with an E-CVT gearbox.

As a classic Honda car, Accord has a history of 38 years. On July 1, 1998, Guangzhou Automobile Honda Automobile Co., Ltd. (formerly Guangzhou Honda Automobile Co., Ltd.) was formally established as a joint venture company jointly funded by Guangzhou Automobile Group and Honda Technology Research Industrial Co., Ltd., each holding 50% of the shares. The term of cooperation is 30 years. The following year, GAC Honda introduced the sixth generation Accord into domestic production, becoming the first domestic model under GAC Honda. The sixth generation Accord has been produced for three years. Up to now, Accord development has gone through ten update iterations. The tenth generation Accord was listed in China on April 16, 2018, and the tenth generation mid-term modified model was launched on October 9, 2021, with a price of 16.98-259800 yuan.

At present, what is being sold in the domestic market is the mid-term change of the tenth generation Accord, although it is at the end of the product period, but its sales performance is still strong. As a medium-sized car under GAC Honda, Accord's competitors are aimed at Nissan Teana, Toyota Camry and other models, the gap between these three models in the market is not very big, basically maintained at more than 10,000 vehicles, but in terms of sales in 2022, Accord is between Camry and Teana. Data show that Accord sold a total of 178800 vehicles from January to October 2022, compared with 196300 for Camry and 131200 for Teana.

According to the replacement cycle of 5-6 years, the model exposed this time is the 11th generation Accord, which is expected to be officially unveiled at the 2022 Los Angeles Motor Show on November 18, and will be introduced to the domestic market by GAC Honda in 2023. Accord and Yingshi are sister models, and Dongfeng Honda is expected to launch a new generation of Esquire in 2023.

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