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On November 13, Hengchi shared a short story about the car owner through its official Wechat account. The article was titled: why do I dare to be the owner of the first batch of "Warriors" of Hengchi 5? In addition, there is also a picture about me being the first owner of Hengchi 5 and the first batch of "warriors" to eat crabs. Its content mainly shares the car owner's experience of buying Hengchi 5, the car owner pointed out: Hengchi uses practical actions to destroy the rumor. Generally speaking, the car owner said he was very satisfied with his choice. As long as we really do a good job in products and services, I believe more "warriors" will choose Hengchi 5.

It is understood that Hengchi 5 will start pre-sale on July 6, and the deluxe version will be pre-sold at 179000 yuan. The new car is positioned as a compact SUV with 4725/1925/1676mm in length, width and height and 2780mm in wheelbase. In terms of power, the model is equipped with a permanent magnet synchronous motor developed by Bosch, with a maximum power of 150kw, a peak torque of 345N ·m and a zero acceleration time of 7.8s. In terms of range, it uses lithium iron phosphate battery from Ningde era with a mileage of 602 km under comprehensive operating conditions. The new car went off the line at the Tianjin factory on September 16, and on October 29, Hengchi 5 opened delivery, with the first batch of 100 units delivered.

It is worth noting that Evergrande Group has been mired in a debt crisis since 2021, and the market has always questioned Evergrande's sustainable operating ability. In order to dispel consumers' doubts, Hengchi also launched the top 10,000 car buyers who handed in Xiaoding during the pre-sale of Hengchi 54, which can pay the car at the time of delivery. At the same time, enjoy a refund within 15 days after picking up the car, a 40% discount within three years after picking up the car, Dading 10, 000 up to 15, 000, free H-Pilot intelligent driver package, free lifetime warranty, free basic maintenance, free charging piles, free flow for 5 years, free 24-hour road rescue / trailer / emergency repair and other preferential services.

According to the plan previously disclosed by Hengchi, Hengchi will deliver 10,000 Hengchi 5s by the end of the year and speed up the R & D and production of other models. In addition, Hengchi 6 will be offline at the end of this year and mass production in the first half of next year; Hengchi 7 will be offline in the first half of next year and mass production in the second half of next year, while speeding up the R & D progress of Hengchi 1 and Hengchi 3. It is not difficult to see that Evergrande has a broad blueprint for product layout, saying: "the group is developing 14 cars at the same time, and nine have been released so far." However, so far, only Hengda Hengchi 5 has achieved mass production and sales.

Of course, Hengchi 5 also became the role of "savior". Evergrande President Liu Yongzhao said at the Hengchi 5 pre-sale conference that this price is full of sincerity and is the best pure electric SUV within 300000 yuan. In addition, at the first Hengchi Hengchi Festival, it was officially announced that as of 18:04 on the same day, the number of advance orders for Hengchi 5 had reached 37000. Evergrande Liu Yongzhao said that the big sale of Hengchi has become a foregone conclusion. Of course, Hengchi 5 more than 37000 orders may be related to the sales assessment task issued by its properties. Xu Jiayin, chairman of the board of directors of Evergrande, attended the meeting on July 11 and encouraged employees to actively participate in the sales of Hengchi 5. On the same day, Evergrande property also held an internal meeting to issue Hengchi 5 sales assessment tasks, the specific assessment tasks are subdivided from each region to each project, and the specific sales assessment indicators will be determined according to the number of owners in the community.

Earlier, Xu Jiayin, chairman of Evergrande Group, formulated an industrial plan of "realizing the industrial transformation from real estate to new energy vehicles in the next 10 years, and forming new energy vehicles as the main part and real estate as the auxiliary". Although Evergrande has posted year-on-year losses from its financial results, it still plays the role of "savior". Under the background of the rapid development of new energy vehicles, the new energy vehicle industry has become a "lifesaver" for Evergrande, which must be grasped and must be grasped. According to relevant data, three years have passed since Evergrande announced cross-border car construction, with a total investment of about 29.4 billion and a cumulative loss of more than 15 billion. From 2018 to 2020, Evergrande's losses were 1.428 billion yuan, 4.426 billion yuan and 7.74 billion yuan respectively, plus a loss of 4.822 billion yuan in the first half of 2021. Evergrande's cumulative loss has exceeded 15 billion yuan. At the 2021 interim results conference, Evergrande management said that in order to build cars across the border, Evergrande Group will invest 14.7 billion yuan in 2019, 5.7 billion yuan in 2020, and 9 billion yuan in 2021, with a total investment of 28.4 billion yuan in three years. After 2022, with the mass production and sale of cars, the group will no longer invest in them.

At present, the listing delivery of Hengchi 5 is only the first step for Evergrande to save itself, and how to improve sales volume is the most important thing for consumers to recognize. Although Hengchi 5 against the standard BMW X1, Audi Q3, Mercedes-Benz GLA and other luxury entry-level models, but how to make consumers pay is another matter. From a brand point of view, BMW X1, Audi Q3 and Mercedes-Benz GLA are all entry-level SUV under first-tier luxury brands, and their brand awareness is far better than that of Evergrande. From the point of view of product power, as a pure electric compact SUV, the market competition below 200000 yuan is very fierce. Hengchi 5 wants to find a way out in this price range, which is not easy. Sharing the car owner's car purchase story is very real and can move people better, but in the end, we have to return to the product power and how to regain the confidence of consumers.

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