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Recently, a Weibo certified car blogger posted: Xiaopeng also confirmed to follow the price reduction, in addition to Xiaopeng G9 G3i, P5, P7 final payment reduction of 14000 to 20000. And introduce some special cars with long storage age for special discount.

In this regard, many netizens also commented on the Weibo post. Some netizens said: the proportion of the final payment has been increased. In fact, there is not much difference in the degree of discount on the whole. Another netizen said: it is the adjustment of preferential policies, not a price reduction, the number of optional funds has been reduced, and the final discount has been increased, so the overall preferential intensity is about the same, but the perception of consumers has increased, because the final payment has become less, which is a good thing as a whole. In response to this news, the person in charge of Xiaopeng Automobile responded, "this time only adjusted the rights and interests structure and increased the proportion of the final payment. Before the comparison of the total rights and interests of each model, it was flat or slightly reduced. So in fact, there is no such thing as a price reduction at all."

With regard to the preferential information about Xiaopeng car, as early as July, many car owners reported that Xiaopeng carried out terminal discount activities, and the final payment for the purchase of Xiaopeng car could be reduced from 5000 yuan to 10000 yuan, and some models also offered optional installation rights of 3000 yuan to 10000 yuan. According to a number of offline sales staff of Xiaopeng Automobile, the discount activities in Xiaopeng offline stores continued from mid-July to mid-August. With the exception of the P7 Peng wing version, almost all the main models have cash discounts, with a direct discount of 5000 yuan to 10,000 yuan in the form of the final payment. In the option rights and interests, you can give away up to 10,000 yuan of optional points (1 integral = 1 yuan). The total discount of cash reduction and optional rights and interests can be up to 20,000 yuan.

In addition, the Xiaopeng G9 went on sale on September 21, and just 48 hours after the new car came on the market, it ushered in a configuration and price adjustment, and the prices of a number of models were reduced by 15,000-30,000 yuan. With regard to the price adjustment of the Xiaopeng G9, officials said: the launch of the Xiaopeng G9 on September 21 has aroused widespread concern among Pengyou, and at the same time, they have also received a lot of feedback on the price and configuration of the products. Based on the feedback from the majority of users on the difficulty and high cost of product configuration, we spent two days re-adjusting the product naming logic and price configuration to reduce the difficulty of user selection and standardize the intelligent and luxury configuration.

It is worth noting that the Xiaopeng G9 as Xiaopeng's fourth production car, the importance of Xiaopeng car is self-evident. He Xiaopeng has said he wants to raise Xiaopeng's gross profit margin to 25%, but according to Xiaopeng's second-quarter results, its gross profit margin is only 10.9%. Gu Hongdi, vice chairman of Xiaopeng Automobile, also said: "Q3 gross profit margin performance should be better and more stable than Q2, because we are going to start to release some new products G9, which should be delivered in October. We can see that we will bring some growth after the new product release, and there will also be some seasonal factors in favor of us in the fourth quarter."

At present, Xiaopeng has G3, P5 and P7 models on sale, and the price range of these three models is between 15 and 300000 yuan, while the price of Xiaopeng G9 is as high as 300000 yuan and above. It naturally undertakes the important task of raising the gross profit margin of Xiaopeng Automobile.

The G9 price adjustment has something to do with the recent preferential activities of Xiaopeng automobile terminal, or with Xiaopeng's sales target of 2022 and the recent decline in sales. Earlier, according to the official plan, the target was 200000 in 2022. By the end of October, the cumulative delivery volume of Xiaopeng was 103700 vehicles, only about half of the annual sales target. It is basically impossible to achieve the target in the remaining two months.

In addition, Xiaopeng has seen a month-on-month decline in delivery volume for four consecutive months since June. Xiaopeng sold 11524 cars in July, down 25 per cent from the previous month, according to relevant data. Sales in August were 9578, down 17 per cent from the previous month. The number of vehicles in September was 8468, down 11.59 per cent from the previous month. October delivery volume was 5101, down 49.7% from a year earlier and 39.8% from a month earlier. In addition to the continuous decline in delivery volume, it also ran into the "great promotion of price reduction" announced by Tesla on October 24. for Xiaopeng Motor, if it wants to increase sales, it also has to continue to launch various terminal preferential programs and adjust the rights and interests structure.

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