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Toyota Crown, as a legendary model born in 1955, officially announced that it would stop production and sale in 2020 after 67 years and 15 changes. When we were still sorry for its discontinuation, the 16th generation Crown was officially released, while it was about to be introduced into China. It is no longer what we are familiar with, and everything has become unfamiliar and bitter.

On November 15, the 16th generation Toyota crown was officially unveiled in China, and the new car was named "Crown SportCross" and sold in FAW-Toyota network. It is understood that the Crown SportCross is a cross-border version of the model, which has a higher degree of recognition than ordinary cars. In addition to the cross-border version, the future will also introduce cars, travel versions and SUV models to enrich the product camp of the Crown brand.

As an imported model, the Crown SportCross is consistent with the overseas version, the new car uses Toyota's latest family design language, and the forward air grille has a black spindle layout, which is more easily accepted by young users than the straight waterfall style of the car. At the same time, the headlamp group is connected to the forward air grille to form a penetrating design, and the front center is marked with a brand new crown LOGO. In addition, the front of the new car is surrounded by a large heat dissipation and ventilation opening design, and the bottom is embellished with penetrating chrome-plated decorative strips, which further enhances the texture of its stylish personality.

On the side of the car body, the new car adopts a slip-back car body structure, the roof line extends backward from the B column to meet the rear of the car, the vehicle waistline extends from the front wing plate to the rear door, and the front and rear wing plate of the new car is slightly wider than the car body. with large-size rims and black eyebrows, showing a strong cross-border style. It is worth mentioning that the new car provides two-color car paint, but unlike the traditional up-and-down two-color layout, the color design is only shown on the side, while the engine hatch, roof and back-up compartment cover are designed in black. This style is still very rare in China.

In the rear part, the new car taillights use through-type design, with Toyota brand LOGO embedded in the middle, which is highly recognizable after lighting. In addition, the rear surround of the new car also uses an "embedded" design, dividing the parking space into two parts, and the bottom is also equipped with chrome-plated decorative strips and hidden exhaust layout, the overall details of the new car highlights a unique sense of hierarchy. In terms of size, the length, width and height of the new car are 4930/1840/1540mm and the wheelbase is 2850mm.

In terms of interior decoration, the Crown SportCross is equipped with a full LCD dashboard and a suspended central control screen, both 12.3 inches in size, and the overall frame is connected with the dashboard cover to form an integrated design. At the same time, the new car uses a three-spoke multi-function steering wheel, and some physical buttons are retained at the bottom of the central control screen. At the same time, it is equipped with a mainstream electronic shift mechanism, which is significantly improved compared with the previous generation of models.

As a classic car, the fate of the crown has experienced ups and downs. The first generation of Toyota Crown was born in 1955, and the first Toyopet Crown was officially launched, and the president Toyoda Eiji personally opened the production line to launch the Crown in order to meet the demand of Japan's postwar market.

By 2003, the crown had developed to the twelfth generation. In March 2005, FAW Toyota formally introduced the crown into domestic production and sales, with a price range of 30.2-481000 yuan, which is the first time in 50 years since the birth of the crown in a country outside Japan. In December 2009, the 13th generation of Crown listed in China, offering 2.5L, 3.0L, 4.3L three displacement a total of 9 models, the price is 32.68-899500 yuan. In March 2015, FAW Toyota launched the 14th generation crown, priced between 27.98 yuan and 385800 yuan, with the appearance optimized and upgraded for the Chinese market to meet the aesthetic taste of Chinese consumers, while 2.5L and 2.0T versions are available for consumers to choose from.

In 2018, Toyota released the 15th generation crown overseas, based on the TNGA architecture, it has become young and athletic. However, based on changes in consumer tastes and market strategies, FAW Toyota did not introduce the 15th generation crown into China. On April 28, 2020, FAW Toyota Crown officially stopped production as the last 14th generation Crown went off the line at the factory.

At this point, the history of the crown has come to a perfect full stop, and the classic image is enough for Chinese people to aftertaste. FAW Toyota announced "Crown" as its high-end flagship brand on July 15, 2021. At present, its models for sale include Crown-Lufang and Crown-Wilfa. Crown-Lufang officially went on sale on August 27, 2021, with a price range of 27.58-350800 yuan. the new car is based on the TNGA-K platform and is a sister model of Guangzhou Auto Toyota Hanlanda, but except for its name. It has nothing to do with the crown.

Now, the 16th generation Crown has officially entered China, showing people with the image of crossover products, changing the style of business cars and business cars brought to consumers by previous Crown cars. However, as far as the domestic is concerned, the product form of the integration of hatchback car and SUV style is rare in the domestic market, so it is unknown whether it can be accepted by consumers, and the introduction of import channels or lead to the price of the car will be higher than a large number of domestic joint venture medium-sized cars. It can be predicted that Crown will not have a strong market performance, but will further enrich the product line of the Crown brand through the introduction of this high-end model, and at the same time enhance the brand image of FAW Toyota and make a greater product distinction with Guangzhou Auto Toyota. This is the greatest significance of introducing the crown.

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