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German car brand Audi has also joined the LOGO flattening array. Recently, Audi officially announced a new brand LOGO, by contrast, the new LOGO does not change much as a whole and still uses the classic four-ring modeling, but there are obvious optimizations in details, such as the new LOGO surface no longer uses chromium plating, instead, black and white tones form a high stereoscopic contrast visual effect, while the appearance and modeling is also more flattened by the stereo mark, the four rings become finer, and the overall shape is more flat and graphical.

From the new brand LOGO design point of view, the flat four-ring logo adds a sense of freshness to the vision, but also more in line with the current development trend. Reviewing the changing history of Audi logo, Audi was born in 1909, but its classic symbol of the four rings did not appear until 32 years later. Audi's four connected circles can be traced back to the era of Automotive Alliance in 1932, when Audi merged with three other automobile companies, DKW, Horch and Wanderer, to form the Automotive Alliance (Auto Union), and the four companies merged to form a new company. for the sake of fairness, it adopted four circles of the same size to cross each other, implying that the four enterprises had equal status, and that the whole alliance was unbreakable. Since then, the Audi fourth Ring has appeared and has been used ever since. Since then, the Audi logo has been changed twice. In 2009 Audi moved the word "Audi" under the four circles to the left and changed the color of the car logo from silver gray to bright silver; in 2016 Audi directly deleted the word "Audi" under the four circles and changed the chrome-plated metal four rings to a single black icon.

Audi launched two different forms of new car logo in 2018. The first is to hollowed out the internal connection of the four circles, leaving only the frame, and the second is to keep only the central intersection of the original four circles, while all the cross parts on both sides are removed. However, after the launch of the program, it was complained by netizens and finally told of its failure.

At present, the new brand LOGO has taken the lead in Audi's newly released Q8 e-tron and Q8 e-tron Sportback models. Audi Q8 e-tron was first launched in the world on November 9, the new car was renamed based on Audi e-tron and launched as a medium-term model. It is the flagship SUV model in Audi's electrified family. According to the plan, the new car will go on sale in Europe in February next year and go on sale in the United States at the end of April. The price of the new car has not yet been announced. As a reference, the official price range of Audi e-tron on sale in China is 54.68-648800 yuan.

As the flagship pure electric SUV model, the appearance of the new car adopts Audi's new electric vehicle design language, the front face uses polygonal forward air grille, the interior is filled with grid structure, China net is the brand new LOGO, and the front enclosure adopts three-stage design to enhance the fighting atmosphere of the new car. The side of the body adopts slip-back style with five-spoke rims, which is relatively fashionable as a whole. In the rear part of the car, the new car taillight adopts through-type taillight and fumigated, which has a high degree of recognition after lighting. In the interior part, the new car is equipped with a 10.1-inch central control screen, an 8.6-inch air-conditioning control screen and a three-spoke multi-function steering wheel. In the power part, both Audi Q8 e-tron and Sportback models are driven by dual motors, in which the 50 quattro model has a maximum power of 250kW and a peak torque of 664N ·m. The maximum mileage of the standard version is 490km (under WLTP conditions) and that of the Sportback version is 505km. The 55 quattro model has a comprehensive maximum output power of 300kW and a peak torque of 664Nm. The mileage of the standard version of the WLTP model is 580km and that of the Sportback model is 600km.

Generally speaking, a large part of the updating of brand LOGO is to show the new brand image and convey brand value, while in recent years, most of the brand LOGO has adopted "flat" design, that is to say, flattening has become a general trend. In fact, in addition to Audi, multinational car companies such as Volkswagen, BMW, Nissan, Skoda, Kia, Peugeot, Citroen, Renault, GM, as well as independent brands such as Changan, Geely, BYD and FAW Pentium have updated their brand LOGO, and almost all of them have been "flattened", from "3D" visual style to "2D" visual style.

Audi designer Andre Georgi George says the full adoption of a flattened LOGO is more avant-garde and modern, with consistent vision in magazines, smartphones, billboards and anywhere in and out of the car. At present, only Q8 e-tron and Q8 e-tron Sportback models carry the new LOGO, and it is not clear when other models will be replaced with the new LOGO. Audi said it will maintain the new flat logo and will not introduce a four-ring logo with a chrome frame in the future. In addition to the new logo, future models will also use the "Audi Type" font to highlight their special identity.

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