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Car blogger @ Feng Xiao posted on Weibo on Nov. 16 that he found the car was also advertised during the test drive of the Toyota race. According to pictures posted by bloggers, "GAC Toyota owner carbon account-Toyota Green", "Open car owner carbon account and win Apple iPhone 14 Pro Max", with signs such as "Toyota", "GAC Toyota" and "Toyota enjoyable" on the advertising page, which can be confirmed to be advertisements officially promoted by Toyota. Of course, the ad also provides a shutdown option, located below the "Guangzhou Auto Toyota" logo in the upper right-hand corner.

In response to the pop-up window advertisement, GAC-Toyota customer service responded: as the car is connected to the Internet, if you participate in this activity, there will be a push. The object of the activity is GAC-Toyota's energy-efficient cars with cars enjoyed by the wind and the wind, and the accounts authorized by the owners of new energy vehicles will be received, and there is no way to close them permanently.

It is understood that "Fengyun Green Motion" is aimed at the owners of energy-saving vehicles or new energy vehicles connected to the Fengyunyue car network of Guangzhou Auto Toyota as the pilot object, based on the "Green Pratt and Huiyun" platform, the carbon reduction application of new energy vehicles / energy-saving vehicles assisted by Green Pratt & Whitney. Since August, Fengyunyue car owners of Guangzhou Auto Toyota have the opportunity to have an online "carbon ledger" for their carbon reduction contributions every time they drive an energy-efficient car or a new energy car. all have the opportunity to receive GAC Toyota official points reward, and can exchange the corresponding green prize. According to GAC Toyota, through "Fengyun Green Motion" to encourage car owners to participate in carbon neutralization action, relying on GAC Toyota's huge user base, sales network, vehicle networking, owner APP interconnection tools and other systems, using science and technology to drive car owners to practice green driving and help the national "double carbon" goal to be achieved.

With the improvement of the new energy and intelligence of the automobile, the automobile, as an important information terminal, can accept the network information at any time. Many automobile enterprises begin to use the automobile machine system to carry on the commercial promotion and so on. For automobile companies, the central control screen of the car is expected to become the next target entrance of advertising traffic.

On Sept. 25, FAW-Volkswagen ID.6 CROZZ owners reported to the media that an advertisement popped up in the navigation interface while using in-vehicle navigation, which just obscured the navigation information while driving, resulting in the normal use of the navigation function. According to the exposed pictures, the pop-up window advertisement reads: "it is courteous to recommend buying a car, and you can get 12000 points for a bicycle transaction, starting from September 30," with buttons of "view" and "cancel". Pop-up ads occupy almost half the area of the navigation interface, which may pose a threat to driving safety.

With regard to the car plane pop-up window advertisement, the relevant person in charge of FAW-Volkswagen said: "the car news push is a caring behavior of FAW-Volkswagen for car owners, not a pop-up window advertisement. The main content is to remind users of maintenance, brand activity invitations and other closely related information to users. FAW-Volkswagen apologizes for the inconvenience caused by the pop-up window push message to car owners. In order to avoid affecting user driving, FAW-Volkswagen has immediately stopped the car machine pop-up window prompt message. "

On September 28th, Mercedes-Benz GLC was also exposed to similar advertisements. Some Mercedes-Benz GLC owners appeared pop-up ads on the central control screen when using their computers to navigate, and the pop-up windows advertised to promote their own electric car EQE, while the ads had obscured some of the information in the navigation interface. It is worth noting that although the ad provides a shutdown option, it is located to the right and the size is very small.

In response to this message, Mercedes-Benz customer service responded that the pop-up window advertisement must not have popped up by the Mercedes-Benz system itself, but may have popped up with the help of third-party software. if you want to refuse to pop up, just close the third-party software. The customer service said, "the Mercedes-Benz system itself will not insert any ads, there will be no ads pop-up, because the car system is to control the vehicle." If it is a direct pop-up ad, the car owner may have opened the third-party software. " In addition, Mercedes-Benz dealers said that if there is a new car launch push related information, there is no way to block such information.

The phenomenon of control screen pop-up windows in cars has not only triggered everyone's vigilance for driving safety, but also made many people worry about "whether there will be more and more pop-up windows in the future." This also reminds automobile enterprises once again that while pursuing interests, they should not ignore their own responsibilities. Advertising is one of the means to attract customers and obtain revenue, but whether it is advertising or other information push and operation, must be based on the premise of security. Standardizing the pop-up window of the central control screen requires the joint efforts of the whole industry.

The people's Daily released an article commenting on the car machine pop-up window advertisement. "if the pop-up windows on mobile phones and computers are unbearable, the control screen pop-up windows in cars are even more critical to safety, which is an important reason why this incident has attracted wide attention," the article wrote. " "Safety is above all else," the people's Daily said. At any time, commercial interests should not be put above user security. Strictly abide by the safety bottom line and take care of the user experience, this is the performance of truly caring for car owners. "

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