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On November 17, a video of a group of salespeople fighting at a brand showroom at Dalian International Automobile Expo was exposed on the Internet.

According to a member of the organizing committee of the Dalian International Auto Show, the anchors of two dealers were broadcasting live, and later there was a conflict over the spot problem. Both sides felt that their anchors were at a loss and quarreled and shoved each other in order to help their colleagues, but most of them were fighting. The conflict between the two sides was very short and no one was injured, and the brand involved has been asked to criticize and educate the employees.

It is understood that the incident took place around 9: 00 a.m. on November 17. From the exposed video, we can see that many workers in suits wrestle with each other, kicking and beating each other. There was also a man in a suit who was knocked to the ground, while many staff at the scene participated in the fight, and many spectators gathered around to take pictures.

In addition, it is suspected that the female anchor involved was still live at the time of the incident, saying: it was so hot as soon as she came in, and the reason for the incident was that a fan in the live broadcast room wanted to see the front face of the vehicle, and then came to the front face position, but the other anchors wouldn't let it. I have been broadcasting at the back of the car for a long time, so there is no problem to come and take a picture of the front face of everyone. And said that because of this, the popularity of his live studio exploded instantly.

In this regard, many netizens commented that such a loss of face should not happen at this large auto show, and some netizens said it may be the reason for the economic depression. At present, Red Flag officials have not responded to the incident.

It is worth noting that this is not the first time Red Flag salesmen quarreled and fought at the auto show. As early as the 2019 Dongguan Auto Show, two dealers at the Red Flag booth fought for customers. As can be seen from the video exposed on the Internet, 30 or 40 salespeople and staff gathered on one side of the Red Flag booth, and the scene was in chaos, which immediately led to physical clashes, and salespeople in suits and suits fought each other. Finally, with the intervention and coordination of the security personnel at the scene, the personnel of the two sides stopped fighting.

In recent years, it is not uncommon for salespeople from dealers of car companies to fight for customers at the auto show, which has become the new normal of the auto show. For slightly larger brands, two or three dealers will be attracted to participate in the exhibition at the same time in the same exhibition hall, and different exhibitors already have a competitive relationship, which often leads to conflicts because of the small things of the customers.

In this regard, some people in the industry said: going to war every year is no longer news, but a new normal. After all, the competition in the automobile sales industry is too fierce, and the car sales competition among the dealerships under the unified construction of the region is fierce. In addition, some people in the industry have pointed out that the annual regional auto show is the best time for car sales momentum, because customers are more concentrated and easier to obtain at the auto show.

At present, under the background of the continuous downturn of the domestic automobile market, the competition among the major automobile brands is becoming more and more fierce, and the dealers are also trying to survive. If you fail to complete the sales task, you will not be able to get the manufacturer's rebate reward, and the dealer will face a loss operation. According to a report released by the China Automobile Circulation Association in July, only 27% of China's dealers were profitable in the first half of the year, down from 54% in 2021. Only 12% of the joint venture 4S stores made money in the first half of the year. 28 per cent of joint-venture dealers lost money in the first half, while 14 per cent of self-branded dealers and 9.6 per cent of luxury car dealerships were unprofitable. On the other hand, the sales task of the dealer is often distributed to the sales individual, and the salesperson is also under pressure to meet the target. However, when robbing customers, we still have to exercise restraint. After all, we are just selling a car, and there is no need to fight because of trifles.

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