AutoBeta(AutoBeta.net)11/19 Report--

According to the data, Xiaopeng delivered 5101 new cars in October 2022, down 49.7% from the same period last year and 39.8% from the previous month. It was the only major new power brand in China that declined year-on-year in October. Xiaopeng also recorded a month-on-month decline for four consecutive months and ranked at the bottom of the list of new car-building forces for the second time. For comparison, the delivery volume of new power car companies, such as Nashi Automobile, Ulay and ideal Automobile, all exceeded 10,000 in October.

After four consecutive months of "Waterloo" sales, Xiaopeng made a series of adjustments, including the suspension of some models. According to the official website, Xiaopeng car models currently on sale include Xiaopeng G3, Xiaopeng P7, Xiaopeng P5 and Xiaopeng G9. On January 18, Xiaopeng made adjustments to the P7, P5 and G3i cars. After the adjustment, the G3i has four models on sale; the P7 has nine models; the P5 has five models; and the G9 still has six models on sale.

The G3 is the first model of Xiaopeng, officially launched on December 12, 2018, positioning the compact SUV. After this adjustment, the G3 has been adjusted from the previous seven models on sale to four models with a price range of 16.89-201900 yuan. In terms of power, it provides NEDC mileage of 460km and 520km according to the different configuration of the model; the P7 is the second mass production model of Xiaopeng, which was officially launched in April 2020 and positioned as a medium-sized pure electric coupe. After this adjustment, the P7 has been adjusted from 22 previous models on sale to 9 models with a price range of 23.99-285900 yuan. In terms of power, the P7 offers four options for NEDC mileage of 480km, 586km, 670km and CLTC mileage of 625km according to different models. P5 is Xiaopeng's third mass production model, officially launched on September 15, 2021, positioning compact pure electric car. After this adjustment, the P5 will be adjusted from 11 models on sale to 5 models, with a price range of 17.99-225900 yuan. In terms of power, it will provide NEDC mileage of 450km and 550km according to different model configurations. Xiaopeng G9 is the latest model launched by Xiaopeng this year. On September 21, Xiaopeng G9 officially launched six new models with a price range of 30.99 yuan to 469900 yuan. It is the first model under Xiaopeng with an average price of more than 300000 yuan, without any adjustment this time.

The official adjustment of Xiaopeng for its three models is to simplify and further optimize the difficulty of consumer choice, and perhaps more importantly to increase production capacity and overall sales. On November 19th, it was reported that Xiaopeng car also began to reduce its price. in addition to the new G9 car, which just appeared on the market at the end of September, the final payment of G3i, P5 and P7 will be reduced by 14000-20,000 yuan. at the same time, some special cars with long storage age will be launched with special discounts. Subsequently, the relevant person in charge of Xiaopeng Automobile responded that it was only adjusting the rights and interests structure and increasing the proportion of the final payment, and before the comparison of the total rights and interests of each model, it was flat or slightly reduced, so there was no argument for price reduction. Industry insiders believe that although Xiaopeng does not directly adjust the price of its models, a larger discount is equivalent to a price reduction in disguise to a certain extent.

Prior to this, Xiaopeng Motor also carried out a deep organizational structure adjustment, including the establishment of three product matrix organizations, and so on. Foreign media speculated that this move may be related to the poor market sales performance of the Xiaopeng G9. In response to this view, he Xiaopeng, chairman of Xiaopeng Automobile, said: "We actually adjust our organizational structure every year, and this adjustment is already under discussion at the beginning of this year." This year, we also asked a consulting firm to conduct a survey, and they suggested that the adjustment should be at the end of the year, but the final result was two months ahead of schedule. "

Data show that from January to October 2022, Xiaopeng delivered a total of 103654 vehicles, meeting the annual sales target of 41.46%, still ahead of Lulai and ideal cars, but compared with its target of 250000 vehicles for 2022 set at the beginning of the year. Xiaopeng's goal is basically slim. He Xiaopeng said in a recent interview that after joining Xiaopeng Motor, he experienced two desperate moments, one was that Xiaopeng Motor could not raise money in 2019, and the remaining funds were only enough for the company to last for six months; the other was when sales fell short of expectations and market capitalization and share prices fell sharply.

According to the new car traffic insurance data, from January to October 2022, the cumulative sales of Xiaopeng G3, Xiaopeng P7, Xiaopeng P5 and Xiaopeng G9 were 15075, 54101, 33164 and 769 respectively. Xiaopeng G9 follow-up market performance is very important, for the follow-up sales problem, he Xiaopeng said that G9 production will climb steadily from November, Xiaopeng will accelerate delivery and promote the overall delivery volume to continue to improve.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat