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The price of the whole department has gone up, and the new generation of Euroland is listed.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)11/20 Report--

A total of seven models, including four two-wheel drive versions and three four-wheel drive versions, were launched on Nov. 19, with two-wheel drive and four-wheel drive top versions both with seven-seat models, with a price range of 16.98 yuan to 229800 yuan. It is understood that the third generation of Euroland is based on Nissan Qijun's CMF platform, using 1.5T four-cylinder engine + 48V light hybrid power, matching CVT gearbox. For reference, the price range of the 2021 Outlander is 15.98-225800 yuan.

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As a replacement model, the new Orlande is quite different from the current models on sale, and the overall design is similar to that of the "lynx" Pajero. Its forward air grille is divided into two parts, of which the upper part uses horizontal chrome plated strips and the bottom is an all-black honeycomb design. At the same time, the headlight group adopts split design and LED light source, the upper light group is LED daytime traffic light / turn light, the middle is LED far / near light, and the lower part is LED front fog lamp, and with the iconic X-type chrome trim, it is thicker and stronger than the old model as a whole.

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On the side of the body, the new Outlander basically continues the design style of Mitsubishi Engelberg Tourer concept car, using fumigated A-column, B-column and C-column to create a suspended roof vision. In the rear part, the new car is equipped with a two-color roof spoiler, the taillight group is relatively narrow and uses a black lampshade, and the long strip shape of the internal LED also has a good recognition after lighting. In terms of size, the new Outlander is 4710/1862/1745mm in length, width and height, and 2706mm in wheelbase. As a comparison, the length, width and height of the cash in Euroland are 4705/1810/1710mm and the wheelbase is 2670mm.

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In terms of interior decoration, the new car is equipped with a 12.3-inch full LCD dashboard and a 9-inch suspended central control multimedia display. The central air conditioning outlet and the passenger side air outlet form a penetrating shape, and the central control aisle area also retains some physical control buttons. With the electronic shift mechanism and knob-like driving mode selection keys, the overall collocation of the new car shows a very good technological atmosphere. In terms of seat layout, the new generation of Outlander can choose from 5-seat and 7-seat versions, of which 7-seat models use 2-seat 3-seat 2-seat layout, but the 7-seat version is only reflected in two-wheel drive and four-wheel drive top models.

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In terms of power, the new Outlander is equipped with the 1.5T four-cylinder engine model 4B40, which matches the 48V light mixing system, in which the 1.5T engine has a maximum power of 120kW and a peak torque of 280Nm. The transmission system only provides a CVT continuously variable transmission. For comparison, the current Outlander offers 2.0L (model 4J11) and 2.4L (model 4J12) naturally aspirated engines with maximum power of 122kw and 141kw and peak torque of 201N m and 235N m respectively, which is also matched by a CVT gearbox.

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The Outlander is a domestic model of Mitsubishi Outlander, which has gone through four iterations since its birth in 2001. On May 10, 2012, Guangzhou Automobile Group Co., Ltd., Mitsubishi Automotive Industry Co., Ltd., and Mitsubishi Commercial Co., Ltd. tripartite joint venture established GAC-Mitsubishi Automobile Co., Ltd. (hereinafter referred to as "GAC-Mitsubishi"). The shareholding ratio is 50%, 9.35% and 40.65% respectively. According to the official website of GAC-Mitsubishi, there are currently seven models on sale under the brand, including Artuco, Outlander, Xin Jinxuan and Yige.

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Japanese brands such as Honda and Toyota have successively established stable cooperative relations with two local automobile groups, making use of local resources to accelerate the development of the Chinese market, while Mitsubishi has been changing joint venture partners in China since the 1990s due to factors such as joint venture stock ratio. It was not until the cooperation with Guangzhou Automobile that it was temporarily stable, but it also missed many opportunities to dig deep into the Chinese market and continue to build brand influence.

At present, Mitsubishi Motors is not good in China, although it has not reached the stage of delisting, it has become a marginal brand. On November 12, 2012, GAC-Mitsubishi Jinxuan officially launched, this is the first domestic model of GAC-Mitsubishi, the new car is equipped with 1.6L and 2.0L engines, the price range is 12.88-219900 yuan, competitive products include Nissan, Buick Ankora and other small SUV. Data show that GAC-Mitsubishi sold 43035 vehicles, 63199 vehicles, 56317 vehicles and 55888 vehicles respectively from 2013 to 2016.

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GAC-Mitsubishi Outlander was officially listed in China on September 24, 2016. the appearance and interior design of the domestic Olander is basically the same as that of the imported version, but some configurations have been upgraded to provide 2.0L and 2.4L engines at a price range of 15.98-223800 yuan. The listing of the domestic Outlander brought a brief highlight for GAC-Mitsubishi, with sales up 110.04 per cent year-on-year to 117388 in 2017 and 22.69 per cent to 144018 in 2018. However, due to a single model, GAC-Mitsubishi has not opened up the situation. As a result, GAC-Mitsubishi introduced Yige to enrich the SUV product line, but even so, GAC-Mitsubishi's products are still too small compared with its competitors. Sales from 2019 to 2021 were 133016, 75001 and 66006 respectively, down 7.64%, 43.62% and 11.99% respectively from the same period last year. After entering 2022, the situation of GAC-Mitsubishi is even more critical, with sales of 30520 vehicles in the first 10 months, down 40.49% from the same period last year, of which 3711 were sold in October, down 44.61% from the same period last year.

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According to data released by GAC GROUP, as of June 30, 2022, GAC-Mitsubishi has total assets of 8.132 billion yuan, total liabilities of 6.574 billion yuan, asset-liability ratio of 81%, and is about to face the risk of insolvency. Compared with Guangzhou Auto Honda and Guangzhou Automobile Toyota, if GAC-Mitsubishi, which has been left far behind by first-tier joint venture brands, wants to gain a place in the current stock-oriented Chinese auto market, it not only tests its own operating ability, but also tests the choice of the parent companies of both China and Japan.

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