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Wang Gaofei, CEO of Sina Weibo, commented on Tencent D9 on Nov. 20. Wang Gaofei said: "the NVH and suspension comfort of Tengli D9 is much better than that of Toyota Elfa. The speed of 90 is 4 decibels lower than that of Elfa, and the back row can cast a screen. It's a pity that seats sacrifice seat space for back row passage." In this regard, Zhao Changjiang, general manager of the Tengli sales Division, forwarded the news and said: Tengli D9 also exceeds one million MPV in terms of security, handling and intelligence. As for when the new car will be delivered, Zhao Changjiang said: "delivery is being accelerated, flagship and flagship options have been scheduled and partial delivery has been started."

Wang Chuanfu, chairman and president of BYD, said at the launch of "BYD's 3 millionth new energy vehicle" on November 16 that Tengli D9 had won more than 30, 000 orders since its launch on August 23, reshaping the market pattern of luxury MPV. "Tengli D9" is the first MPV model after the brand rejuvenation, which was officially launched on August 23rd and started delivery on October 26th. New car positioning in large-scale high-end MPV, a total of DM-i super hybrid version and pure electricity two power options, the price range is 329800-459800 yuan. Among them, the DM-i super hybrid version has four models, the price is 329800 yuan-439800 yuan; the pure electric version has three models, the price is 389800-459800 yuan.

In terms of appearance, the Tengli D9 uses a new design language and provides two front face shapes, namely the array armor style grille and the straight waterfall grille. The front face uses a large forward air grille, with sharp matrix headlamps on both sides, embedded matrix LED headlamps and an inverted trapezoidal huge front grille, which looks quite luxurious and atmospheric as a whole.

On the side of the body, the new car adopts the standard MPV body structure, the second row uses two-sided electric sliding doors, and the door handle is the traditional style. coupled with the design of streamlined waistline, down-pressed roof and 19-inch spoke rings, the whole car is full of movement. In the rear part, the new car taillight adopts the popular through-type LED taillight group, and the internal arrow-feather taillight group shape enhances the identification of the whole car. In addition, the new car is also equipped with a small roof spoiler. In terms of body size, as a positioning medium and large luxury MPV model, the length, width and height of the new car is 5250/1960/1920mm, the wheelbase is 3110mm, and the seat is a seven-seat layout of 2'2'3.

In the interior part, the new car adopts embracing cockpit layout, equipped with 10.25inch full liquid crystal instrument and 15.6inch central control suspension screen, built-in potential Link high-performance 5G system, double-spoke steering wheel design, multi-function keys are touch-sensitive design, the overall sense of science and technology. In terms of power, the new car offers DM-i super hybrid and pure electric power options, of which the DM-i model is equipped with 1.5T Snapcloud-plug-in system, the maximum battery life 1040km, the maximum pure electric range of 190km; the pure electric power system is based on e-platform 3.0, and the longest duration of CLTC reaches 600+km.

As a joint venture company jointly established by BYD and Mercedes-Benz, although born "noble", the momentum brand has also taken many "detours". In March 2010, BYD and Daimler signed an agreement to jointly fund the creation of a high-end new energy vehicle brand, and the DENZA Tengli brand was born. BYD Automotive Industry Co., Ltd. and Daimler Greater China Investment Co., Ltd. each own 50%. As a joint venture brand, BYD is very optimistic about its development. At the beginning of the birth of the brand, Wang Chuanfu said: "as the child of Daimler and BYD, momentum is a brand born on the shoulders of giants." And BYD and Daimler have added 7.4 billion yuan to Tengli New Energy, but even so, the development of Tengli brand is still not satisfactory. According to the data, from 2015 to 2020, the sales of new energy are 2800, 2287, 4713, 1974, 2089 and 4175 respectively. In this context, Tengli brands have to seek new development exports. In May 2022, after the brand rejuvenation, a series of "reforms" have taken place in the dominant position of Tencent. According to Tianyan check, the two major shareholders of Shenzhen Tengli New Energy Automobile Co., Ltd. are BYD and Daimler, which own 90% and 10% respectively. In short, the current strategic development of Teng is mainly led by BYD and supported by Mercedes-Benz. Zhao Changjiang, then general manager of BYD Automobile sales Company, was also transferred to the post of general manager of Tengli Automobile. In the future, the new brand will dominate the luxury route, providing only new energy luxury cars. BYD also places high hopes on it to assume the "high-end brand".

"momentum D9" has become the first model after BYD led the momentum brand, and at the same time, it has also become the first model to reverse the momentum brand. BYD naturally attaches great importance to this. BYD has invested heavily in the early design and research and development of the car. On the day of the launch of the new car, Zhao Changjiang revealed that Tengli D9 had spent about 2 billion yuan on pre-design and research and development, and more than 500 million yuan had been invested in channel construction, and the figure would continue to rise. For the follow-up product development plan of the Tengli brand, Tencent will launch three models within one year and multiple models within three years, and will be named after the English name DENZA, which will cover MPV, SUV, cars and urban sports cars. For short-term goals, Zhao Changjiang previously posted on Weibo that he expects to release three world-class products this year, including 7 / 4 selected high-end MPV-D9, 6 selected medium-sized SUV and 5 selected medium-sized SUV.

As far as the current MPV market is concerned, auto companies such as Lantu Automobile, Polar Krypton Automobile, FAW Red Flag and Toyota are all laying out the MPV market segment, and it is worth looking forward to whether the D9 follow-up, which is positioned as "beyond millions of MPVs", can lead the momentum out of the "quagmire".

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