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Not long ago, some Changan car owners reported to the media that there was a boot advertisement in the car machine system after the vehicle was started. the advertisement was a carnival month promotion activity of Changan Automobile, and the screen showed "2022 Changan Automobile fans Carnival month." thousands of good gifts gather the words Changan. According to the report, a number of car owners said that although the advertising time is not long, it is somewhat inappropriate to appear in their cars.

In response to the car owners reflected in the car system boot bomb advertising incident, Changan Automobile related personnel made a response. Changan automobile after-sales department staff said that the emergence of advertising is a normal situation, compared with other enterprises, Changan advertising time is shorter. In addition, the above staff also said that the advertisement will hardly affect daily use, there are no plans to modify it for the time being, and if more users report on this issue, they may consider making changes. In addition, a telephone recording of Changan car customer service responding to the startup advertisement was also exposed online. "the advertisement is to increase the ritual of starting up, and there are dates, blessing words and so on on this welcome page," the customer service said.

In fact, the appearance of advertisements in car engine systems is nothing new. since the beginning of this year, several brands have been exposed as "car machine system advertisements", and even these advertisements have obscured the navigation information while in motion, resulting in the normal use of navigation functions, including Volkswagen, Mercedes-Benz, BMW and Toyota.

As early as September 24 this year, a car owner of FAW-Volkswagen complained that when a newly purchased Volkswagen ID.6 was driving normally, the navigation interface suddenly popped up: "there is a good gift to recommend buying a car, and you can get 12000 points for a bicycle transaction. From now on-9-30!" Ads, with "View" and "cancel" buttons, while pop-up ads occupy almost half of the navigation interface, making it impossible for her to view the navigation map. Subsequently, the relevant person in charge of FAW-Volkswagen said: "car message push is FAW-Volkswagen's care behavior for car owners, not pop-up window advertising, the main content is to remind users of maintenance, brand activity invitations and other information closely related to users. FAW-Volkswagen apologizes for the inconvenience caused by the pop-up window push message to car owners. In order to avoid affecting users' driving, FAW-Volkswagen has immediately stopped the prompt message of the car machine pop-up window.

On September 28th, the owner of a Mercedes-Benz GLC also reported that a pop-up advertisement appeared on the central control screen when he was using the car to navigate, saying, "the pre-sale of the new EQE is now on, for you, awaken every inch of perceptual information-in-car message." this advertisement also occupies part of the navigation interface. Mercedes-Benz customer service said: "the Mercedes-Benz system itself will not insert any ads, there will not be ads pop up, because the car machine system is to control the vehicle." If it is a direct pop-up ad, the car owner may have opened the third-party software. " Mercedes-Benz dealers said that if there is a new car press conference to push relevant information, there is no way to block such information.

On October 27, there was a car-plane advertisement for BMW's models, with a message at the top of the screen: "listen to Uncle Kai tell you stories and carefully carve every story for your children." The car owner called it a pop-up ad and said it was absolutely zero tolerance for car-machine advertising. BMW customer service responded that it is similar to Mini Program, which does not need to download, naturally evokes and goes, covers information, food, entertainment, travel, and so on, and can be closed through updates.

On November 16, Guangzhou Auto Toyota owners also had a pop-up advertisement during the test drive of the Toyota Race. the ad page read: "Open the owner's carbon account and win Apple iPhone 14 Pro Max in the lottery", with the "Toyota enjoy" brand logo in the lower right corner. In response, GAC Toyota customer service responded: as the cars and machines are connected to the Internet, if you participate in this activity, there will be a push. The object of the activity is GAC-Toyota's energy-efficient cars with the Internet, and the accounts authorized by the owners of new energy vehicles will be received, and there is no way to close them permanently.

Pop-up ads are common in both mobile phones and computers, but for cars, pop-up ads are more related to driving safety. At present, car machine pop-up window advertisements have aroused strong attention, and most car owners have also expressed their "opposition" to car machine pop-up window advertisements.

Some lawyers believe that the function of in-vehicle navigation is to provide navigation services for car owners. If the advertisement interferes with the normal display of navigation information and causes the car owner to misjudge the road condition information, the advertisement or the vehicle company should bear tort liability. In addition, "People's Daily" has also issued a comment saying: "pop-up window advertising can not break through the bottom line of driving safety."

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