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Recently, Geely official "secretly" changed the brand logo. In contrast, Geely's new and old logo does not change very much, it still maintains the form of six color blocks of the same color, but the overall outline is no longer outlined by thick and thin lines, and the spacing between the color blocks is basically the same. In contrast, the new logo is more concise and flattened, which is similar to the design ideas of many recent car companies that have changed their labels.

It is understood that the first model with the new target is Xingyue L Hi P (plug-in hybrid version). From the point of view of the real car, the car uses a combination of white color blocks, which is visually younger. It is understood that Xingyue L Hi P will provide morning dew white and basalt gray car paint, the effect of the new logo on the back of different car paint cars is also different, we can compare the actual matching effect. At present, Geely's other models on sale still use the "old logo", with black and gray as the main tone, forming a more obvious contrast with the white outline, which is more "complex" visually.

On November 25, the Xingyue L extended-range electric version was officially launched, which is the first model with a new Geely logo. A total of two models have been launched with a price range of 23.97-253700 yuan. For reference, the price of the current Geely Xingyue L fuel version is 13.72-185200 yuan, the price of the Hi F hybrid version is 17.17-183700 yuan, and the price of the Hi P model has increased significantly.

In terms of appearance, the design of Xingyue L Hi P is not surprising. Compared with the fuel car, the front face of Xingyue L Hi P uses a brand-new style grille shape, the interior is supplemented by horizontal lattice grille and breathing style LED light source is added on both sides, which makes the whole car look very avant-garde. In addition, the new car bumper has also been redesigned, and the new LOGO can be lit. Compared with Xingyue L Hi F, the decoration of the surrounding area under the front of the car is slightly different from the fuel version and the oil-electric hybrid version, the vehicle adds a new color matching similar to blue, and other designs are basically the same.

The design of the side and rear part of the car is basically the same as the fuel version and the hybrid version. The new car adds a charging interface on the left rear fender, and a new plug-in hybrid logo is added to the lower right corner of the rear door. In terms of size, the length, width and height of Xingyue L Hi P are 4770/1895/1689mm and wheelbase 2845mm respectively, which is consistent with other power versions currently on sale.

In terms of interior decoration, the central control area of Xingyue L Hi P adopts a triple screen design composed of LCD dashboard, central control screen and co-pilot screen, while the three-spoke multi-function flat-bottomed steering wheel and aircraft-style block continue the family-style design, which can display a lot of driving information and multimedia entertainment functions.

In terms of power, as an add-on electric vehicle, Xingyue L Hi ·P supports three modes of pure electricity, extended range and plug-in hybrid, and is equipped with a plug-in hybrid system composed of a three-cylinder 1.5TD engine codenamed DHE15-ESZ, which is the same as its oil-electric hybrid engine, with maximum power 110kw and maximum torque 225N ·m. At the same time, the new car is equipped with ternary lithium battery pack provided by Ningde Times and Honeycomb Energy. Under WLTC operating conditions, the pure electric range is 207.5km, the extended range is 1250km, and the electric hybrid comprehensive range is the highest 1300km.

Data show that cumulative sales from January to October in 2022 were 1.1419 million, up 10 per cent from a year earlier. Among them, the October sales of pure trams were 26781, plug-in hybrids were 4289 and gas-electric hybrids were 1203. Gas-electric hybrid is not a new energy vehicle at present, and pure electricity and plug-in hybrid account for 20.35% of the total sales, which shows that Geely currently relies heavily on fuel vehicles.

Multi-brand blooming is the main strategy of Geely Automobile since the transformation of new energy. At the 2022 interim results conference, Geely Holdings Group CEO and Geely Automobile Holdings Co., Ltd. Vice Chairman and Executive Director Li Donghui said, "Geely Holdings has invested more than 140 billion yuan in R & D in the past decade, becoming the only car company in China to invest in TOP10 in 2021. Through the layout of the science and technology ecology of Geely holding Group, Geely Automobile actively promotes new energy technologies such as pure electricity, super electric mix, alcohol-electric hybrid, power exchange, etc., to create new advantages of online and offline integration, and strengthen the core competitiveness of cars. "

At present, Geely's two major technical routes in new energy vehicles are pure electricity and plug-in hybrid, corresponding to the three mainstream models are polar krypton, geometry, collar, comprehensive layout in the low, medium and high-end markets. At a time when the transformation of new energy begins to accelerate, Geely seems to find it difficult to concentrate all its resources on a single model to create a popular style. At first, Dihao was able to become a popular style in the fuel car era, related to its leading product power, but at present, Geely New Energy has not sold a car to prove its ability to replicate the popular style myth of Dihao in the fuel car era.

At the interim results conference, Gan Jiayue set a higher goal for the future development of Geely's new energy sector: the proportion of new energy penetration will continue to gradually rise to more than 50% in a single month in 2023. Under the support of pure electric vastness and hybrid Raytheon platform architecture, the new cycle of Geely car intelligent electric starts at an accelerated pace.

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