AutoBeta(AutoBeta.net)11/25 Report--

On November 25, the new Dongfeng Peugeot 5008 model was officially launched. Four new models were launched with a price range of 1787 - 233,700 yuan. The new car is equipped with a brand-new 1.8T engine, which is the second model with a brand-new lion standard after Dongfeng Peugeot's new 408 model. As a contrast, the current Dongfeng Peugeot 5008 sells for 1877 - 263,700 yuan, compared with 0.9- 30,000 yuan for the new car.

In terms of appearance, the new car basically adopts the design style of the current model. The biggest change is to replace the brand-new lion logo LOGO and add the front camera in front of the brand LOGO. The front face part still adopts decentralized lattice grille layout, with brand-new shield-shaped lion LOGO in the middle, and the headlight groups on both sides are integrated with the front grille to increase the recognition of the front face.

On the side of the car body, the overall design of the new car is relatively simple, with straight waist line running through to the tail lamp group, and silver decorative strips are used on the edges of the door panel and window. In addition, depending on the model, black exterior mirror housings are available and new rims are available. In terms of body size, the length, width and height of the new car are 4670/1855/1655mm respectively, and the wheelbase is 2840 mm. The positioning of medium-sized SUV is consistent with that of the current model. At the rear of the car, the new car adopts the black letter LOGO to replace the original lion logo, and blackens the "5008" logo at the bottom of the right side, and the exhaust is a chrome-plated exhaust layout with double outlets.

In the interior part, the new car continues to adopt the layout of the current model. The new car is equipped with 12.3-inch full LCD instrument and +10-inch suspended central control large screen. Built-in Blue-i 3.0 intelligent network connection system supports OTA upgrade of the whole vehicle, SOS emergency rescue call and other functions. A large number of physical buttons and knobs are reserved in the central channel area. The biggest change of the new car is that the steering wheel is replaced with a brand-new brand LOGO and the details are decorated with imitation carbon fiber or fur. The seat layout is available in two versions: seat and 7 seats.

In terms of power, the new car cancels the 1.6-liter turbocharged engine and only provides 1.8-liter turbocharged engine models for consumers to choose from. The maximum power is 155 kW and the maximum torque is 300 N·m. The transmission system is matched with 8-speed manual self-contained gearbox, and all models adopt front-wheel drive mode. The front suspension is McPherson type and the rear suspension is trailing arm torsion beam type.

On the whole, the appearance and interior of the new car have not changed much, but the power is equipped with 1.8T engine, and the price is also lowered. The product power of the new car may be further improved. In terms of market competition, considering the positioning and selling price of the new car, in addition to competing with popular models, the new car will also compete with potential competitors at the same level, including Chevrolet Explorer (selling price 1699 - 239,900 yuan), Skoda Kodiak (selling price 1869 - 243,900 yuan), Hyundai Shengda (selling price 20.28- 272,800 yuan) and other models.

In the domestic market, Dongfeng Peugeot 5008 was first unveiled at the Paris Auto Show before Dongfeng Peugeot 5008, which was built on EMP2 platform and evolved from compact MPV to medium-sized SUV. In June 2017, Peugeot 5008 was officially launched in China, becoming Dongfeng Peugeot's first 7-seat SUV. The car launched two power options: 1.6T (350THP) and 1.8T (380THP), with a price range of 187,700 - 279,700 yuan.

According to official data, from January to October 2022, DPCA delivered 105102 vehicles accumulatively, exceeding the annual sales volume of 2021. So far, DPCA has completed 61.8% of the annual sales volume of 170,000 vehicles in 2022. After entering 2022, Shenlong automobile has obvious warming trend, but in fact, only Versailles C5X is a best-selling model in specific subdivision models. Take Dongfeng Peugeot as an example, according to the data of new car traffic insurance, from January to October 2022, the cumulative sales volume of Peugeot 4008 was 4710; Peugeot 2008 was 1988; Peugeot 5008 was 1325, and the market performance was poor. As for Dongfeng Peugeot's main sales force Peugeot 408, since the launch of the new Peugeot 408 on August 21, retail sales in September and October were 2147 and 3045 respectively. Whether the car can become a pillar in the future depends on subsequent performance to determine. According to the renewal of the product, this year Shenlong Automobile will also launch Dongfeng Peugeot 408X model, which is based on Peugeot EMP2 platform and is expected to be launched worldwide early next year and will be produced by Chengdu factory in China in the future.

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