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The new Kia Seltos (domestic KX3) was officially unveiled at the 2022 Los Angeles Auto Show. As a medium-term modified model, the new car has carried out a new design on the appearance, interior and other aspects. At present, the 2021 Kia KX3 went on sale in May 2021, with a total of five models priced between 10.88 and 136800 yuan.

As a medium-term revamped model, the new Kia Seltos front face uses a new design language, the upper and lower double layers of the middle grid design, while the newly designed LED daytime driving lights are also integrated with the front grille and the grille, the recognition is very high after lighting. In addition, the design of the front enclosure of the new car has also changed, with more fashionable decoration of the ventilation openings on both sides, a longitudinal layout of LED daytime driving lights inside, and a silver front lip guard plate in the middle of the ventilation and cooling duct, which makes the new car look more stable.

From the side, the overall shape is basically the same as the current model, but the design is more complex rims, and the rising window lines also create a visual effect of diving forward. In the rear part, the taillight group adopts the popular fumigation + penetration design, and the irregular shape of the taillight group on both sides makes the new car more recognizable. It is worth mentioning that according to espionage photos, the new KX3 tail "KX3" logo introduced into China has been replaced with "SELTOS", meaning that it may use a new name.

In terms of interior decoration, the new car still adopts a symmetrical layout, the center console is equipped with a double screen design with a full liquid crystal dashboard connected with the central control multimedia display screen, and the shape of the air conditioning control panel area in the center of the center console is also slightly adjusted. With the three-spoke multi-function steering wheel, as well as the atmosphere lights in the car, the details highlight a good scientific and technological atmosphere inside the new car. However, according to espionage photos, the new domestic KX3 uses the same mechanical knob as the American version of Seltos, while the Korean version is knob style.

In terms of power, the new car will be equipped with two 1.6T/2.0L gasoline engines and a 1.6T diesel engine with maximum power of 177hp, 149hp and 136hp, respectively. In terms of transmission, the new car will provide CVT continuously variable transmission, 6-speed manual integrated transmission and 7-speed double clutch transmission in different regional markets.

KX3, a small SUV owned by Jiangsu Yueda Kia, officially announced its Chinese name "proud running" on January 27, 2015. it was officially listed domestically on March 12, 2015, with a price range of 11.28-186800 yuan. In terms of power, Kia proudly runs to provide three kinds of power for 1.6L/1.6T/2.0L. At the 2019 Guangzhou Auto Show, the new generation of KX3 proudly ran officially on the market, with a guided price range of 10.88-125800 yuan. In terms of power, the new car is equipped with a 1.5L engine with a maximum power of 115hp and a transmission system that matches a six-speed manual or CVT continuously variable transmission. At present, cash is on sale at Kia KX3 Pride, which went on sale in May 2021 with a price range of 10.88-136800 yuan. Not long ago, the State intellectual property Office released the patent map of the new KX3, which means that the new car may be put on the domestic market in the near future, but in view of the fact that Dongfeng Yueda Kia no longer exists and the tail mark of the vehicle has been changed from "KX3" to "SELTOS", it is predicted that the new car will be renamed after Kia Co., Ltd. applied for "Sonai", or it may be the Chinese name of the model. Of course, the final information has yet to be officially announced.

According to the number of new car compulsory insurance purchases, Yueda Kia sold 5699 vehicles in October 2022, down 15.73% from 6763 in September and 57.95% from 13557 in October 2021. In addition, Yueda Kia sold a total of 78462 vehicles from January to October 2022, down 41.13% from the same period last year. In terms of specific models, the model with the highest sales is Zhirun, with cumulative sales down 53.22% year-on-year to 16507 vehicles. This was followed by Freddy, up 0.99 per cent year-on-year to 16407. In third place was the proud run, which fell 44.01% year-on-year to 12555.

At present, the competition in China's new energy vehicle market is extremely fierce. in addition to traditional brands such as Volkswagen, BYD, Roewe, Geely and other traditional brands, Kia brands have to face a number of new car-building competitors such as NIO, Weimar and ideal, as well as cross-border players. How difficult it is to get a piece of the pie. After Dongfeng withdrew, it was a new opportunity for Kia to let go. However, compared with when Kia first entered China, the domestic car market has changed greatly. It is difficult to determine what the future will be.

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