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According to the national new energy vehicle policy, the subsidy policy for the purchase of new energy vehicles in 2022 will end on December 31, 2022, which means that it may cost thousands or even tens of thousands of yuan to buy new energy vehicles from January 1, 2023. In the face of the pressure on sales at the end of the year and the decline in subsidies next year, the automobile industry has noticed that many car companies have also launched many promotional measures.

On November 27, Changan Deep Blue officially released the national subsidy program. According to the official announcement, the order was ordered and locked before December 31. For users whose orders meet the requirements of 2022 new energy state subsidy, the difference between the 2022 new energy state subsidy policy will be subsidized by Changan Deep Blue, and users will still pay according to the guiding price when placing the lock order. The subsidy for dark blue SL03 extended range version is 4800 yuan, and the subsidy for SL03 pure electric version is 13860 yuan.

According to the concern of the automobile industry, Changan Deep Blue SL03 is the first new energy vehicle under the Changan Deep Blue brand. On July 25, the new car launched four models with a price range of 16.89-699900 yuan, including 168900 yuan for the extended-range version, 18.39-215900 yuan for the pure electric version and 699900 yuan for the hydrogen version. As the first model under the Deep Blue SL03 brand, the new car is based on Changan's new EPA1 pure electric platform and is positioned as a medium-sized car. The main competitors include Tesla Model 3 and BYD Seal. According to the number of new car compulsory insurance purchases, Deep Blue SL03 has delivered a total of 10362 vehicles since the launch of new cars, of which October sales rose 118.92 per cent year-on-year to 6456.

On November 24th, AITO announced that it would provide an additional 10, 000 subsidies for the purchase of new energy vehicles in 2022. From the date of release, the first 10, 000 users who have paid the deposit without a refund will be offered differential subsidies according to the national subsidy standard for the purchase of new energy vehicles in 2022 if they cannot be listed before December 31, 2022 because of AITO vehicles.

Prior to this, AITO Automobile also issued a "time-limited order, lock national subsidy" policy. AITO Automobile said that before November 20, 2022, if the license cannot be completed before December 31, 2022 because of AITO cars, AITO will provide users with a differential subsidy according to the 2022 national new energy vehicle purchase subsidy standard, up to 11340 yuan. In addition, scarce cars will immediately lock the national subsidy, 1-4 weeks quickly pick up the car, optional and completely exempted. Exclusive surprise rights. At present, the models on sale under the Cyrus AITO brand include M5, M5 EV, M7 and other models. Cyrus continued to maintain its growth momentum in October, with official figures showing that delivery of 12018 vehicles in October, an increase of 461.4% over the same period last year, has achieved delivery of more than 10,000 vehicles for three consecutive months.

In addition, on November 11, it was reported that Xiaopeng Motor had also confirmed the follow-up price reduction. In addition to the new G9 car, which just appeared on the market at the end of September, the G3i, P5 and P7 were reduced by 14000-20,000 yuan. At the same time, some special cars with long storage age will be launched with special discounts. In this regard, the relevant person in charge of Xiaopeng Automobile responded that it only adjusted the rights and interests structure and increased the proportion of the final payment, and before the comparison of the total rights and interests of each model, it was flat or slightly reduced, so there was no argument for price reduction. However, people in the industry believe that although Xiaopeng does not directly adjust the price of the model, a greater discount is equivalent to a price reduction in disguise to a certain extent.

According to the China Automobile Association, the production and sales of new energy vehicles in October 2022 were 762000 and 714000 respectively, an increase of 87.6 per cent and 81.7 per cent respectively over the same period last year. However, sales of some new car-building forces have declined. Among them, Xiaopeng's October delivery volume was only 5101, down 49.7% from the same period last year, which is also its fourth consecutive month of month-on-month decline in sales. October delivery was only 7026, down 36.4% from the previous month, and showed a month-on-month decline for two consecutive months. However, the overall sales of new energy are still rising, and the Federation estimates that retail sales of narrow passenger cars are expected to be 1.86 million in November, up 2.4% from a year earlier and 0.9% from a month earlier, of which retail sales of new energy are expected to be 600000, up 58.5% from the same period last year. 8.2% month-on-month growth, penetration rate 32.3%. Chen Shihua, deputy secretary-general of the China Automobile Association, said: "A wave of consumption peaks are expected in November and December, and it is not a big problem for annual car production and sales to exceed 27 million vehicles."

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