AutoBeta(AutoBeta.net)11/28 Report--

The delay in the progress of Xiaomi's car project and the failure of self-driving tests may eventually lead to a decline in the competitiveness of products, according to an exclusive news release from the official account power plant of Shanghai Interface Finance Associated Press. According to a senior employee of Xiaomi, most of Xiaomi's first car is stereotyped and the details will be fine-tuned, according to the article. However, the actual progress of the project did not meet expectations. "on the face of it, it seems to be going smoothly, but the actual progress is much slower," he said. "

It is mainly the problem of internal process, for example, there should be corresponding output and delivery on the project node, but in the process of advancing, some things to be delivered in the definition are delayed due to various factors. Under such circumstances, some of the features and products that should have been delivered will be cut off. "there is not much that should be delivered in itself, and now some of the card points will be cut because of the delivery, and it will be even less."

In addition, an employee close to the interaction department revealed that the main interaction has not yet been fully settled. But there should be an interactive architecture at this node, and it should be clear what levels the architecture has, how they are displayed, and how to implement them. But in fact, none of this has been determined yet. At present, Xiaomi has not responded to the news. It is worth noting that at the beginning of this month, Xiaomi cars were exposed that Xiaomi cars had been stopped. But then in response to the news, Xiaomi responded: Xiaomi's car project is progressing smoothly.

According to the plan, the first product of Xiaomi is expected to be mass produced in the first half of 2024. On Aug. 28, Xiaomi founder and CEO Lei Jun posted on Weibo: have you seen our self-driving test car on the road? And attach a photo of yourself and a millet self-driving test car. In a recent internal speech, Xiaomi founder Lei Jun revealed that Xiaomi's first engineering vehicle had gone offline, thepaper.cn reported on Sept. 30.

Last month, Lei Jun wrote on the social platform that Xiaomi would be successful only in the top five of the tram. "when the electric car industry reaches maturity, the top five brands in the world will occupy more than 80 per cent of the market," it said. "in other words, the only way for Xiaomi to succeed is to become one of the top five and ship more than 10 million vehicles a year. The competition will be cruel. " From the point of view of shipping more than 10 million vehicles, it is still very difficult. Take the 2021 data as an example, the Toyota Group, which ranks first in global sales, has only sold 10.8 million vehicles, and it is not realistic for Xiaomi to surpass it.

Xiaomi has invested a huge amount of money to build cars across the border. According to Xiaomi's recent third-quarter results, investment in innovative businesses such as smart electric vehicles was 829 million yuan in the third quarter of this year, an increase of 35.68 percent over the second quarter. In the first three quarters of this year, Xiaomi invested a total of 1.865 billion yuan in car-building business. Car building needs a steady stream of financial support, and even more continuous investment is needed when mass production and sales are not achieved. However, according to Xiaomi's recent results for the third quarter of 2022, its earnings are not satisfactory.

According to relevant data, Xiaomi Group's total revenue in the current quarter was 70.5 billion yuan, down 9.7% from the same period last year, while the adjusted net profit was 2.12 billion yuan, down 59.1% from the same period last year. Judging from the data, all business sectors in Xiaomi's revenue structure are in a state of decline compared with the same period last year. Can Xiaomi still support the funds needed to build cars in the face of a sharp drop in net profit? In addition, mobile phone manufacturers have had a difficult time in recent years due to the epidemic and the rise in raw materials. According to market research firm Canalys, global smartphone shipments fell 9% year-on-year in the third quarter of 2022, and only Apple achieved year-on-year growth among the top three manufacturers in the world.

Judging from the current market, as a member of cross-border car construction, Xiaomi has to face not only the problem of capital investment in car construction. After all, car-building still needs to be based on technology, and for Xiaomi, it is still a layman in car-building, and car hardware is not what Xiaomi is good at. From the perspective of the new energy vehicle market, although Xiaomi is a world-famous technology company with strong capital and technology, it is still a "rookie" in the field of car-building. Compared with the current new car-building forces, Xiaopeng Automobile, ideal Automobile, and Xilai Automobile, there is still a certain gap. Because they have built their own brand awareness and complete product research and development system. In addition, many independent brands have also launched high-end intelligent electric vehicle brands, related products have been landed one after another, for Xiaomi car, the road ahead will be a more fierce competition.

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