AutoBeta(AutoBeta.net)11/29 Report--

On November 28, the China Automobile Circulation Association jointly released the "Research report on China's Automobile value preservation rate in the first three quarters of 2022". It is understood that combined with the second-hand car transaction data in the first three quarters of 2022, the report ranks the value preservation rate of different brands and different levels of vehicles according to the calculation method of "second-hand car transaction price / new car guidance price". The main reference index is the value preservation rate of 3-year-old vehicles. According to the report: from the perspective of the value preservation rate of all levels of models, the overall preservation rate of all major levels of models in the first three quarters of this year is basically more than 60%, of which the value preservation rates of small cars, medium and large cars, and medium and large SUV are all more than 70%, and medium and large SUV ranks first with 81.04%.

From the perspective of the three-year preservation rate of different brands in various countries, the highest preservation rate of German brand Porsche is 94.08%, while that of Mercedes-Benz, BMW and Audi is 74.98%, 71.45% and 68.76% respectively.

The value preservation rate of Japanese brands in the market is relatively high, even higher than some luxury brands. In the first three quarters of this year, Lexus maintained 88.57% of its value, much higher than Germany's BBA, while Toyota and Honda had 78.68% and 77.89%, respectively. In terms of other brands, except Acura, the preservation rate of other brands is more than 60%.

The preservation rates of Buick, Ford, Lincoln, Cadillac, Jeep and Tesla are 66.66%, 66.23%, 63.85%, 62.13%, 61.73% and 60.56%, respectively. Tesla as an electric vehicle brand, the high preservation rate caused by brand premium has exceeded some traditional fuel models, and brand awareness will directly affect the preservation rate of the brand, which should be one of the reasons for Tesla's high preservation rate.

Korean brands are only Hyundai and Kia, with preservation rates of 64.74% and 63.37% respectively in the first three quarters. The preservation rate of independent brands is more than 60%, of which Wuling has the highest value of 69.83%. Of course, the high preservation rate of Wuling is higher than that of other independent brands, mainly because of its large quantity in the market, the price of new cars is relatively stable, the cost of later maintenance is relatively low, and the product failure rate is also relatively low. therefore, the basic purchase of Wuling cars will not lose money, and the value preservation rate will naturally be strong.

Let's take a look at the ranking of the preservation rate of compact cars, which is dominated by Japanese brands. Ranked first is the Volkswagen Beetle, with a three-year preservation rate of 78.94%. The increase in the value preservation rate of the beetle may have something to do with its suspension of production, after all, the market is scarce. Audi S3 ranked second, with a three-year preservation rate of 77.77%, while Honda Jade and Civic ranked third and fourth, with a three-year preservation rate of 77.48% and 76.94%, respectively. The reason for the high value preservation rate of Honda models is mainly due to their high reputation in the market and relatively stable prices. The fifth is Mercedes-Benz CLA, with a three-year preservation rate of 75.45%. Others in the top 10 of compact cars are the BMW 2-Series, Lexus CT, Honda Vanguard, Mercedes-Benz A-Class AMG and Mercedes-Benz AMG AMG.

The ranking of the preservation rate of medium-sized cars is mainly based on German and Japanese models, and the first three models are Audi RS4, Audi S4 and Accord, with a three-year preservation rate of 88.43%, 86.93% and 81.77%, respectively. In terms of Japanese models, Camry, Accord, Honda Yingshi School and Toyota Asian Dragon all appeared on the list, with preservation rates of 79.27%, 81.77%, 77.56% and 76.92%, respectively.

In terms of medium and large cars, mainly German models. At the top of the list is Lexus ES, whose value preservation rate is very eye-catching, with a three-year preservation rate of 93.27%. The reason for the high value preservation or because the car has been sold in the market by price increase for a long time, the brand premium. The following models are BMW 5-Series, Mercedes-Benz E-Class, BMW 5-Series (imported), Mercedes-Benz E-Class (imported), Mercedes-Benz E-Class AMG, Audi A6L, BMW 6-Series GT, Mercedes-Benz GT, Audi A7.

Finally, let's take a look at the focus on pure electric new energy. Due to the rapid development of domestic independent new energy vehicles, we can see that most of the models on the list are independent models. For example, Hongguang MINIEV, Euler, Ian, BYD Han EV, Xiaopeng P7, Xiaopeng G3, small ants and other models have a value preservation rate of more than 75% in one year. At the top of the list is Tesla ModelY, whose annual preservation rate is 88.52%.

"car preservation rate" is not only an important embodiment of brand recognition and product power, but also an important index that consumers need to consider when buying new cars, so the ranking of value preservation rate has attracted more and more attention from users. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Therefore, the 3-year value preservation rate of different models also has a certain reference value for consumers to purchase new cars.

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