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The BMW i3, a medium-sized pure electric car owned by BMW brilliance, was officially launched on March 31, with only one eDrive 35L model, with an official instruction price of 349900 yuan. Although the new car uses the name i3, it is not the cute i3 at all. The new car can be regarded as the pure electric version of the BMW 3 Series, produced at the BMW factory at brilliance and sold only in the Chinese market.

BMW i3 is mainly launched to compete with Tesla Model 3, Xiaopeng P7, Xilai ET5 and other pure electric medium-sized cars, but as a special car in China, at the same time, it is destined to have no development prospect in the Chinese market. Recently, it is rumored that the BMW i3 has a substantial discount in the terminal market, with terminal discounts of about 60, 000 yuan in many places across the country, and even dealers offer nearly 100000 yuan, naked cars only need 249900 yuan.

From the circle of friends, according to the information released by many owners who have decided or picked up the car, the discount of BMW i3 is about 50, 000 yuan in many places across the country, and the dealer quotation is in the range of 29 yuan to 300000 yuan. It should be noted that the discount ranges are different in different provinces and cities. Some car owners can buy naked cars at a price of about 250000 yuan, or even as little as 238900 yuan, but some stores require loans to buy cars and buy insurance in the store. Of course, as for the authenticity of the above price has not been officially confirmed, we do not identify the authenticity of the price, if you need to buy a car, you can consult the local dealer.

According to the Tramway report, although it is a Chinese special model, although it is an oil-to-electric model, as a pure electric medium-sized car, as a product of the first-tier luxury brand BMW Group, if the BMW i3 can reach a naked car price of about 26-270000 yuan, in fact, it is also relatively reasonable. After all, for such a product, brand awareness may be more persuasive than product performance.

It is understood that the length, width and height of the BMW i3 are 4872mm/1846mm/1481mm and the wheelbase is 2966mm, which is larger than the long wheelbase version of the BMW 3 series. As a reference, the length, width and height of the BMW 3 series are 4719/1827/1459mm and the wheelbase is 2851mm. In terms of power, the BMW i3 is equipped with a drive motor with a maximum output power of 210kw and a peak torque of 400N ·m, which is matched by 70kwh's high-nickel ternary lithium battery pack with a range of 526km under the CLTC standard.

According to the insurance figures, brilliance sold 40622 new energy vehicles from January to October in 2022, an increase of 11.13% over the same period last year, of which BMW i3 sold a total of 4578 vehicles since its launch in March. BMW iX3, which appeared on the market earlier than BMW i3, is BMW's best-selling new energy vehicle, with a cumulative sales of 20338 vehicles in the first 10 months, accounting for more than the total sales of brilliance new energy vehicles, but compared with domestic new energy vehicles, brilliance's performance is particularly dismal.

Of course, this is also the result of the development of BMW Group itself. As a century-old automobile brand, BMW's fuel car is very excellent, but it does not show enterprising spirit for new energy vehicles. At present, it is still using compatible platforms to manufacture electric vehicles, and so far it has not launched a special electric vehicle manufacturing platform. It is simply impossible to compare with Chinese new energy vehicle brands. Even if BMW has a strong brand effect, the current consumer demand for cars has changed.

On October 24th, Tesla China announced the price adjustment of Model 3 and Model Y, of which Model 3 fell by 1.4-18000 yuan and Model Y by 2.0-37000 yuan. It has to be admitted that Tesla's substantial official downgrade still has a great impact on other new energy vehicle brands, especially joint venture brands.

On November 15th, Mercedes-Benz officially announced that it would adjust the recommended retail prices of some Mercedes-EQ models, including pure electric EQE and EQS, from November 16, 2022. Among them, the EQE model decreased by 50000-50700 yuan, EQS by 204600-234600 yuan, and AMG EQS 53 by 198600 yuan.

Like BMW, Mercedes-Benz launched a series of EQ products in China, including EQA, EQB, EQC, EQE, EQS and other pure electric models, but only EQE and EQS are based on pure electric platforms. EQA, EQB and EQC all have petrol-to-electric models, and their sales are very poor in the end market. Therefore, it is not surprising that BMW i3 offers substantial discounts in the end market, and there may be more brands to join the camp in the future.

On the whole, Toyota, BMW, Mercedes-Benz, Audi and other traditional automakers lack a lot of lessons in electric vehicles, and the differences between consumers in the old and new times and the changes in product evaluation standards have been raised countless times by the outside world, but there is more to learn than that. what is more important is the change of thinking. When it comes to building electric cars, it takes time to get rid of the burden.

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