AutoBeta(AutoBeta.net)12/02 Report--

On December 2nd, BYD released production and sales figures for November 2022. Data show that in November 2022, BYD sold 230400 new energy vehicles, an increase of 152.60 percent over the same period last year and another all-time high, while sales of new energy passenger vehicles increased by 155.14 percent to 229900. Among them, 116000 plug-in hybrid cars and 113900 pure electric vehicles were sold.

From January to November 2022, BYD sold 1.6227 million new energy passenger vehicles, an increase of 223.96 percent over the same period last year. So far, BYD has achieved its conservative annual sales target of 1.5 million vehicles in 2022, and the last month will hit the annual sales target of 2 million vehicles. Industry insiders believe that BYD may have little hope of achieving its target of 2 million vehicles, but this achievement is already quite eye-catching among domestic car companies. For comparison, FAW-Volkswagen sold 136600 vehicles in October and BYD sold 205700 vehicles. By comparison, BYD's sales are far ahead; from January to October 2022, FAW-Volkswagen accumulated 1.4821 million vehicles, and BYD accumulated 1.3633 million vehicles, with a gap of only 118800 vehicles. BYD may surpass FAW-Volkswagen this year to become the top auto seller of the year.

As of press time, BYD has not yet announced the sales of its specific models in November, but referring to the performance of BYD models in October, it is expected that its car companies will "dominate" the list of new energy vehicle sales again in November. As a reference, BYD ranked among the top 10 new energy vehicles in October with a total of 6 models, of which BYD Song topped the list with 56100, while Qin, Han, Dolphin, Yuan PLUS and Tang ranked 3rd, 4th, 5th, 6th and 7th respectively, with sales of 32100, 31400, 25200, 20400 and 16900 respectively. Seals in the ocean series ranked 13th with 11267, selling more than 10,000 for the first time, making it another popular model under BYD.

On November 16, at the press conference of "BYD's 3 millionth new energy vehicles off the line", Wang Chuanfu, chairman and president of BYD, revealed that in the future, BYD's brands will form a dynasty, ocean, momentum, look up and professional personalized brand matrix. covering areas from household to luxury, from Volkswagen to personalized, to meet the needs of users in all directions.

According to the official website, the current BYD product matrix is mainly composed of dynasty net and ocean net, which is composed of Qin, Han, song, Tang, yuan and other models; ocean net includes marine life series, warship series and e series products. Among them, ocean net's models on sale include dolphins, destroyers 05 and seals. According to the product promotion plan, "frigate 07", another brand-new model of Ocean net, will be launched on December 9, with a pre-price range of 220000 yuan to 280000 yuan. At that time, the rectangle of BYD Ocean net product will be richer. In addition, Teng Teng D9, the first MPV model after Huanxin, was officially launched on August 23rd. The new car is positioned as a medium-sized MPV, with a total of DM-i super hybrid version and pure electric power options, with a price range of 3.298-660000 yuan. Wang Chuanfu said that since its launch on August 23rd, Tencent D9 has won more than 30, 000 orders, reshaping the luxury MPV market pattern. On November 8th, BYD officially unveiled a new million-level high-end car brand, which is wholly owned by BYD Automotive Industry Co., Ltd., and named it "look up to Automobile". The first high-end hard off-road SUV model will be launched in the first quarter of 2023, with prices starting at 1 million yuan. In addition to the above product rectangle, Wang Chuanfu also brings another big news that BYD will launch a new brand that is very professional and personalized in 2023. To sum up, that is to say, the future BYD passenger car business section will be composed of BYD Dynasty net, Ocean Network, momentum brand, look up to the brand, professional personalized brand.

Of course, BYD, which currently has such a strong domestic sales performance, will not consider cutting prices in exchange for sales. On November 23, BYD officially announced that in view of the fact that the subsidy policy for the purchase of new energy vehicles will end on December 31, 2022, the vehicle countries that are licensed after that will no longer give subsidies, at the same time, the prices of the main raw materials for batteries have risen sharply since the second half of the year. affected by the above two main factors, BYD will adjust the official guidance prices of dynasty, ocean and momentum-related new energy models. The increase ranges from 2000 yuan to 6000 yuan, and customers who pay a deposit before January 1, 2023 will not be affected by the price adjustment. As for whether the delivery of new cars will be affected by the price increase at that time, it will need to be confirmed by the official disclosure of more price increase information.

Under the premise of steady improvement in sales in the domestic market, BYD, in addition to laying out a new brand matrix, this year is also a top priority for BYD to speed up the layout of the global new energy car market. At present, BYD has launched ATTO3 (BYD Yuan plus) in Singapore; three new energy vehicles, namely, PLUS, dolphin and seal, have been launched in Japan and will be sold in January 2023; and then BYD will focus on Israel, Thailand, India, Malaysia, Colombia, Laos, Cambodia and other markets. On November 29, BYD signed up eight dealers in Mexico and made its debut in the country with two new energy models, which are expected to go on sale in the country in 2023. According to the production and sales data released by BYD in November 2022, BYD sold a total of 12318 new energy passenger vehicles overseas in November 2022.

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