AutoBeta(AutoBeta.net)12/02 Report--

There are so many rumors about Evergrande today that even the Weibo administrator of the police station can't help but participate. Xu Jiayin, the party involved in the rumor, denied the rumor by sending work instructions by voice at noon. At 7: 00 this evening, the video hosting the meeting will be released to the news media as soon as possible.

Following yesterday, Hengchi car sales staff was reported to be a large-scale suspension of unpaid wages after the news. Today, according to the Fenghuang.com Financial News report: "Xu Jiayin was scheduled to attend Evergrande 12.2 meeting temporarily cancelled, Evergrande Automobile headquarters will be disbanded." In addition, there are reports that in order to reduce costs, Evergrande Automotive Group headquarters will be disbanded, its personnel structure will be adjusted, most people will face layoffs, and a small number of people will sink to the factory. As soon as the news came out, it immediately sparked a heated discussion on the Internet, followed by Evergrande and Evergrande Motor's response to large-scale shutdowns and arrears of wages, Evergrande Xu Jiayin's voice message in the senior management group, Evergrande Automobile's request to move all its staff to Tianjin by the end of December, and so on. appear in Weibo hot search sites one after another.

Subsequently, in response to the news that Evergrande Automobile Group headquarters will be disbanded, a number of insiders told the media that the news was not true. At noon today, Xu Jiayin, chairman of the board of Evergrande, also arranged the relevant work within the company. With regard to the news that Evergrande car sales staff stopped work on a large scale and owed wages yesterday, people close to Hengchi revealed to the media that Hengchi showrooms in most areas stopped paying their salaries in October and November. The overall proportion of phase-out in this optimization is 10%, some business lines may be higher than this number, and another 25% of employees are suspended from pay for one to three months. In view of the current epidemic situation and market reasons, the company adjusts its strategy, reduces costs and increases efficiency, and concentrates resources to ensure the production and delivery of Hengchi 5, as well as the R & D and mass production of Hengchi 6 and 7.

In addition, in addition to the exposure of large-scale suspension of wages, Evergrande was also exposed today that all its staff had moved to Tianjin by the end of December. According to Phoenix WEEKLY Real Estate, it was learned exclusively from reliable sources close to Hengchi that Evergrande's Guangzhou factory had been sold to a state-owned car company in Guangzhou, and that all employees were required to move to Tianjin by the end of December this year. Evergrande Auto has once again been pushed to the top of public opinion.

According to relevant data, Evergrande Group acquired a 51% stake in NEVS, a Swedish electric vehicle company, for $930 million in January 2019, and then entered the road of building cars with new energy. In August 2020, Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, Hengchi 6, covering A to D class models, as well as cars, sedan cars, SUV, MPV, crossover cars and other passenger vehicles, to achieve full coverage of the product line. Evergrande unveiled nine new cars at the Shanghai Auto Show in 2021, which once sparked a heated debate on the Internet, but so far only Hengchi 5 has been delivered.

Although, Hengchi 5 has achieved the delivery of the first batch of car owners, local delivery centers are also in the process of simultaneous delivery. But for Evergrande is still full of difficulties, from the consumer point of view, Evergrande Group is in debt abyss, difficult to pay the background, there are still worries about buying Hengchi car. Of course, in order to allay the concerns of consumers, Hengchi provided a way of "notarization to buy a car", saying that it would be paid in full at the time of delivery, the car could be refunded within 15 days after picking up the car, and the cost of buying the car would have to go through a special account of the notary office. but it is still difficult to allay consumers' concerns about its brand credit. From the perspective of product power, as a pure electric compact SUV, its price is less than 200000 yuan, the market competition is very fierce, Hengchi 5 has how many chances to be chosen by consumers.

Moreover, at this stage, for Evergrande, capital is undoubtedly the biggest problem. If Hengchi wants to develop, it must have sufficient cash flow to support its production capacity and sales channel construction. In the current deep debt storm of Evergrande Group, coupled with the background of Evergrande's continued losses, the industry generally has doubts about the development of Evergrande.

In recent years, Evergrande has invested 29.4 billion yuan and lost 15 billion yuan in order to change lanes to overtake. According to relevant data, from 2018 to 2020, Evergrande's losses were 1.428 billion yuan, 4.426 billion yuan and 7.74 billion yuan respectively, plus a loss of 4.822 billion yuan in the first half of 2021. Evergrande's cumulative loss has exceeded 15 billion yuan. At the 2021 interim results conference, Evergrande management said that in order to build cars across the border, Evergrande Group will invest 14.7 billion yuan in 2019, 5.7 billion yuan in 2020, and 9 billion yuan in 2021, with a total investment of 28.4 billion yuan in three years. After 2022, with the mass production and sale of cars, the group will no longer invest in them.

For Evergrande car building, Evergrande Xu Jiayin summed up Evergrande's road of "changing lanes and overtaking" with "buy, cooperate, circle, big and good". It is hoped that it will take 3-5 years to become the largest and strongest new energy automobile group in the world. However, today, Evergrande has fallen into a storm of unpaid wages and other rumors, which also makes the market worried about the future development of Evergrande.

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