AutoBeta(AutoBeta.net)12/04 Report--

Another car brand announced a change of label! A few days ago, Lancia launched a new brand LOGO. It is understood that Lancia is an Italian carmaker. The brand was founded by race car driver Vincenzo Lancia (Vincenzo Lancia) in 1906 and acquired by Fiat Group in 1969. In January 2021, the symbol Citroen Group and Fiat Chrysler Group merged into the Stellantis Group, and Lancia became a sub-brand of Stellantis.

This is the eighth time in the history of Lancia to change LOGO. Vincenzo Lancia (Vincenzo Lancia) was born in 1881. Because of his strong interest in mechanical structure, Vincenzo joined the Turin Cherano Motor Plant in his early years and began his career in the auto industry. Vincenzo was acquired by Fiat and Vincenzo became one of Fiat's employees. In 1906, Vincenzo Lancia left Fiat to set up his own car company in Turin and named Lancia (Lancia). Its first logo was handwritten by founder Vincenzo, but it took only five years.

In 1911, Lanqiya redesigned the logo, displaying a blue spear flag with the word "Lancia" on a circular cross steering wheel. In 1929, Lancia changed the brand logo for the third time, placing the steering wheel in the center of the blue shield. For a long time since then, although the brand LOGO has been updated several times, the overall framework and graphic elements have not changed. In 2007, Lanqiya changed the label for the seventh time, bringing a new design style, the steering wheel in the shield became abstract, the flag was removed and the font was enlarged. This is a brief history of the evolution of the car logo of the hundred-year-old car brand Lanqiya.

This is the eighth time in the history of Lancia to change the LOGO, it is worth mentioning that the brand renovation does not follow the flattening design trend popular in the automotive industry in recent years, but retains the original metal shield and blue color matching, then redesigns the internal text and rings, and represents the spear flag that has disappeared for nearly 15 years in a new way.

On the whole, the new LOGO still presents a 3D visual effect, and the blue background uses wire drawing technology, with rich and shiny metal. The design of the text is subtracted, removing the horizontal strokes from the A letter, reducing the height of the font, making it look more modern and easier to recognize. In addition, a rectangular border is added around the silver text, and a vertical line representing the spear (inspired by the spear in its logo in 1957) is added on the left. It is understood that the new LOGO will be launched in the new Lancia Ypsilon and dealer network in early 2024.

In addition to updating LOGO, Lancia also released a concept car called Pu+Ra Zero, but the Pu+Ra Zero looks less like a car and more like a spaceship. According to reports, Lanqiya also plans to launch a new model every two years from 2024 to 2028.

In addition, Lancia plans to launch a new Ypsilon in 2024, offering both hybrid and all-electric power, and a new flagship all-electric crossover model in 2026, and the new Delta will return as an electric hatchback in 2028. Starting from 2026, Lanqiya will only produce pure electric vehicles. Starting from 2028, only pure electric cars will be sold. It is understood that the Stellantis Group plans to bring the Lanqi sub-brand to markets outside Italy again, and it plans to expand its 100 dealerships in 60 major cities, including France, Germany, Spain, Belgium, Luxembourg and the Netherlands. Of course, chances are that China will not be included.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat