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On December 6th, Toyota released the C-HR Prologue concept car, which shows the design language of a new generation of C-HR, indicating that the new car will meet us in the near future. As a concept car, C-HR Prologue uses Toyota's latest design language in its design, and its overall styling is more radical. However, as the car is still in the state of the concept car, so the interior part has not been shown yet.

In terms of appearance, C-HR Prologue will retain the overall body style of this generation, the interior of the rectangular middle net is dotted with honeycomb style decoration, the headlamp group presents a narrow "C" shape, while the front enclosure uses a large heat dissipation and ventilation opening, and uses a different color design with the car body, the overall design is more radical. On the whole, the new C-HR is more like an electric car, with similarities and differences with the Toyota bZ4x.

On the side of the body, C-HR Prologue uses a fashionable silver and black color treatment, and adds yellow elements to the back of the roof as embellishment. The overall shape of the new car is very compact, and the front and rear wing plates are slightly wider than the car body, forming a wide body visual feeling. It is worth mentioning that the concept car uses a two-door model, and the mass production version is expected to return to the four-door design to improve its practicality. In addition, the new car also uses a highly sci-fi electronic rearview mirror, but due to the limitations of relevant laws and regulations, traditional rearview mirrors are likely to be used in mass production cars.

The rear part of the car, the rear shape of the slip-back style, together with the double-layer style of penetrating taillights, the overall recognition of the new car is still very high. In addition, the spoiler at the back of the roof and the large-size diffuser decoration around the bottom further enhance the movement of the rear. At present, the new generation of C-HR is still in the state of concept car, which only shows the exterior design, but there is no way to study the interior design. In terms of power, the new generation of C-HR production cars will be equipped with plug-in hybrid systems, and will continue to launch pure electric and fuel versions.

Compared with other Toyota models, the C-HR is not a model with a long history. In 2013, Toyota began developing the C-HR, which will rank lower than the RAV4 in Toyota's SUV product line. Toyota unveiled the C-HR concept car for the first time at the 2014 Paris Motor Show. At the 2016 Geneva Motor Show, Toyota officially launched a mass-production version of the C-HR, which locates a small SUV and competes with Buick Ankora, Honda and other models.

At first, the C-HR was specially developed by Toyota for the European market, but after the debut of the concept car, the C-HR received global attention, and Toyota began to sell the model in the global market. As a car specially built for the European market, the styling design of the C-HR is completely different from other Toyota models, not only radical in appearance, but also high in price, but still in line with the tastes of European consumers. Since then, the C-HR has become Toyota's best-selling model in Europe, where sales exceeded 100000 in 2017, making it Toyota's most successful model in recent years. Thanks to the success of the global market, Toyota introduced C-HR into domestic production and sales.

In April 2018, Toyota launched two small SUV models in China, FAW Toyota Yize IZOA and Guangzhou Automobile Toyota C-HR, which are sister models based on Toyota TNGA architecture. In June 2018, Guangzhou Auto Toyota C-HR went public with a price of 14.48-179800 yuan, making it the brand's first small SUV. In the same month, FAW Toyota Yize went public with a price of 14.98-175800 yuan. In November 2020, the medium-term revamped C-HR of Guangzhou Auto Toyota was officially unveiled. In May 2021, Guangzhou Auto Toyota's new C-HR officially went on sale, with a price of 14.18-190800 yuan.

However, as a small SUV owned by Toyota, sales in China are not good. In the small SUV market, colorful Intelligence and XR-V can be said to be quite strong, while Volkswagen and Toyota can hardly be seen. According to the insurance figures, from January to October 2022, the cumulative sales of colorful Intelligence were 102100 (down 23.43% from the same period last year) and 102000 for XR-V (down 32.18% from the same period last year), while those of C-HR/ Yize were 19100 (down 54.49% from the same period last year) and 17800 (down 49.94% from the same period last year).

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