AutoBeta(AutoBeta.net)12/06 Report--

SAIC Zhiji CEO responded to the test drive violation on Weibo on Dec. 5: recently, my test drive video has attracted attention and criticism from netizens online. During this period of time, I paid close attention to the netizens' criticism of me, and made a deep reflection. At the same time, I took the initiative to cooperate with the investigation and accepted the punishment today. As a practitioner in the intelligent electric vehicle industry, I should put obeying traffic regulations in the first place. Passionate driving control is left to the track, safe driving needs to stick to it consistently. In the future, I will certainly take it as a warning. Thank you again for your supervision and criticism.

In November, the video of Zhiji CEO Liu Tao testing the Zhiji L7 on the highway caused a heated discussion in the market. In the video, Liu Tao sits in the driver's seat, claiming that he wants to experience the "immersive feeling of being transformed into a supercar" of the Zhiji L7, and is ready to drive the vehicle for a static acceleration of floor oil. However, the Zhiji L7 he is driving is speeding on open roads and involves a number of illegal operations, which can be called a "textbook" negative driving case.

At the beginning of the video, Liu Tao drives Zhiji L7 to introduce the performance of the vehicle. The video shows that Liu Tao was driving normally on an open road, but when the camera turned around, he stopped his Zhiji L7 on the outermost side of the driveway. At that time, the lane and the normal driving road were divided by solid lines (part of the white line was covered by fog on the car glass). Therefore, the vehicle should have been parked in the emergency lane at that time.

Then, without turning on the turn signal, Liu Tao directly started with floor oil, merged the emergency lane into the left lane, and merged continuously on the two acceleration lanes of the ramp, changing lanes without turning on the turn signals. and it's white to change lanes. As the acceleration was really fierce, Zhiji L7 suddenly caught up with the big truck in front of it, but in order to ensure the continuity of the acceleration process, it chose to change the lane under the noses of the monitoring gantry frame and drove the car to the third lane of the main road. In other words, in just a few seconds, Liu Tao made four consecutive lane changes from the emergency lane, not only not turning on the turn signal, but also compacting the aisle.

Then, when Liu Tao introduced the vehicle to simulate the sound of supercar and was ready to drive off the highway, he could vaguely see that the speed displayed on the dashboard was 131km/h, exceeding the domestic 120km/h maximum speed limit. since then, during a period of speed increase in the middle of 90km/h, the speedometer was artificially blocked, meaning that it was likely that those above this speed would have made such a move.

Of course, we have to admit that the acceleration of the Zhiji L7 is indeed very strong, but Liu Tao's operation also violated some traffic regulations, such as parking in emergency lanes, not using turn signals in accordance with regulations, not following road markings, continuously changing more than two motor lanes, and so on. In addition, some netizens pointed out that Liu Tao's posture of holding the steering wheel is also very substandard.

It is worth mentioning that Liu Tao also made a rather "radical" remark on Weibo about the highly discussed Tesla incident in Chaozhou last month. On Nov. 17, Liu Tao posted a limerick on his personal Weibo, suspected of alluding to Tesla. The content is: "unimaginable nonsense, even forced to monitor the strong demand for pedal cameras, a brand's disregard for life safety is astonishing!" For self-drivers who have been driving for more than 20 years, in the narrow section of the town, the continuous switch hit 100%, driving 2.6 kilometers? There is only one possibility, that is, aliens are doing experiments to invade the human brain! Technology and data should not be accomplices to sophistry, arrogance and ruthlessness will not make a great brand; poor quality control, gentleness and frugality make Chinese users endure, do you still have to put up with disregard for human life? "

"is the auto industry concerned? Note that the topic linked to this blog post is # Chaozhou Tesla accident car third party identification site #. Although the Weibo was deleted shortly after its release, it was still captured by many netizens and spread on the Internet. Some netizens believe that in the case that the matter has not been settled, Liu Tao used "casually speaking", "disregarding the safety of life" or even "disregarding human life" to describe Tesla, which is obviously not appropriate and has lost his identity as an executive of a company.

Zhiji is a high-end new energy brand established by SAIC Group, Alibaba and Shanghai Zhangjiang Group with a joint investment of 10 billion yuan, of which SAIC Group invests 5.4 billion yuan to hold 54% equity, Zhang Jiang Hi-Tech and Alibaba each contribute 1.8 billion yuan to hold 18% equity. Zhiji's LOGO is a combination of two dots and two slashes, derived from the brand itself and a variant of the letter "IM".

Although Zhiji Automobile is a brand new car brand and will adopt a new structure and operation model, the brand is guided by SAIC, not Internet companies, so Zhiji Automobile does not belong to the new force of car building. From the perspective of management, "Zhiji Automobile" should be parallel to SAIC passenger cars, SAIC Volkswagen and SAIC General Motors. However, compared with Wei Xiaoli, Tesla, BYD and other brands, Zhiji cars belonging to SAIC Group are still slightly inferior in volume. At present, only one production car, Zhiji L7, is launched, with a price of 33.88-578800 yuan and a positioning of medium and large cars. Data show that Zhiji L7 delivered a total of 860 new cars in October, with cumulative sales of 3937 since June. By contrast, ET7, which is located and sold at a similar price, delivered 3048 new cars in October.

Dangerous driving behavior is not only irresponsible for its own safety, but also will bring harm to road traffic participants in the event of an accident. This alternative way of publicity is obviously not desirable and is easy to cause bad misleading to users. At the same time, it also brings negative voices to enterprises.

At present, the relevant video has formed a certain degree of public opinion on the Internet. Although Liu Tao has publicly apologized, it has been a month since the video was released. I hope that executives of major car companies will take warning and promote their products within the scope of laws and regulations. to protect the personal safety of yourself and others is not only responsible for the brand, but also to the public and yourself.

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